EZLabel: Australia Post Ship vs GO Tracking: Whatsapp updatesfor Shopify (2026)
EZLabel: Australia Post Ship focuses on streamlining the shipping label creation and fulfillment process for merchants using Australia Post MyPost Business. It automates label printing, order fulfillment, and tracking updates, aiming to save time and reduce manual effort. Key strengths lie in its ease of use with a claimed two-click process, integration with Australia Post, and support for various shipping options like international and express shipping. It caters specifically to Australian merchants seeking efficient shipping label management. GO Tracking: Whatsapp updates, on the other hand, targets the post-purchase experience by providing automated order status updates via WhatsApp. It aims to reduce WISMO (Where Is My Order) inquiries and improve customer satisfaction through proactive notifications. The core difference lies in their functionalities: EZLabel focuses on the initial shipping process and label generation, while GO Tracking centers around post-purchase communication and tracking updates. EZLabel offers features like partial fulfillment, multiple location support, and packing slips. GO Tracking boasts auto-trigger alerts for key shipping milestones and direct tracking links for global carriers. While EZLabel's effectiveness is tied to Australia Post, GO Tracking works with all global carriers, making it more versatile in terms of logistics providers. The significant difference in the number of reviews suggests a more established user base and potentially greater confidence in EZLabel, although this could simply indicate different launch dates or marketing efforts.
At a Glance
EZLabel: Australia Post Ship
459 reviews
GO Tracking: Whatsapp updates
5 reviews
Detailed Overview
EZLabel: Australia Post Ship
Australia Post MyPost Business shipping labels made easy
Key Features
- Only two clicks to print, fulfil and track shipping labels and orders
- Supports custom or flat rate packaging, signature on delivery and extra cover
- Partial fulfillments, multiple locations and packing slips
- Ship internationally or locally using standard or express shipping
- Print using thermal label printers or standard laser printers
GO Tracking: Whatsapp updates
Send real-time order status, shipping notifications & delivery alerts.Automate tracking to cut WISMO
Key Features
- Auto-trigger alerts for Shipped, Out for Delivery, & Delivered events.
- Generate direct, real-time tracking links for global carriers.
- Prevent WISMO tickets with proactive, automatic order status updates.
- Send high-engagement notifications as a lower-cost alternative to SMS.
- Update customers instantly to improve the post-purchase experience.
Feature Comparison
| Rating | 5/5 | 4.3/5 |
Rating EZLabel: Australia Post Ship5/5 GO Tracking: Whatsapp updates4.3/5 | ||
| Reviews | 459 | 5 |
Reviews EZLabel: Australia Post Ship459 GO Tracking: Whatsapp updates5 | ||
| Primary Function | Shipping Label Creation & Fulfillment Automation (Australia Post) | Order Tracking & Status Updates via WhatsApp |
Primary Function EZLabel: Australia Post ShipShipping Label Creation & Fulfillment Automation (Australia Post) GO Tracking: Whatsapp updatesOrder Tracking & Status Updates via WhatsApp | ||
| Target Audience | Australian merchants using Australia Post MyPost Business | Merchants aiming to improve post-purchase customer experience and reduce WISMO tickets |
Target Audience EZLabel: Australia Post ShipAustralian merchants using Australia Post MyPost Business GO Tracking: Whatsapp updatesMerchants aiming to improve post-purchase customer experience and reduce WISMO tickets | ||
| Key Benefit | Saves time on shipping label creation and fulfillment | Reduces support costs and increases customer satisfaction through proactive updates |
Key Benefit EZLabel: Australia Post ShipSaves time on shipping label creation and fulfillment GO Tracking: Whatsapp updatesReduces support costs and increases customer satisfaction through proactive updates | ||
| Ease of Use (Claimed) | Two-click label printing, fulfillment, and tracking | Automated triggers and direct tracking links for easy setup |
Ease of Use (Claimed) EZLabel: Australia Post ShipTwo-click label printing, fulfillment, and tracking GO Tracking: Whatsapp updatesAutomated triggers and direct tracking links for easy setup | ||
| Shipping Carrier Support | Specifically Australia Post MyPost Business | All global carriers |
Shipping Carrier Support EZLabel: Australia Post ShipSpecifically Australia Post MyPost Business GO Tracking: Whatsapp updatesAll global carriers | ||
| Communication Method | Implicit through tracking information (Australia Post) | |
Communication Method EZLabel: Australia Post ShipImplicit through tracking information (Australia Post) GO Tracking: Whatsapp updatesWhatsApp | ||
Our Verdict
If you're an Australian merchant primarily using Australia Post MyPost Business and need a tool to streamline your shipping label creation and order fulfillment, EZLabel: Australia Post Ship is the better choice. Its focus on automating the shipping process with Australia Post specifically can save you significant time and effort. However, if you are looking to improve customer satisfaction by proactively communicating order status updates, reduce 'Where Is My Order' inquiries, and utilize WhatsApp as your communication channel, then GO Tracking: Whatsapp updates is the superior option. It's also a better fit if you use a variety of shipping carriers. The higher review count for EZLabel suggests more users find it valuable for its specific purpose, but the low review count for GO Tracking should be considered when weighing your decision.
Common Questions
Which app is easier to set up?
Both apps claim to be easy to set up. EZLabel boasts a two-click process for printing labels, fulfilling orders, and tracking. GO Tracking emphasizes automated triggers and direct tracking links, suggesting a simplified setup process for sending WhatsApp updates. However, the actual ease of setup would depend on the merchant's technical expertise and familiarity with each platform's interface.
Which app is more cost-effective?
Without pricing information, it's impossible to definitively say which app is more cost-effective. GO Tracking's description notes it is a "lower-cost alternative to expensive SMS alerts", but the actual pricing structure of both apps would need to be compared. Merchants should investigate the monthly fees or per-message costs associated with each app.
Does EZLabel provide customer support?
The app description does not explicitly mention customer support. However, the high rating and large number of reviews might imply that customer support is adequate or that the app is intuitive enough to use without extensive support.
Can I use both apps together?
Yes, it's possible to use both apps together. EZLabel can handle the shipping label creation and fulfillment process, while GO Tracking can provide customers with automated tracking updates via WhatsApp once the order is shipped. This could offer a comprehensive solution for both shipping efficiency and customer communication.
How reliable is GO Tracking given the small number of reviews?
The small number of reviews for GO Tracking (5) should be considered when evaluating its reliability. While the rating is decent (4.3/5), a larger sample size of reviews typically provides a more accurate representation of the app's performance and customer satisfaction. Merchants might want to proceed with caution and thoroughly test the app during a trial period before committing to a subscription.
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