Filey ‑ Files Backup & Export vs Mulwi | 200+ Shopping Feedsfor Shopify (2026)
Filey - Files Backup & Export and Mulwi | 200+ Shopping Feeds serve fundamentally different purposes for Shopify merchants. Filey focuses on the backup, export, and transfer of files stored within the Shopify 'Content -> Files' section, including product images, videos, and 3D models. Its strength lies in simplifying data migration and backup procedures. In contrast, Mulwi specializes in generating and managing shopping feeds for various online marketplaces and advertising platforms. The former targets merchants concerned with data portability and disaster recovery, while the latter is geared towards those seeking to expand their reach through multi-channel selling and paid advertising. Mulwi boasts significantly more reviews and a perfect rating, suggesting a broader user base or higher user satisfaction within its specific niche.
At a Glance
Filey ‑ Files Backup & Export
192 reviews
Mulwi | 200+ Shopping Feeds
436 reviews
Detailed Overview
Filey ‑ Files Backup & Export
Export store files, product images and videos in one click. Manage your store data at ease!
Key Features
- Copy/transfer your store files from the "Content -> Files" section
- Export your product images / videos / 3D models
- Upload exported files to a new store
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Filey ‑ Files Backup & Export4.9/5 Mulwi | 200+ Shopping Feeds5/5 | ||
| Reviews | 192 | 436 |
Reviews Filey ‑ Files Backup & Export192 Mulwi | 200+ Shopping Feeds436 | ||
| Primary Function | Files Backup, Export, and Import | Shopping Feed Generation and Management |
Primary Function Filey ‑ Files Backup & ExportFiles Backup, Export, and Import Mulwi | 200+ Shopping FeedsShopping Feed Generation and Management | ||
| Target Merchant | Merchants migrating stores or needing file backups | Merchants selling on multiple platforms or running paid ads |
Target Merchant Filey ‑ Files Backup & ExportMerchants migrating stores or needing file backups Mulwi | 200+ Shopping FeedsMerchants selling on multiple platforms or running paid ads | ||
| Data Handled | Shopify 'Content -> Files' (images, videos, 3D models) | Product Data for Feeds |
Data Handled Filey ‑ Files Backup & ExportShopify 'Content -> Files' (images, videos, 3D models) Mulwi | 200+ Shopping FeedsProduct Data for Feeds | ||
| Ease of Use (Implied) | One-click export, suggests simplicity | Creating and managing 200+ feeds likely complex, platform driven |
Ease of Use (Implied) Filey ‑ Files Backup & ExportOne-click export, suggests simplicity Mulwi | 200+ Shopping FeedsCreating and managing 200+ feeds likely complex, platform driven | ||
| Value Proposition | Simple backup and migration of store files. | Increased sales and reach through optimized shopping feeds. |
Value Proposition Filey ‑ Files Backup & ExportSimple backup and migration of store files. Mulwi | 200+ Shopping FeedsIncreased sales and reach through optimized shopping feeds. | ||
Our Verdict
Choosing between Filey and Mulwi depends entirely on the merchant's needs. If the primary concern is backing up store files and simplifying data migration between Shopify stores, Filey is the clear choice. Its one-click export feature streamlines this process. However, if the focus is on expanding reach and driving sales through multiple online channels, Mulwi is the better option. Its strength lies in managing and optimizing shopping feeds for a wide array of platforms. The higher review count of Mulwi coupled with its perfect rating suggests a strong user base within the multi-channel selling space.
Common Questions
What type of data can Filey backup?
Filey backups all files stored in the 'Content -> Files' section of your Shopify store, including images, videos and 3D models.
Does Mulwi handle product image hosting?
Based on the description, Mulwi likely uses your existing product images to generate shopping feeds. It is unclear if it provides image hosting capabilities.
Can Filey import files to a different Shopify store?
Yes, Filey allows you to upload the exported zip archive of files to a new store.
How many shopping channels does Mulwi support?
Mulwi supports over 200 shopping channels by creating feeds optimized for these platforms.
Is Filey or Mulwi more useful for a new Shopify store?
Mulwi is likely more impactful for a new store looking to quickly generate sales on new channels. Filey is better for established stores who will be migrating.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store