Gift Card Factory vs Selling Pointfor Shopify (2026)
Gift Card Factory and Selling Point are both Shopify apps designed to enhance gift card functionality for merchants, but they cater to slightly different needs. Gift Card Factory positions itself as a comprehensive gift card management solution, focusing on creation, bulk operations, and integration with the customer purchase journey. It aims to streamline the entire gift card lifecycle, including post-purchase management like refunds. Selling Point, on the other hand, is more narrowly focused on the initial migration of gift cards and store credit from existing platforms to Shopify, simplifying a traditionally complex process.
At a Glance
Gift Card Factory
27 reviews
Selling Point
45 reviews
Detailed Overview
Gift Card Factory
Create, import, update & send gift cards in bulk. Refund on gift card. Discount codes & store credit
Key Features
- Autogenerate or import gift cards from other systems
- Bulk create discount codes or bulk add store credit to customer accounts
- Update any gift card property (including balance and expiry date)
- Refund orders on gift cards
- Create automated flows with our Create Gift Card flow extension
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Gift Card Factory4.8/5 Selling Point5/5 | ||
| Reviews | 27 | 45 |
Reviews Gift Card Factory27 Selling Point45 | ||
| Focus | Full Gift Card Lifecycle Management | Gift Card/Store Credit Migration |
Focus Gift Card FactoryFull Gift Card Lifecycle Management Selling PointGift Card/Store Credit Migration | ||
| Key Feature 1 | Autogenerate & Bulk Create Gift Cards | Migrate Existing Gift Cards from any Platform |
Key Feature 1 Gift Card FactoryAutogenerate & Bulk Create Gift Cards Selling PointMigrate Existing Gift Cards from any Platform | ||
| Key Feature 2 | Refund Orders on Gift Cards | Import Physical Gift Cards as Virtual |
Key Feature 2 Gift Card FactoryRefund Orders on Gift Cards Selling PointImport Physical Gift Cards as Virtual | ||
| Ease of Use Claim | Save time creating gift cards with a few clicks | Migrate Gift Cards in minutes not days |
Ease of Use Claim Gift Card FactorySave time creating gift cards with a few clicks Selling PointMigrate Gift Cards in minutes not days | ||
| Target Merchant | Merchants needing ongoing gift card management and robust features | Merchants migrating to Shopify or consolidating from multiple platforms |
Target Merchant Gift Card FactoryMerchants needing ongoing gift card management and robust features Selling PointMerchants migrating to Shopify or consolidating from multiple platforms | ||
| Value Proposition | Streamline gift card creation, distribution, and redemption | Simplify and expedite the gift card migration process |
Value Proposition Gift Card FactoryStreamline gift card creation, distribution, and redemption Selling PointSimplify and expedite the gift card migration process | ||
| Integration | Gift Card Postman extension for PDP integration | Native Shopify Gift Card/Store Credit integration |
Integration Gift Card FactoryGift Card Postman extension for PDP integration Selling PointNative Shopify Gift Card/Store Credit integration | ||
Our Verdict
Selling Point is the clear choice for merchants primarily concerned with migrating existing gift card balances from another platform (like a legacy POS system) to Shopify. Its specialization in migration ensures a smooth and efficient transfer. Gift Card Factory, conversely, is better suited for merchants who need a more comprehensive solution to manage their gift card program on an ongoing basis, including creation, bulk updates, refunds, and automated flows. While it also supports importing gift cards, its strength lies in its broader set of features beyond just migration.
Common Questions
What's the main difference between Gift Card Factory and Selling Point?
Gift Card Factory is a comprehensive gift card management tool, while Selling Point specializes in migrating existing gift card and store credit balances to Shopify.
Which app is better for migrating gift cards from a previous system?
Selling Point is specifically designed for gift card and store credit migration, making it the preferred choice for this task.
Can both apps generate new gift cards?
Yes, both apps offer the ability to generate new gift cards, but Gift Card Factory places a stronger emphasis on bulk creation and automated flows.
Which app supports gift card refunds?
Gift Card Factory explicitly states that it supports refunding orders onto gift cards, a feature not mentioned in Selling Point's description.
Which app has more reviews?
Selling Point has more reviews (45) compared to Gift Card Factory (27), potentially indicating wider adoption or longer market presence.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store