ESTS Shop By Brand vs Wizzy AI Search & Filterfor Shopify (2026)
In 2026, choosing between ESTS Shop By Brand and Wizzy AI Search & Filter for Shopify hinges on a merchant's specific needs and priorities. ESTS Shop By Brand focuses primarily on enabling customers to browse products organized by brand, aiming to improve the shopping experience for brand-conscious customers. Its strength lies in its simplicity and dedicated brand browsing features, likely targeting smaller stores or those with a strong brand focus. In contrast, Wizzy AI Search & Filter positions itself as a comprehensive product discovery tool powered by AI, aiming to boost conversion rates through advanced search, filtering, and personalized recommendations. Wizzy is designed for larger stores or those seeking a sophisticated search solution.
At a Glance
ESTS Shop By Brand
0 reviews
Wizzy AI Search & Filter
34 reviews
Detailed Overview
ESTS Shop By Brand
The "ESTS Shop By Brand" app allows your customers to explore products by their favorite brand.
Key Features
- A categorized list of brands to make it easy for users to explore.
- A comprehensive display of all products under each brand.
- Support multiple layouts to enhance user experience of brand page.
Wizzy AI Search & Filter
Enhance your conversion rate with Advanced AI Powered Search, Filter & Product Discovery tools
Key Features
- Full text contextual search, understands users intent to show relevant products
- Shows Recent Search Terms, Trending Searches, Visual Swatches and Blog Search
- Unlimited custom filters & Show Individual Variants on Search & Collection Pages
- Search by Colors, Size, Variations, Description, Tags, Metafields, SKU, barcode.
- Implements fast search and filters without hampering store's page insights score
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating ESTS Shop By Brand0/5 Wizzy AI Search & Filter5/5 | ||
| Reviews | 0 | 34 |
Reviews ESTS Shop By Brand0 Wizzy AI Search & Filter34 | ||
| Core Functionality | Shop By Brand | AI-Powered Search & Filter |
Core Functionality ESTS Shop By BrandShop By Brand Wizzy AI Search & FilterAI-Powered Search & Filter | ||
| Key Feature 1 | Categorized brand list | Full text contextual search |
Key Feature 1 ESTS Shop By BrandCategorized brand list Wizzy AI Search & FilterFull text contextual search | ||
| Key Feature 2 | Comprehensive product display under each brand | Unlimited custom filters |
Key Feature 2 ESTS Shop By BrandComprehensive product display under each brand Wizzy AI Search & FilterUnlimited custom filters | ||
| AI Capabilities | None mentioned | AI-driven suggestions, spell checks, autocorrect, synonyms, product ranking |
AI Capabilities ESTS Shop By BrandNone mentioned Wizzy AI Search & FilterAI-driven suggestions, spell checks, autocorrect, synonyms, product ranking | ||
| Target Merchant | Stores prioritizing brand-focused browsing | Stores focused on advanced search & conversion rate optimization |
Target Merchant ESTS Shop By BrandStores prioritizing brand-focused browsing Wizzy AI Search & FilterStores focused on advanced search & conversion rate optimization | ||
| Data Points impacting conversion | Multiple layouts to enhance brand pages | Trending Searches, Visual Swatches, Blog Search |
Data Points impacting conversion ESTS Shop By BrandMultiple layouts to enhance brand pages Wizzy AI Search & FilterTrending Searches, Visual Swatches, Blog Search | ||
Our Verdict
For smaller stores or those heavily focused on brand-driven shopping, ESTS Shop By Brand provides a straightforward solution. However, given the lack of reviews, merchants should approach with caution and perhaps seek alternatives with more established reputations. On the other hand, Wizzy AI Search & Filter is a more robust option for larger stores or those serious about optimizing their product discovery experience through AI-powered search and filtering. The higher rating and customer reviews suggest a more reliable and effective solution for improving conversion rates and overall user experience, despite its potentially higher complexity and cost of implementation.
Common Questions
Which app is easier to set up?
ESTS Shop By Brand, with its simpler focus on brand browsing, is likely easier to set up than Wizzy AI Search & Filter, which requires more configuration to leverage its AI capabilities and advanced filtering options.
Which app is better for SEO?
Wizzy AI Search & Filter offers better SEO potential with features like blog search and full-text contextual search, which can improve organic visibility. ESTS Shop By Brand, while providing better navigation, doesn't explicitly address SEO features.
Which app is likely to have a higher monthly cost?
Based on the feature set, Wizzy AI Search & Filter, with its AI functionalities, is likely to have a higher monthly cost than the more basic ESTS Shop By Brand.
Which app is better for mobile users?
Both apps claim to enhance user experience, but Wizzy AI Search & Filter's visual swatches and fast search are particularly beneficial for mobile users with limited screen space and attention spans. While ESTS' multiple layouts may help, Wizzy has the faster results
Which app offers more advanced filtering?
Wizzy AI Search & Filter offers significantly more advanced filtering options, including filtering by colors, sizes, variations, description, tags, metafields, SKU, and barcode, which ESTS Shop By Brand does not offer.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store