EZLabel: Australia Post Ship vs Parcelous Order Trackingfor Shopify (2026)
In 2026, EZLabel: Australia Post Ship and Parcelous Order Tracking serve distinct yet complementary roles within a Shopify merchant's operations. EZLabel focuses on streamlining the *outbound* shipping process, specifically for Australian merchants using Australia Post's MyPost Business. It prioritizes efficiency in label creation, fulfillment, and tracking, aiming to reduce manual effort. Parcelous Order Tracking, on the other hand, centers on the *post-purchase* customer experience, providing branded order tracking pages and notifications. It aims to reduce 'Where Is My Order?' (WISMO) inquiries, boost customer satisfaction, and drive repeat sales through upselling opportunities within the tracking experience. EZLabel's strength lies in its deep integration with Australia Post and its automation of shipping tasks. Parcelous Order Tracking excels at enhancing the customer journey and leveraging the tracking page for marketing. A key difference is their target audience; EZLabel is tailored for Australian businesses needing efficient Australia Post shipping, whereas Parcelous Order Tracking is applicable to a broader range of e-commerce businesses seeking to improve customer retention and brand experience. Notably, Parcelous also caters to dropshippers with its ability to hide Chinese origin information, a feature absent in EZLabel.
At a Glance
EZLabel: Australia Post Ship
459 reviews
Parcelous Order Tracking
12 reviews
Detailed Overview
EZLabel: Australia Post Ship
Australia Post MyPost Business shipping labels made easy
Key Features
- Only two clicks to print, fulfil and track shipping labels and orders
- Supports custom or flat rate packaging, signature on delivery and extra cover
- Partial fulfillments, multiple locations and packing slips
- Ship internationally or locally using standard or express shipping
- Print using thermal label printers or standard laser printers
Parcelous Order Tracking
Branded order tracking that reduces WISMO tickets and boosts repeat sales
Key Features
- Track orders automatically with smart carrier detection - hundreds supported
- Turn your tracking page into a revenue channel with product upsells
- Drive traffic to your tracking page with email notifications via Klaviyo
- Hide Chinese origin and carrier info to protect your dropshipping brand
- Show estimated delivery dates to reduce WISMO tickets and build trust
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating EZLabel: Australia Post Ship5/5 Parcelous Order Tracking4.9/5 | ||
| Reviews | 459 | 12 |
Reviews EZLabel: Australia Post Ship459 Parcelous Order Tracking12 | ||
| Target Shipping Carrier | Australia Post MyPost Business | Hundreds Supported |
Target Shipping Carrier EZLabel: Australia Post ShipAustralia Post MyPost Business Parcelous Order TrackingHundreds Supported | ||
| Primary Function | Automated Shipping Label Creation & Fulfillment | Branded Order Tracking & Customer Engagement |
Primary Function EZLabel: Australia Post ShipAutomated Shipping Label Creation & Fulfillment Parcelous Order TrackingBranded Order Tracking & Customer Engagement | ||
| Key Differentiator | Two-click label printing and fulfillment | Branded tracking page with product upsells |
Key Differentiator EZLabel: Australia Post ShipTwo-click label printing and fulfillment Parcelous Order TrackingBranded tracking page with product upsells | ||
| Dropshipping Support | No explicit support | Hides Chinese origin info |
Dropshipping Support EZLabel: Australia Post ShipNo explicit support Parcelous Order TrackingHides Chinese origin info | ||
| International Shipping | Supported (via Australia Post) | Supported (via carrier tracking) |
International Shipping EZLabel: Australia Post ShipSupported (via Australia Post) Parcelous Order TrackingSupported (via carrier tracking) | ||
| Ease of Use Focus | Streamlined process (2 clicks) | Easy setup in minutes |
Ease of Use Focus EZLabel: Australia Post ShipStreamlined process (2 clicks) Parcelous Order TrackingEasy setup in minutes | ||
| Value Proposition | Save time on shipping, automate fulfillment | Reduce WISMO, increase repeat sales |
Value Proposition EZLabel: Australia Post ShipSave time on shipping, automate fulfillment Parcelous Order TrackingReduce WISMO, increase repeat sales | ||
Our Verdict
For Australian Shopify merchants heavily reliant on Australia Post MyPost Business, EZLabel: Australia Post Ship is the clear choice. Its focus on automating label creation, fulfillment, and tracking will significantly streamline their shipping operations. However, if a merchant is looking to improve the *post-purchase* customer experience, reduce WISMO inquiries, and leverage the tracking page for upselling, then Parcelous Order Tracking is the superior option, regardless of the shipping carrier used. For dropshippers, Parcelous is highly recommended due to its ability to mask Chinese origin details.
Ultimately, the best solution depends on the merchant's specific needs. Some may even benefit from using both apps: EZLabel for efficient shipping logistics and Parcelous for enhanced customer communication and marketing after the order has been dispatched. However, merchants on a budget who only want to solve one of the above problems need to carefully weigh their options.
Common Questions
Can I use both EZLabel and Parcelous?
Yes, these apps address different parts of the order process. EZLabel automates shipping label creation and fulfillment, while Parcelous enhances the post-purchase customer experience with branded tracking.
Is EZLabel suitable for merchants outside of Australia?
While EZLabel facilitates international shipping through Australia Post, its core functionality is deeply tied to the Australia Post MyPost Business platform. Merchants outside of Australia would not find it useful. They would need a similar tool integrated with their local shipping carriers.
Does Parcelous integrate with my email marketing platform?
Yes, Parcelous integrates with Klaviyo for email notifications, allowing you to drive traffic to your branded tracking page.
Is EZLabel easy to set up and use?
Yes, EZLabel prides itself on its user-friendliness, claiming a 'two-click' process for printing labels, fulfilling orders, and accessing tracking information.
How many orders do I need to have before Parcelous becomes worthwhile?
The value of Parcelous depends more on your focus on customer experience than order volume. If you prioritize reducing WISMO tickets, building trust, and promoting repeat sales, Parcelous can be valuable even with a relatively low order volume. The key is whether you want to invest in branded post-purchase experiences.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store