Forma | Surveys that Convert vs UserLoop Surveys & Feedbackfor Shopify (2026)
Forma | Surveys that Convert and UserLoop Surveys & Feedback offer Shopify merchants different approaches to leveraging surveys. Forma focuses on simplicity and direct integration for collecting zero-party data and understanding customer behavior post-purchase or abandonment. It highlights customizable surveys triggered by events like product page visits, offering discounts as incentives. UserLoop, on the other hand, is a more comprehensive platform, bundling surveys, quizzes, and video testimonials powered by AI. It's designed for more advanced users seeking a complete feedback solution encompassing multiple formats and automated insights.
At a Glance
Forma | Surveys that Convert
0 reviews
UserLoop Surveys & Feedback
23 reviews
Detailed Overview
Forma | Surveys that Convert
Lift conversion. Run customer & product research. Collect zero party data. Consolidate your popups.
Key Features
- Fully customizable survey builder so you can ask your most pressing questions
- Access to your customer data in the admin portal, with option to export (CSV)
- Works directly with your theme with customizable CTA/survey style, format, text
- Full access to a survey and question library across brand and product topics
- Lightweight and integrated directly into Shopify admin with easy setup
UserLoop Surveys & Feedback
Turn customer feedback into growth with AI-powered surveys
Key Features
- All-in-one platform: surveys, quizzes, and video feedback together
- AI-powered analytics identify patterns and trends automatically
- Video responses from customers build trust and social proof
- Smart product quizzes guide shoppers to perfect purchases
- Multi-language support with automatic translation to 100+ languages
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Forma | Surveys that Convert0/5 UserLoop Surveys & Feedback5/5 | ||
| Reviews | 0 | 23 |
Reviews Forma | Surveys that Convert0 UserLoop Surveys & Feedback23 | ||
| Key Features | Customizable surveys, CSV export, Theme integration | Surveys, quizzes, video testimonials, AI analytics, multi-language support |
Key Features Forma | Surveys that ConvertCustomizable surveys, CSV export, Theme integration UserLoop Surveys & FeedbackSurveys, quizzes, video testimonials, AI analytics, multi-language support | ||
| Primary Data Focus | Zero-party data collection on product and brand perception | Comprehensive customer feedback, including video testimonials |
Primary Data Focus Forma | Surveys that ConvertZero-party data collection on product and brand perception UserLoop Surveys & FeedbackComprehensive customer feedback, including video testimonials | ||
| Target Merchant | Merchants needing simple, targeted surveys to understand customer behavior | Merchants wanting all-in-one survey and feedback platform with advanced analytics |
Target Merchant Forma | Surveys that ConvertMerchants needing simple, targeted surveys to understand customer behavior UserLoop Surveys & FeedbackMerchants wanting all-in-one survey and feedback platform with advanced analytics | ||
| Discount Incentives | Small discount for survey completion | Unique discount codes automatically awarded for responses |
Discount Incentives Forma | Surveys that ConvertSmall discount for survey completion UserLoop Surveys & FeedbackUnique discount codes automatically awarded for responses | ||
| AI Capabilities | None explicitly mentioned | AI-powered analytics for identifying trends and AI question generation |
AI Capabilities Forma | Surveys that ConvertNone explicitly mentioned UserLoop Surveys & FeedbackAI-powered analytics for identifying trends and AI question generation | ||
| Data Exports | CSV | Professional PDF reports |
Data Exports Forma | Surveys that ConvertCSV UserLoop Surveys & FeedbackProfessional PDF reports | ||
Our Verdict
UserLoop Surveys & Feedback seems better suited for larger businesses or those seeking a comprehensive, AI-powered solution for customer feedback, social proof, and lead generation through quizzes. Its all-in-one platform including video testimonials and AI-driven insights justifies its potential complexity. Forma | Surveys that Convert, on the other hand, would be ideal for smaller businesses or those with simpler needs, prioritizing ease of use, direct Shopify integration, and targeted surveys to understand customer behavior surrounding specific products and brand elements. However, the complete lack of reviews for Forma is a significant risk factor. At this point in time, UserLoop is the clear choice.
Common Questions
Which app is easier to set up and use?
Based on the descriptions, Forma appears to prioritize ease of use with its direct Shopify admin integration and lightweight design, while UserLoop, with its more extensive features, may require a steeper learning curve.
Which app is better for collecting social proof?
UserLoop is definitively better for collecting social proof, offering the ability to collect video testimonials directly from customers.
Which app is better for understanding why customers abandon their carts?
Forma's description specifically mentions gathering insights from abandoned customers. While UserLoop can likely be used in this context, Forma directly highlights this use case.
Which app provides more advanced analytics?
UserLoop provides more advanced analytics with its AI-powered features, which automatically identify patterns and trends from survey responses. Forma only mentioned customer data in the admin portal with CSV export.
Which app offers a wider range of survey types?
UserLoop offers a wider range of survey types, including quizzes and integrates video feedback, whereas Forma focuses on surveys related to brand and product understanding.
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