EZ Importer ‑ Order Importer vs Selling Pointfor Shopify (2026)
EZ Importer ‑ Order Importer and Selling Point both reside within the 'Selling online, Store data importer' Shopify categories, but cater to distinct needs. EZ Importer focuses on broad order data migration, facilitating the import of orders, draft orders, customer data, transactions, and inventory adjustments from diverse sources via CSV files and a flexible data mapper. It's designed for merchants needing to migrate entire order histories or manage complex order data flows. Selling Point, conversely, specializes in gift card and store credit migration from various POS systems or websites into native Shopify gift cards and store credits. It addresses the niche of efficiently transferring existing gift card balances and enabling bulk generation for marketing purposes. The primary distinction lies in the type of data they handle. EZ Importer is a comprehensive order importer, while Selling Point concentrates solely on gift card and store credit migration. This specificity allows Selling Point to provide features tailored to gift card management, such as converting physical gift cards to virtual ones and bulk generating gift cards. EZ Importer prioritizes flexibility with its data mapper, catering to a wider range of data sources and custom data structures within orders.
At a Glance
EZ Importer ‑ Order Importer
79 reviews
Selling Point
45 reviews
Detailed Overview
EZ Importer ‑ Order Importer
Bulk import orders, or migrate orders from other platforms using our flexible data mapping system.
Key Features
- Bulk import orders & draft orders from any source using our built-in data mapper
- Import multiple line items per order, customer data, transactions, and taxes
- Reduce product inventory on import using our configuration options.
- Built-In templates to migrate from another Shopify store, and other platforms.
- Import Order Metafields to easily create custom fields on your Order.
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 4.5/5 | 5/5 |
Rating EZ Importer ‑ Order Importer4.5/5 Selling Point5/5 | ||
| Reviews | 79 | 45 |
Reviews EZ Importer ‑ Order Importer79 Selling Point45 | ||
| Target Data | Orders, Draft Orders, Customer Data, Transactions | Gift Cards, Store Credits |
Target Data EZ Importer ‑ Order ImporterOrders, Draft Orders, Customer Data, Transactions Selling PointGift Cards, Store Credits | ||
| Data Source | Any source via CSV, Shopify stores, other platforms | Any POS system or website |
Data Source EZ Importer ‑ Order ImporterAny source via CSV, Shopify stores, other platforms Selling PointAny POS system or website | ||
| Key Feature | Flexible Data Mapping | Gift Card Migration & Bulk Generation |
Key Feature EZ Importer ‑ Order ImporterFlexible Data Mapping Selling PointGift Card Migration & Bulk Generation | ||
| Primary Use Case | Bulk order migration and management | Gift card and store credit migration, marketing promotions |
Primary Use Case EZ Importer ‑ Order ImporterBulk order migration and management Selling PointGift card and store credit migration, marketing promotions | ||
| Ease of Use (Implied) | Potentially more complex due to data mapper | Potentially simpler for gift card specific tasks |
Ease of Use (Implied) EZ Importer ‑ Order ImporterPotentially more complex due to data mapper Selling PointPotentially simpler for gift card specific tasks | ||
| Value Proposition | Comprehensive order data control and migration | Efficient and specialized gift card management |
Value Proposition EZ Importer ‑ Order ImporterComprehensive order data control and migration Selling PointEfficient and specialized gift card management | ||
Our Verdict
Choosing between EZ Importer and Selling Point depends heavily on the merchant's specific needs. If a merchant needs to migrate historical order data, manage complex order workflows, or consolidate orders from multiple platforms, EZ Importer is the clear choice. Its flexible data mapping and broad feature set provide the necessary tools for comprehensive order management.
However, if a merchant's primary concern is migrating gift card and store credit balances from a previous system or implementing gift card-based marketing promotions, Selling Point is the superior option. Its specialized features, such as the ability to convert physical gift cards to virtual ones and bulk generate gift cards, address the unique requirements of gift card management efficiently. While Selling Point has fewer reviews, its perfect rating suggests high satisfaction within its niche.
Common Questions
Can EZ Importer import gift cards?
EZ Importer focuses on importing orders and associated data like customer information and transactions. It is not specifically designed for gift card migration, so while it might be possible through complex data mapping, Selling Point is a more suitable option for this task.
Does Selling Point support product inventory updates?
No, Selling Point is specifically for migrating and managing gift cards and store credits. It does not handle product inventory updates.
Is EZ Importer suitable for migrating from a non-Shopify platform?
Yes, EZ Importer's flexible data mapping system is designed to handle data from any platform that can export data to CSV format.
Can Selling Point generate physical gift cards?
Selling Point focuses on virtual gift cards. It allows importing physical gift card data to create virtual gift cards within Shopify, but does not directly generate physical cards.
Which app is easier to use?
Selling Point is likely easier to use if the merchant's only concern is gift card migration, as it is highly specialized. EZ Importer, with its broader feature set and data mapper, might require a steeper learning curve but offers greater flexibility for complex data scenarios.
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