Evertreen ‑ Plant Your Tree vs GoGenerosity ‑ Donationsfor Shopify (2026)
Evertreen ‑ Plant Your Tree and GoGenerosity ‑ Donations are both Shopify apps designed to integrate charitable giving into an e-commerce business. However, they approach this goal with different strategies. Evertreen focuses specifically on environmental responsibility by planting a tree for each order (or a specific dollar amount) while providing tools to track the environmental impact. Its target audience is merchants specifically interested in offsetting their carbon footprint and aligning with environmentally conscious customers. GoGenerosity, on the other hand, is a more general donation app. It allows customers to donate to any charity supported by the merchant, offering the option to convert donations into gift cards for the charity's use, further driving sales for the merchant. GoGenerosity is suited for merchants looking to support diverse causes and leverage donations to increase customer retention and cart size. The core difference lies in the specificity of the cause: environmental action with Evertreen versus broader charitable giving with GoGenerosity.
At a Glance
Evertreen ‑ Plant Your Tree
3 reviews
GoGenerosity ‑ Donations
19 reviews
Detailed Overview
Evertreen ‑ Plant Your Tree
Plant a Tree per Order - Evertreen App | Improve Your Business Sustainably
Key Features
- Automated Tree Planting for Businesses
- Carbon Offset and Climate Neutrality Solutions
- Impactful Environmental and Social Responsibility Initiatives
GoGenerosity ‑ Donations
Boost your store's revenue while supporting causes that matter
Key Features
- No code needed. Plug in and start collecting donations.
- Increase customer retention and cart size, while doing good.
- Have a consistent social impact strategy across your Shopify sites globally.
- Support multiple charities, with the option to change monthly.
- Easy social impact - sustainably help your local community.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Evertreen ‑ Plant Your Tree5/5 GoGenerosity ‑ Donations5/5 | ||
| Reviews | 3 | 19 |
Reviews Evertreen ‑ Plant Your Tree3 GoGenerosity ‑ Donations19 | ||
| Core Functionality | Automated Tree Planting | General Donations |
Core Functionality Evertreen ‑ Plant Your TreeAutomated Tree Planting GoGenerosity ‑ DonationsGeneral Donations | ||
| Target Charity | Environmental (Tree Planting) | Any Charity |
Target Charity Evertreen ‑ Plant Your TreeEnvironmental (Tree Planting) GoGenerosity ‑ DonationsAny Charity | ||
| Customer Benefit | Offset Carbon Footprint | Support chosen charity |
Customer Benefit Evertreen ‑ Plant Your TreeOffset Carbon Footprint GoGenerosity ‑ DonationsSupport chosen charity | ||
| Merchant Benefit | Environmental Social Responsibility | Increased Customer Retention, Cart Size & Revenue |
Merchant Benefit Evertreen ‑ Plant Your TreeEnvironmental Social Responsibility GoGenerosity ‑ DonationsIncreased Customer Retention, Cart Size & Revenue | ||
| Impact Tracking | Public Evertreen Profile | "Real time impact" calculator |
Impact Tracking Evertreen ‑ Plant Your TreePublic Evertreen Profile GoGenerosity ‑ Donations"Real time impact" calculator | ||
| Ease of Use | Simple Installation (2 mins) | No code needed. Plug in and start collecting donations. |
Ease of Use Evertreen ‑ Plant Your TreeSimple Installation (2 mins) GoGenerosity ‑ DonationsNo code needed. Plug in and start collecting donations. | ||
| Focus | Environmental Impact | Social Impact |
Focus Evertreen ‑ Plant Your TreeEnvironmental Impact GoGenerosity ‑ DonationsSocial Impact | ||
Our Verdict
Choosing between Evertreen and GoGenerosity depends entirely on a merchant's priorities. If a business is committed to environmental sustainability and wants to visibly offset its carbon footprint, Evertreen is the clear choice. The automated tree planting and public profile provide tangible evidence of environmental responsibility, appealing to environmentally conscious consumers. However, if a merchant wishes to support a broader range of charitable causes, increase customer loyalty, and potentially boost revenue through charitable giving, GoGenerosity is more suitable. Its flexibility in supporting multiple charities and the option to convert donations into gift cards for the charity partner allows for a more integrated and revenue-driving approach to social impact.
Common Questions
Which app is easier to set up?
Both apps claim to have easy setup processes. Evertreen claims a 2-minute installation. GoGenerosity says 'No code needed. Plug in and start collecting donations.' Both suggest relatively quick and simple onboarding.
Which app is better for branding and marketing?
Both apps offer branding opportunities. Evertreen provides a public profile on evertreen.com to showcase the merchant's environmental efforts. GoGenerosity allows merchants to highlight the charities they support and track the impact in real time, providing content for marketing and social media.
Can I use both apps simultaneously?
Potentially, although it might create a confusing customer experience. Since they address different aspects of social responsibility (environmental versus general charity), they could theoretically coexist. However, carefully consider the message conveyed to customers and ensure it aligns with the brand's values.
Which app has more social proof?
GoGenerosity has significantly more reviews (19) compared to Evertreen (3). This suggests a larger user base and potentially more established reputation within the Shopify app ecosystem.
Does one app offer more control over the donation process?
GoGenerosity appears to provide more control as merchants can select which charities to support, change them monthly and even have donations converted into gift cards for the charities to use, providing a closed-loop system benefiting both the charity and the merchant. Evertreen focuses specifically on tree planting, offering less flexibility in terms of charitable causes.
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