Gift Cards by WeGifts and Selling Point both offer 5-star ratings on the Shopify app store as of 2026, but they cater to distinct needs. WeGifts focuses on simplifying gift card management within Shopify, offering features like SMS/email delivery, bulk generation with client grouping for B2B sales, usage tracking, and sales statistics. It's designed to streamline the process of selling and managing gift cards natively within Shopify. Selling Point, conversely, addresses the challenge of migrating gift card data from other platforms or POS systems to Shopify. It specializes in importing and converting existing gift card balances into native Shopify gift cards or store credits, including physical cards. While both apps touch on gift card functionality, their core purposes differ significantly. One aims to enhance native Shopify gift card sales and management, and the other simplifies the migration process from external systems.
6 reviews
45 reviews
Easily manage gift card sales with We Gifts. Offer SMS/email options, generate bulk cards and B2B.
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
| Rating | 5/5 | 5/5 |
Rating Gift Cards by WeGifts5/5 Selling Point5/5 | ||
| Reviews | 6 | 45 |
Reviews Gift Cards by WeGifts6 Selling Point45 | ||
| Primary Function | Native Gift Card Management & Sales | Gift Card & Store Credit Migration |
Primary Function Gift Cards by WeGiftsNative Gift Card Management & Sales Selling PointGift Card & Store Credit Migration | ||
| B2B Support | Yes, Bulk Generation & Grouping | No |
B2B Support Gift Cards by WeGiftsYes, Bulk Generation & Grouping Selling PointNo | ||
| SMS/Email Delivery | Yes | No, focused on migration |
SMS/Email Delivery Gift Cards by WeGiftsYes Selling PointNo, focused on migration | ||
| Reporting & Analytics | Usage Tracking & Sales Statistics | Not explicitly mentioned |
Reporting & Analytics Gift Cards by WeGiftsUsage Tracking & Sales Statistics Selling PointNot explicitly mentioned | ||
| Target Merchant | Shopify native gift card sellers, B2B focused | Migrating from other platforms/POS systems |
Target Merchant Gift Cards by WeGiftsShopify native gift card sellers, B2B focused Selling PointMigrating from other platforms/POS systems | ||
| Value Proposition | Simplified internal gift card program | Easy migration to Shopify |
Value Proposition Gift Cards by WeGiftsSimplified internal gift card program Selling PointEasy migration to Shopify | ||
The ideal choice depends heavily on the merchant's specific needs. If a merchant is starting or has a well-established Shopify store and wants to optimize their native gift card program, including B2B sales with customized options, Gift Cards by WeGifts is the better option. Its focus on sales, usage tracking, and detailed statistics makes it a robust tool for managing internal gift card operations. It is best for merchants who need to improve their native Shopify gift card sales.
However, if a merchant is migrating to Shopify from another platform (like a different e-commerce system or a POS system) and needs to transfer existing gift card balances, Selling Point is the clear winner. It streamlines the migration process, allowing merchants to quickly and easily import their gift card data into Shopify, minimizing disruption and ensuring customers can still redeem their existing balances. It is a powerful tool for a one-time data transfer to Shopify Gift Cards.
For a brand-new Shopify store without any existing gift card data on other platforms, Gift Cards by WeGifts is more relevant. It will allow you to set up and manage a native gift card program within Shopify.
Yes, technically, but it is unlikely to be necessary. You might use Selling Point for a one-time import of your existing gift cards into Shopify, and then use Gift Cards by WeGifts to manage sales and usage after the migration.
Selling Point supports the import of physical gift cards as virtual gift cards or store credits within Shopify. Gift Cards by WeGifts does not explicitly mention physical card support.
Gift Cards by WeGifts mentions personalized design options for SMS/email delivery, suggesting some level of customization. Selling Point doesn't focus on design as it's primarily concerned with data migration.
After an initial setup, Gift Cards by WeGifts offers potentially more long-term value, as it assists with active gift card program management through analytics, sales tools, and B2B features. Selling Point provides value during a one-time data transfer.
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store