ESTS Group & Bundle Product vs Squid: Reviews, Upsells & 25+for Shopify (2026)

ESTS Group & Bundle Product and Squid: Reviews, Upsells & 25+ both aim to increase sales on Shopify stores through upsell and bundling strategies, but they approach this goal from different angles and offer distinct feature sets. ESTS Group & Bundle Product focuses primarily on creating flexible product options, including bundles and grouped products, offering a drag-and-drop setup and customizable displays. It appears to be targeted towards merchants who need granular control over how their products are presented and sold, allowing for customized bundles and grouped selections. In contrast, Squid: Reviews, Upsells & 25+ offers a much broader suite of features centered around building trust and maximizing Average Order Value (AOV) through a wide array of upsell and cross-sell techniques. Squid differentiates itself through features like customer reviews, AI-powered product recommendations, trust badges, and various upsell strategies (volume discounts, Frequently Bought Together offers, cart upsells, post-purchase upsells), as well as email popups and survey tools. Given its existing reviews and high rating, it also appears to have proven itself amongst its target audience. While both apps share the 'Upsell and Bundles - Other' category, their core functionalities and value propositions are substantially different. ESTS is a product options customizer, while Squid is an AOV maximizer through social proof and diverse upsell techniques.

ESTS Group & Bundle Product and Squid: Reviews, Upsells & 25+ both aim to increase sales on Shopify stores through upsell and bundling strategies, but they approach this goal from different angles and offer distinct feature sets. ESTS Group & Bundle Product focuses primarily on creating flexible product options, including bundles and grouped products, offering a drag-and-drop setup and customizable displays. It appears to be targeted towards merchants who need granular control over how their products are presented and sold, allowing for customized bundles and grouped selections. In contrast, Squid: Reviews, Upsells & 25+ offers a much broader suite of features centered around building trust and maximizing Average Order Value (AOV) through a wide array of upsell and cross-sell techniques. Squid differentiates itself through features like customer reviews, AI-powered product recommendations, trust badges, and various upsell strategies (volume discounts, Frequently Bought Together offers, cart upsells, post-purchase upsells), as well as email popups and survey tools. Given its existing reviews and high rating, it also appears to have proven itself amongst its target audience. While both apps share the 'Upsell and Bundles - Other' category, their core functionalities and value propositions are substantially different. ESTS is a product options customizer, while Squid is an AOV maximizer through social proof and diverse upsell techniques.