Gifted: Gift Messages vs Selling Pointfor Shopify (2026)
Gifted: Gift Messages and Selling Point, while both categorized under 'Gifts' in the Shopify app store, serve fundamentally different purposes. Gifted focuses on enhancing the customer experience and driving sales through personalized, digital gift messaging. It allows customers to send virtual gift messages, schedule delivery, and offers upselling opportunities like gift wrapping. Selling Point, on the other hand, is a migration tool specifically designed to import existing gift card or store credit balances from other platforms into Shopify. It addresses the operational challenge of transitioning to Shopify from a different POS system or website.
At a Glance
Gifted: Gift Messages
13 reviews
Selling Point
45 reviews
Detailed Overview
Gifted: Gift Messages
Increase customer base by allowing items to be sent with an virtual gift message to others
Key Features
- Capture more gift sales with our gifting widget and popup
- Send branded, timely gift emails customized to your store
- Gain new customers by redirecting gift recipients to your site
- Better understand your customers by analyzing your gift sales and data
- Prevent order-triggered changes to customers' default address on gift orders
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 4.7/5 | 5/5 |
Rating Gifted: Gift Messages4.7/5 Selling Point5/5 | ||
| Reviews | 13 | 45 |
Reviews Gifted: Gift Messages13 Selling Point45 | ||
| Core Functionality | Gift Message Delivery | Gift Card/Store Credit Migration |
Core Functionality Gifted: Gift MessagesGift Message Delivery Selling PointGift Card/Store Credit Migration | ||
| Target Merchant | Merchants seeking to increase gift sales and customer acquisition through personalized gifting | Merchants migrating to Shopify from another platform with existing gift card balances or store credit systems |
Target Merchant Gifted: Gift MessagesMerchants seeking to increase gift sales and customer acquisition through personalized gifting Selling PointMerchants migrating to Shopify from another platform with existing gift card balances or store credit systems | ||
| Ease of Use | Focuses on widget customization and gift message creation. | Aims to simplify the complex process of migrating financial assets from one system to another. |
Ease of Use Gifted: Gift MessagesFocuses on widget customization and gift message creation. Selling PointAims to simplify the complex process of migrating financial assets from one system to another. | ||
| Value Proposition | Increase revenue by tapping into the gift-giving market with personalized experiences and upselling opportunities | Save time and resources by quickly and efficiently migrating existing gift card/store credit data to Shopify. |
Value Proposition Gifted: Gift MessagesIncrease revenue by tapping into the gift-giving market with personalized experiences and upselling opportunities Selling PointSave time and resources by quickly and efficiently migrating existing gift card/store credit data to Shopify. | ||
| Customer Acquisition | Uses gift recipient redirection to acquire new customers. | Not directly focused on customer acquisition. |
Customer Acquisition Gifted: Gift MessagesUses gift recipient redirection to acquire new customers. Selling PointNot directly focused on customer acquisition. | ||
| Reporting | Offers gift sales data and analytics | Doesn't explicitly mention sales reporting. |
Reporting Gifted: Gift MessagesOffers gift sales data and analytics Selling PointDoesn't explicitly mention sales reporting. | ||
Our Verdict
For Shopify merchants looking to enhance their gifting experience and drive sales through personalized messages and upselling opportunities, Gifted: Gift Messages is the better choice. It provides tools to create a branded gifting experience and capture valuable sales data. However, if a merchant is migrating to Shopify from another platform and needs to transfer existing gift card balances or store credits, Selling Point is the clear solution. It addresses a specific and critical migration need, potentially saving significant time and development costs. Selling Point is a niche tool, while Gifted is broadly applicable to any merchant looking to leverage gifting.
Common Questions
Which app is better for increasing sales?
Gifted: Gift Messages is specifically designed to increase gift sales through personalized messages, upselling opportunities, and customer acquisition through gift recipient redirection.
Which app is suitable for a new Shopify store?
Gifted: Gift Messages is generally more suitable for a new Shopify store looking to establish a gifting program. Selling Point is relevant only if the store is migrating from another platform.
Does Selling Point help me send gift cards?
Selling Point primarily focuses on migrating existing gift card data and generating gift cards in bulk for marketing promotions. It is not focused on delivering individual gift messages during checkout like Gifted.
What are the differences in data tracking between the two apps?
Gifted provides data and analytics on gift sales, helping merchants understand customer behavior and optimize their gifting strategies. Selling Point doesn't explicitly mention providing sales data but focuses on the successful migration and management of gift card balances.
Which app requires technical expertise to set up?
Selling Point might require more technical understanding, especially when migrating data from diverse POS systems or websites. Gifted focuses more on customization through a widget and email templates, which are generally less technical.
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