ESTS Shop By Brand vs Magical XML/HTML Sitemapfor Shopify (2026)

ESTS Shop By Brand and Magical XML/HTML Sitemap, while both listed under Shopify's 'Search and navigation' category, address fundamentally different needs. ESTS Shop By Brand focuses on improving the customer's shopping experience by allowing them to easily browse products by brand. It aims to enhance engagement and potentially boost sales by providing a dedicated brand-focused section. Its primary strength lies in its potential to improve product discoverability and cater to brand-loyal customers. Conversely, Magical XML/HTML Sitemap is geared towards improving a store's SEO and overall website navigation. It provides tools to create and customize HTML sitemaps and link XML sitemaps to Google, aiming for better search engine rankings and improved user navigation. The target audiences for these apps are distinct. ESTS Shop By Brand appeals to merchants who sell products from multiple brands and want to offer a more brand-centric shopping experience. It's particularly useful for stores with a strong brand identity or those that want to emphasize brand relationships. Magical XML/HTML Sitemap is for merchants prioritizing SEO and aiming to improve their website's structure for both search engines and users. The key difference lies in their core function: one enhances the user's brand-based product search, and the other optimizes website navigation and SEO.

ESTS Shop By Brand and Magical XML/HTML Sitemap, while both listed under Shopify's 'Search and navigation' category, address fundamentally different needs. ESTS Shop By Brand focuses on improving the customer's shopping experience by allowing them to easily browse products by brand. It aims to enhance engagement and potentially boost sales by providing a dedicated brand-focused section. Its primary strength lies in its potential to improve product discoverability and cater to brand-loyal customers. Conversely, Magical XML/HTML Sitemap is geared towards improving a store's SEO and overall website navigation. It provides tools to create and customize HTML sitemaps and link XML sitemaps to Google, aiming for better search engine rankings and improved user navigation. The target audiences for these apps are distinct. ESTS Shop By Brand appeals to merchants who sell products from multiple brands and want to offer a more brand-centric shopping experience. It's particularly useful for stores with a strong brand identity or those that want to emphasize brand relationships. Magical XML/HTML Sitemap is for merchants prioritizing SEO and aiming to improve their website's structure for both search engines and users. The key difference lies in their core function: one enhances the user's brand-based product search, and the other optimizes website navigation and SEO.