Facebook New Customer Tracking vs Tatari Tag Managerfor Shopify (2026)
Facebook New Customer Tracking and Tatari Tag Manager are both advertising-focused Shopify apps, but they cater to vastly different needs. Facebook New Customer Tracking focuses specifically on enhancing Facebook Ads by sending a 'NewCustomerPurchase' event, aiming to optimize ad delivery to new potential buyers. It emphasizes a server-side implementation and ease of setup. In contrast, Tatari Tag Manager is designed for merchants investing in TV advertising. It facilitates pixel installation and data management to track the performance of TV ads, with a strong focus on privacy compliance and first-party data handling. The apps share the 'Advertising - Other' category, but their functionalities and target audiences are significantly distinct.
At a Glance
Facebook New Customer Tracking
1 reviews
Tatari Tag Manager
2 reviews
Detailed Overview
Facebook New Customer Tracking
Send an Event to Facebook Ads if a New Customer Purchases
Key Features
- Optimize your Ads for New Customers and not for Recurring and Returning ones.
- Easy Setup: Just copy your Facebook Pixel and API key and start tracking
- Server Side: This event is being sent server side and with great event quality
Tatari Tag Manager
The Tatari Tag Manager installs pixels on your website to track your TV advertising performance.
Key Features
- Installs Tatari Pixels
- Manages first party data
- Allows you to see the performance of your TV advertising.
Feature Comparison
| Rating | 3/5 | 5/5 |
Rating Facebook New Customer Tracking3/5 Tatari Tag Manager5/5 | ||
| Reviews | 1 | 2 |
Reviews Facebook New Customer Tracking1 Tatari Tag Manager2 | ||
| Targeted Advertising Platform | Facebook Ads | TV Advertising |
Targeted Advertising Platform Facebook New Customer TrackingFacebook Ads Tatari Tag ManagerTV Advertising | ||
| Key Functionality | Tracks New Customer Purchases for Facebook Ads Optimization | Installs and Manages Pixels for TV Ad Performance Tracking |
Key Functionality Facebook New Customer TrackingTracks New Customer Purchases for Facebook Ads Optimization Tatari Tag ManagerInstalls and Manages Pixels for TV Ad Performance Tracking | ||
| Data Focus | New Customer Data | First-Party Data with Privacy Compliance |
Data Focus Facebook New Customer TrackingNew Customer Data Tatari Tag ManagerFirst-Party Data with Privacy Compliance | ||
| Value Proposition | Optimize Facebook Ads for new customers | Attribute Website Events to TV Advertising |
Value Proposition Facebook New Customer TrackingOptimize Facebook Ads for new customers Tatari Tag ManagerAttribute Website Events to TV Advertising | ||
| Implementation Focus | Server-side event tracking | Pixel Installation and Management |
Implementation Focus Facebook New Customer TrackingServer-side event tracking Tatari Tag ManagerPixel Installation and Management | ||
Our Verdict
The choice between these two apps depends heavily on the merchant's advertising strategy. Facebook New Customer Tracking is suitable for businesses heavily reliant on Facebook Ads and looking to refine their targeting by focusing on new customer acquisition. The app seems useful as an extension to existing Facebook ad setups. Tatari Tag Manager, on the other hand, is specifically for merchants who are running TV advertising campaigns and need a robust system to track the impact of those campaigns on their website. Considering that Tatari Tag Manager has a higher rating (though based on limited reviews) and addresses a unique need (TV ad tracking), it might be preferable for merchants focused on omnichannel advertising strategies that include television.
Common Questions
Which app helps improve Facebook ad performance?
Facebook New Customer Tracking is specifically designed to send a 'NewCustomerPurchase' event to Facebook, allowing you to optimize your Facebook ads for new customer acquisition.
Does either app help track TV advertising performance?
Yes, Tatari Tag Manager helps track TV advertising performance by installing and managing pixels to attribute website events to TV ad campaigns.
Which app is more concerned with privacy?
Tatari Tag Manager explicitly mentions managing pixel data with privacy compliance in mind, emphasizing the proper handling of first-party data.
Can Facebook New Customer Tracking replace the native Facebook Shopify app?
No, the description suggests Facebook New Customer Tracking should be used *in addition* to the native Facebook Shopify app.
Which app is easier to set up?
Facebook New Customer Tracking claims easy setup with just copying your Facebook Pixel and API key, implying a simple integration process.
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