Essential Trust Badges & Icons vs Supra Swatch Colorsfor Shopify (2026)
Essential Trust Badges & Icons and Supra Swatch Colors are both Shopify apps designed to enhance store aesthetics, but they target different aspects of the user experience. Essential Trust Badges & Icons focuses on building trust and credibility by allowing merchants to display customizable badges, icons, and banners related to guarantees, security, and payment options. This app emphasizes increasing customer confidence and potentially boosting sales through visual cues. In contrast, Supra Swatch Colors is all about improving the product discovery and selection process by enabling visually appealing color and image swatches for product variants. It streamlines the shopping experience, especially for stores with diverse product options and variations, ensuring customers can easily find and visualize their desired items.
At a Glance
Essential Trust Badges & Icons
554 reviews
Supra Swatch Colors
10 reviews
Detailed Overview
Essential Trust Badges & Icons
Show features & guarantees with product badge icons, trust badges banners, stickers & product labels
Key Features
- Icon & trust badges banner library: diverse options for features and guarantees
- Banner customization: edit size, font, & color to match brand identity
- Flexible placement: add banners to product pages, or any custom location
- Upload your icons: use unique guarantee icons, banners & payment icons
- Customize trust badges: design product labels, sale badges & discount badges.
Supra Swatch Colors
Highly customizable swatches app that supports product groupings, variant colors & collection pages.
Key Features
- Highly customizable color & image swatches with 20+ unique styles.
- Works both by linking separate products using swatches & variant color options.
- Works on all themes, product & collection pages, with multilingual support.
- Easily manage thousands of swatches and product groups with ease.
- Auto-detect store colors or use product images for a faster set-up.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Essential Trust Badges & Icons5/5 Supra Swatch Colors5/5 | ||
| Reviews | 554 | 10 |
Reviews Essential Trust Badges & Icons554 Supra Swatch Colors10 | ||
| Focus | Trust & Credibility | Product Visualization |
Focus Essential Trust Badges & IconsTrust & Credibility Supra Swatch ColorsProduct Visualization | ||
| Key Feature | Customizable trust badges & banners | Customizable color & image swatches |
Key Feature Essential Trust Badges & IconsCustomizable trust badges & banners Supra Swatch ColorsCustomizable color & image swatches | ||
| Customization | Banner size, font, color; custom icon uploads | 20+ swatch styles; tooltip, label, size |
Customization Essential Trust Badges & IconsBanner size, font, color; custom icon uploads Supra Swatch Colors20+ swatch styles; tooltip, label, size | ||
| Target Merchant | Merchants wanting to showcase guarantees & payment security | Merchants with products having multiple color or image variations |
Target Merchant Essential Trust Badges & IconsMerchants wanting to showcase guarantees & payment security Supra Swatch ColorsMerchants with products having multiple color or image variations | ||
| Main Goal | Boost perceived security and sales | Improve user experience and variant selection |
Main Goal Essential Trust Badges & IconsBoost perceived security and sales Supra Swatch ColorsImprove user experience and variant selection | ||
| Shopify Category | Design elements, Badges and icons | Design elements, Badges and icons |
Shopify Category Essential Trust Badges & IconsDesign elements, Badges and icons Supra Swatch ColorsDesign elements, Badges and icons | ||
Our Verdict
For merchants primarily concerned with building trust, showcasing guarantees, and highlighting secure payment options, Essential Trust Badges & Icons is the more suitable choice. Its strong 5-star rating with a significant number of reviews (554) suggests it effectively delivers on its promise of enhancing credibility. However, for merchants selling products with various color or image variations, Supra Swatch Colors is the clear winner. While it has far fewer reviews (10), its feature set is specifically designed to improve product discovery and streamline the variant selection process, leading to a more satisfying shopping experience. Supra Swatch Color benefits merchants with inventory management that requires product grouping, variant colors and collection pages.
Common Questions
Which app is easier to set up?
Based on the descriptions, Supra Swatch Colors suggests an easier setup with its 'Auto-detect store colors' feature, implying less manual work than potentially required for Essential Trust Badges & Icons icon uploading.
Which app is better for increasing sales?
Both apps aim to increase sales, but through different mechanisms. Essential Trust Badges & Icons focuses on building trust to convert hesitant buyers, while Supra Swatch Colors aims to improve the shopping experience, making it easier for customers to find what they want, which can also lead to higher conversion rates.
Do both apps work on all Shopify themes?
Supra Swatch Colors explicitly states it 'works on all themes', whereas Essential Trust Badges & Icons does not mention theme compatibility. This suggest Supra Swatch Colors has broader compatibility.
Which app offers more design customization options?
Supra Swatch Colors emphasizes 20+ swatch styles. Essential Trust Badges & Icons allows for banner size/color/font customization and custom icon uploads, but doesn't state a number of template options. They have slightly different purposes for customization.
Which app is better for new Shopify stores?
Essential Trust Badges & Icons may be beneficial sooner as a new store will want to build consumer trust as soon as possible. However, if the new Shopify store inventory calls for color and image swatches Supra Swatch Colors is essential.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store