Forma | Surveys that Convert vs Grapevine Post Purchase Surveyfor Shopify (2026)
Forma | Surveys that Convert and Grapevine Post Purchase Survey both aim to provide Shopify merchants with survey capabilities, but they differ significantly in their approach and maturity. Forma focuses on on-site surveys, particularly product page surveys offered in exchange for discounts, making it attractive for merchants seeking to gather immediate product feedback and zero-party data. Its promise is direct customer insights to inform product and brand decisions, targeting merchants willing to offer incentives for survey completion. Grapevine, on the other hand, emphasizes post-purchase, email, and NPS surveys, offering unlimited responses at a fixed price and positioning itself as a scalable solution for collecting customer insights across various touchpoints. It appeals to merchants who want comprehensive customer feedback beyond the product page and need robust reporting and integrations.
At a Glance
Forma | Surveys that Convert
0 reviews
Grapevine Post Purchase Survey
142 reviews
Detailed Overview
Forma | Surveys that Convert
Lift conversion. Run customer & product research. Collect zero party data. Consolidate your popups.
Key Features
- Fully customizable survey builder so you can ask your most pressing questions
- Access to your customer data in the admin portal, with option to export (CSV)
- Works directly with your theme with customizable CTA/survey style, format, text
- Full access to a survey and question library across brand and product topics
- Lightweight and integrated directly into Shopify admin with easy setup
Grapevine Post Purchase Survey
Post purchase, on-site, email & NPS surveys with unlimited responses for customer insights at scale
Key Features
- Attribution surveys to see which marketing channels really drive customers
- Unlimited post purchase, CSAT & NPS surveys built for deep customer insight
- Make data-driven decisions by turning high-volume survey data into insights
- Powerful survey reporting with filters, segmentation and unlimited responses
- Integrations that push survey data into your automation and analytics stack
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Forma | Surveys that Convert0/5 Grapevine Post Purchase Survey5/5 | ||
| Reviews | 0 | 142 |
Reviews Forma | Surveys that Convert0 Grapevine Post Purchase Survey142 | ||
| Survey Types | Primarily On-Site (Product Page) | Post-Purchase, On-Site, Email & NPS |
Survey Types Forma | Surveys that ConvertPrimarily On-Site (Product Page) Grapevine Post Purchase SurveyPost-Purchase, On-Site, Email & NPS | ||
| Data Collection Focus | Zero-Party Data, Brand/Product Research | Customer Feedback, NPS, Marketing Attribution |
Data Collection Focus Forma | Surveys that ConvertZero-Party Data, Brand/Product Research Grapevine Post Purchase SurveyCustomer Feedback, NPS, Marketing Attribution | ||
| Pricing Model | Not explicitly mentioned, likely tiered or pay-as-you-go | Fixed price for unlimited responses |
Pricing Model Forma | Surveys that ConvertNot explicitly mentioned, likely tiered or pay-as-you-go Grapevine Post Purchase SurveyFixed price for unlimited responses | ||
| Integrations | Limited Information, emphasizes Shopify admin integration | Shopify Flow, Klaviyo, GA4, Google Sheets |
Integrations Forma | Surveys that ConvertLimited Information, emphasizes Shopify admin integration Grapevine Post Purchase SurveyShopify Flow, Klaviyo, GA4, Google Sheets | ||
| Reporting | Basic data access & CSV export | Powerful reporting with filters, segmentation |
Reporting Forma | Surveys that ConvertBasic data access & CSV export Grapevine Post Purchase SurveyPowerful reporting with filters, segmentation | ||
| Incentives | Uses Discounts for Survey Completion | Not Mentioned |
Incentives Forma | Surveys that ConvertUses Discounts for Survey Completion Grapevine Post Purchase SurveyNot Mentioned | ||
Our Verdict
For Shopify merchants just starting to explore customer surveys and primarily interested in gathering product page feedback, Forma might be a suitable option, despite its lack of reviews. The discount-for-survey model is likely attractive. However, given the absence of social proof (no reviews), choosing Forma involves considerable risk. Grapevine Post Purchase Survey is the clear recommendation for most Shopify merchants. Its high rating, numerous reviews, unlimited response model, and comprehensive feature set – including post-purchase surveys, integrations with popular marketing tools, and robust reporting – make it a significantly more reliable and scalable solution for understanding customer feedback across the entire customer journey. Merchants needing deep insights and sophisticated data analysis should choose Grapevine.
Common Questions
Which app is better for a high-volume store?
Grapevine Post Purchase Survey is the better choice for high-volume stores due to its unlimited response model. Forma's pricing model isn't specified, but it's unlikely to be as cost-effective for a large number of survey responses.
Which app is easier to set up and use?
Forma emphasizes easy setup and integration directly into the Shopify admin. Grapevine doesn't explicitly claim ease of use, but with its robust features, it may have a slightly steeper learning curve. However, the difference is likely negligible.
Which app is better for collecting NPS scores?
Grapevine Post Purchase Survey explicitly mentions NPS surveys as a key feature, while Forma does not. Therefore, Grapevine is the better option for merchants prioritizing NPS data.
Which app is better for understanding marketing attribution?
Grapevine Post Purchase Survey features attribution surveys specifically designed to identify which marketing channels are most effective. Forma focuses on product and brand feedback, not marketing attribution.
Which app integrates with my existing marketing tools?
Grapevine integrates with Shopify Flow, Klaviyo, GA4, and Google Sheets, providing seamless data transfer and automation. Forma mentions only basic integration with Shopify admin, making Grapevine a superior choice for integration capabilities.
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