FeedImport ‑ Shopping Feed vs Selling Pointfor Shopify (2026)
Selling Point, on the other hand, addresses the challenge of migrating or importing gift card and store credit data from other platforms to Shopify. Its core value proposition is simplifying the often complex and manual process of transitioning this critical customer loyalty data. This makes it ideal for merchants switching to Shopify from another e-commerce platform or point-of-sale system, or those looking to consolidate their gift card management. The application also supports businesses who are using offline gift cards and want to convert them to the digital realm. While both apps aim to enhance a merchant's selling capabilities, they target completely different pain points.
At a Glance
FeedImport ‑ Shopping Feed
12 reviews
Selling Point
45 reviews
Detailed Overview
FeedImport ‑ Shopping Feed
We generate an eligible product feed on networks such as Google, Facebook, Instagram and Bing.
Key Features
- Generation of a product flow in XML format that can be used on many networks.
- Instant feed update.
- Customize attributes using filters.
- Multi countries and languages
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 4.7/5 | 5/5 |
Rating FeedImport ‑ Shopping Feed4.7/5 Selling Point5/5 | ||
| Reviews | 12 | 45 |
Reviews FeedImport ‑ Shopping Feed12 Selling Point45 | ||
| Primary Function | Product Feed Management for Advertising | Gift Card & Store Credit Migration/Management |
Primary Function FeedImport ‑ Shopping FeedProduct Feed Management for Advertising Selling PointGift Card & Store Credit Migration/Management | ||
| Target Merchant | Merchants using paid advertising (Google, Facebook, etc.) | Merchants migrating from other platforms or managing existing gift cards/store credit systems |
Target Merchant FeedImport ‑ Shopping FeedMerchants using paid advertising (Google, Facebook, etc.) Selling PointMerchants migrating from other platforms or managing existing gift cards/store credit systems | ||
| Ease of Use Focus | Simplified attribute customization for product feeds | Streamlined gift card migration/import process |
Ease of Use Focus FeedImport ‑ Shopping FeedSimplified attribute customization for product feeds Selling PointStreamlined gift card migration/import process | ||
| Value Proposition | Increased product visibility and advertising ROI | Seamless data migration and enhanced customer loyalty program management |
Value Proposition FeedImport ‑ Shopping FeedIncreased product visibility and advertising ROI Selling PointSeamless data migration and enhanced customer loyalty program management | ||
| Data Format | XML | Shopify Gift Cards/Store Credits |
Data Format FeedImport ‑ Shopping FeedXML Selling PointShopify Gift Cards/Store Credits | ||
| Key Benefit | Multi-channel advertising reach | Consolidation of Gift Card/Store Credit Programs |
Key Benefit FeedImport ‑ Shopping FeedMulti-channel advertising reach Selling PointConsolidation of Gift Card/Store Credit Programs | ||
Our Verdict
Conversely, if a merchant is migrating to Shopify, consolidating their gift card systems, or dealing with legacy store credit data, Selling Point offers a much more relevant and valuable solution. The higher number of reviews and perfect rating also suggest a robust and reliable solution for gift card management. It simplifies a potentially complex process, saving time and resources. Therefore, Selling Point is recommended for merchants prioritizing a seamless migration and robust management of their Gift Card/Store Credit program.
Common Questions
Can FeedImport ‑ Shopping Feed help me with SEO?
While FeedImport ‑ Shopping Feed primarily focuses on creating product feeds for paid advertising platforms, having accurate and well-structured product information can indirectly benefit SEO by improving product visibility in search results associated with those platforms (e.g. Google Shopping).
Does Selling Point support physical gift cards?
Yes, Selling Point offers the ability to import physical gift cards as virtual gift cards in bulk, allowing you to transition your offline gift card program to a fully digital system.
Which app is easier to use for beginners?
Selling Point is likely easier to use for beginners because it addresses a one-time migration task. FeedImport ‑ Shopping Feed requires a degree of understanding of advertising platforms and product feed specifications, potentially requiring a steeper learning curve.
Can FeedImport ‑ Shopping Feed track my advertising ROI?
FeedImport ‑ Shopping Feed does not directly track ROI. However, by generating optimized product feeds, it helps improve the performance of your advertising campaigns on platforms like Google Shopping and Facebook, making ROI tracking more effective through those platforms' built-in analytics.
Does Selling Point work with all Shopify themes?
Selling Point's description does not specify theme compatibility. Since it migrates data into native Shopify Gift Cards/Store Credits, it *should* be compatible with most themes, but it's recommended to confirm with the app developer before installation.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store