Forma | Surveys that Convert and FormCRM AI Custom Form Builder both cater to Shopify merchants looking to gather customer data through forms and surveys. However, their core functionalities and target audiences differ significantly. Forma focuses specifically on conversion optimization through surveys integrated directly into the product page, incentivized with discounts. It emphasizes zero-party data collection to improve brand and product understanding, targeting merchants aiming to increase conversion rates by understanding customer motivations. FormCRM, on the other hand, provides a more comprehensive custom form building solution suitable for a broader range of use cases, including contact forms, registration forms, and wholesale applications. FormCRM leverages AI to expedite form creation and offers extensive customization options like drag-and-drop interfaces, multi-step forms, conditional logic, and integrations with various marketing and customer management platforms. While Forma's strength lies in its simplicity and targeted approach to conversion-driven surveys, FormCRM boasts versatility and robust features for complex form requirements. The choice between the two depends on the specific data collection goals and technical expertise of the merchant.
0 reviews
7 reviews
Lift conversion. Run customer & product research. Collect zero party data. Consolidate your popups.
Build any custom form with AI form builder, from a contact form to fully custom forms, in seconds
| Rating | 0/5 | 5/5 |
Rating Forma | Surveys that Convert0/5 FormCRM AI Custom Form Builder5/5 | ||
| Reviews | 0 | 7 |
Reviews Forma | Surveys that Convert0 FormCRM AI Custom Form Builder7 | ||
| Core Functionality | Conversion-focused surveys on product pages | Versatile custom form builder |
Core Functionality Forma | Surveys that ConvertConversion-focused surveys on product pages FormCRM AI Custom Form BuilderVersatile custom form builder | ||
| AI Integration | None mentioned | AI form builder |
AI Integration Forma | Surveys that ConvertNone mentioned FormCRM AI Custom Form BuilderAI form builder | ||
| Integrations | Theme integration | Shopify Customers, Mailchimp, Klaviyo, HubSpot, Slack, Zoho |
Integrations Forma | Surveys that ConvertTheme integration FormCRM AI Custom Form BuilderShopify Customers, Mailchimp, Klaviyo, HubSpot, Slack, Zoho | ||
| Customization | Customizable survey builder and CTA style | Drag-and-drop, multistep forms, conditional logic, multilingual support |
Customization Forma | Surveys that ConvertCustomizable survey builder and CTA style FormCRM AI Custom Form BuilderDrag-and-drop, multistep forms, conditional logic, multilingual support | ||
| Target Merchant | Merchants seeking conversion optimization through product-focused surveys | Merchants needing diverse custom forms for various purposes, including lead generation, registration, and customer service |
Target Merchant Forma | Surveys that ConvertMerchants seeking conversion optimization through product-focused surveys FormCRM AI Custom Form BuilderMerchants needing diverse custom forms for various purposes, including lead generation, registration, and customer service | ||
| Value Proposition | Collect zero-party data for brand and product improvement | Build professional custom forms quickly with advanced features and integrations |
Value Proposition Forma | Surveys that ConvertCollect zero-party data for brand and product improvement FormCRM AI Custom Form BuilderBuild professional custom forms quickly with advanced features and integrations | ||
For Shopify merchants prioritizing conversion rate optimization through targeted, incentivized surveys directly on product pages, Forma | Surveys that Convert could be the better choice, despite the lack of reviews. Its direct integration and focus on zero-party data offer a streamlined approach to understanding customer motivations. However, merchants requiring a flexible and powerful form builder capable of handling diverse needs like contact forms, registration forms, or wholesale applications should opt for FormCRM AI Custom Form Builder. Its AI-powered features, extensive customization options, and integrations provide a robust solution for complex form requirements, backed by positive user reviews.
In summary, if your goal is quick conversion-driven surveys, consider Forma. If you need versatile and complex forms, choose FormCRM.
Forma likely offers a simpler setup process due to its focus on product page surveys and theme integration. FormCRM, while powerful, might require more time to learn and configure given its broader feature set and customization options.
Forma is specifically designed for collecting feedback related to products and brands. FormCRM, while capable of collecting feedback, is not as specialized in this area.
Neither app description explicitly mentions A/B testing capabilities. It's recommended to check their documentation or contact support for confirmation.
FormCRM explicitly integrates with Mailchimp, Klaviyo, and Zoho. Forma doesn't specify email marketing integrations in its description.
The provided data does not include pricing information for either app. It is recommended to visit the Shopify App Store and check the app listings for pricing details and available plans.
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store