Howdy Photo Gallery and Filter vs Rubik Variant Images & Swatchfor Shopify (2026)

Howdy Photo Gallery and Filter and Rubik Variant Images & Swatch both aim to enhance the visual experience on Shopify stores, but they cater to distinct needs. Howdy focuses on creating engaging gallery pages with a strong emphasis on product discoverability through tag-based filtering and direct product access via popup modals. It positions itself as a solution for showcasing a brand's image and driving immediate sales. Rubik, on the other hand, is geared towards improving the product browsing experience by allowing merchants to associate multiple images with product variants. Its strength lies in providing a clean and organized variant image gallery with color swatches and image swatches. The key difference lies in their purpose. Howdy aims to enhance the general shopping experience via curated galleries, offering brand storytelling and improved product discovery. Rubik directly impacts product presentation, focusing on displaying the correct images for specific product variations, which can lead to higher conversion rates and reduced returns. Because of Rubik's focus on product variations, this is a solution for merchants with an inventory that is reliant on choices of colors, sizes, etc. Howdy on the other hand provides value to vendors that want to showcase their brand with tagged images.

Howdy Photo Gallery and Filter and Rubik Variant Images & Swatch both aim to enhance the visual experience on Shopify stores, but they cater to distinct needs. Howdy focuses on creating engaging gallery pages with a strong emphasis on product discoverability through tag-based filtering and direct product access via popup modals. It positions itself as a solution for showcasing a brand's image and driving immediate sales. Rubik, on the other hand, is geared towards improving the product browsing experience by allowing merchants to associate multiple images with product variants. Its strength lies in providing a clean and organized variant image gallery with color swatches and image swatches. The key difference lies in their purpose. Howdy aims to enhance the general shopping experience via curated galleries, offering brand storytelling and improved product discovery. Rubik directly impacts product presentation, focusing on displaying the correct images for specific product variations, which can lead to higher conversion rates and reduced returns. Because of Rubik's focus on product variations, this is a solution for merchants with an inventory that is reliant on choices of colors, sizes, etc. Howdy on the other hand provides value to vendors that want to showcase their brand with tagged images.