Geolocation & Markets—Selecty vs Outlink External Links Buttonfor Shopify (2026)
Geolocation & Markets—Selecty and Outlink External Links Button both appear in the Geolocation category on Shopify, but they serve drastically different purposes. Selecty is designed to optimize international sales by automatically detecting a visitor's location and customizing their shopping experience through currency, language, and market recommendations. It targets merchants actively using Shopify Markets or Global-e Managed Markets and aiming to expand their global reach. Outlink, on the other hand, focuses on directing customers to external websites, primarily for affiliate marketing or selling products hosted elsewhere. It essentially replaces or supplements the 'Add to Cart' button with a link to an external resource.
At a Glance
Geolocation & Markets—Selecty
262 reviews
Outlink External Links Button
136 reviews
Detailed Overview
Geolocation & Markets—Selecty
Attract customers from all over the world and increase global sales with market geolocation!
Key Features
- Currency, language & country selectors
- Markets geolocation recommendations
- Geolocation redirects by IP location
- Automatic redirects by browser language
- Connect multiple expansion stores
Outlink External Links Button
Add external button links, affiliate links, referral links, or even internal links to your store.
Key Features
- Add external links in 1-click. Edit button text. Customize styling possible.
- Replace 'Add to Cart' button with Outlinks / Keep both buttons / Any one button.
- Bulk edit links. Show Outlinks on product, collection, search, cart & homepage.
- Multiple external links per product. Variant level external links.
- Integrate with Google Analytics / In-app analytics to track performance.
Feature Comparison
| Rating | 5/5 | 4.7/5 |
Rating Geolocation & Markets—Selecty5/5 Outlink External Links Button4.7/5 | ||
| Reviews | 262 | 136 |
Reviews Geolocation & Markets—Selecty262 Outlink External Links Button136 | ||
| Primary Function | Geolocation for International Sales | External Linking/Affiliate Marketing |
Primary Function Geolocation & Markets—SelectyGeolocation for International Sales Outlink External Links ButtonExternal Linking/Affiliate Marketing | ||
| Target Merchant | Businesses using Shopify Markets/Global-e | Affiliate marketers, sellers of digital goods, businesses redirecting users |
Target Merchant Geolocation & Markets—SelectyBusinesses using Shopify Markets/Global-e Outlink External Links ButtonAffiliate marketers, sellers of digital goods, businesses redirecting users | ||
| Key Feature 1 | Automatic Geolocation Redirects | Replace 'Add to Cart' Button |
Key Feature 1 Geolocation & Markets—SelectyAutomatic Geolocation Redirects Outlink External Links ButtonReplace 'Add to Cart' Button | ||
| Key Feature 2 | Currency, Language, and Country Selectors | Bulk Link Editing |
Key Feature 2 Geolocation & Markets—SelectyCurrency, Language, and Country Selectors Outlink External Links ButtonBulk Link Editing | ||
| Key Feature 3 | Integration with Shopify Markets | Integration with Google Analytics |
Key Feature 3 Geolocation & Markets—SelectyIntegration with Shopify Markets Outlink External Links ButtonIntegration with Google Analytics | ||
| Value Proposition | Increased international sales through localized experience | Monetization through affiliate links and external sales channels |
Value Proposition Geolocation & Markets—SelectyIncreased international sales through localized experience Outlink External Links ButtonMonetization through affiliate links and external sales channels | ||
| Use Case | A clothing store selling worldwide | A tech blog promoting software downloads via affiliate links |
Use Case Geolocation & Markets—SelectyA clothing store selling worldwide Outlink External Links ButtonA tech blog promoting software downloads via affiliate links | ||
Our Verdict
Geolocation & Markets—Selecty is the superior choice for merchants actively involved in international e-commerce and utilizing Shopify Markets or Global-e. Its robust geolocation features and automated market recommendations are designed to significantly improve the international customer experience and drive sales in global markets. In contrast, Outlink External Links Button caters to a niche audience of affiliate marketers, digital product sellers, or businesses that, for strategic reasons, need to redirect customers to external sites to complete a purchase. If your primary goal is international expansion and localization, Selecty is the clear winner. If you are looking to monetize your store through affiliate links or sell digital products hosted elsewhere, Outlink is a better fit.
Common Questions
Can both apps be used together?
While technically possible, using both apps simultaneously is unlikely to be beneficial for most stores. They address fundamentally different needs. Selecty focuses on improving the *on-site* experience for international customers, while Outlink directs customers *off-site*.
Is Geolocation & Markets—Selecty useful for merchants only selling domestically?
No, Geolocation & Markets—Selecty's features are specifically geared towards international markets and won't offer any benefit to merchants focused solely on domestic sales.
Does Outlink External Links Button support multiple affiliate links per product?
Yes, Outlink allows for multiple external links per product, making it suitable for directing customers to various platforms or affiliate programs.
Does Geolocation & Markets—Selecty work with all Shopify themes?
While generally compatible, it's recommended to check Selecty's documentation or support channels to ensure seamless integration with your specific Shopify theme, especially if you use a highly customized theme.
Can Outlink External Links Button track the performance of affiliate links?
Yes, Outlink integrates with Google Analytics and has in-app analytics to track the performance of your external links, allowing you to optimize your affiliate marketing efforts.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store