Essential Trust Badges & Icons and Floatify: Social & CTA Buttons both aim to improve the customer experience on Shopify stores, but they approach this goal very differently. Essential Trust Badges focuses on building trust and conveying information through visual cues like badges, banners, and icons related to security, guarantees, and product features. It targets merchants who want to visually reinforce their store's credibility and highlight important product attributes directly on the product page. Floatify, on the other hand, emphasizes improving communication and accessibility through floating call-to-action (CTA) buttons. It provides features like WhatsApp live chat, call buttons, and social media links, aiming to make it easier for customers to contact the store and complete a purchase. It's designed for merchants prioritizing direct customer engagement and streamlined access to support and key functions like 'add to cart'. While both fall under 'Design Elements' and 'Badges and Icons', their core functions and benefits are distinct. The significantly higher number of reviews for Essential Trust Badges & Icons suggests a broader appeal, or perhaps an earlier market entry.
554 reviews
68 reviews
Show features & guarantees with product badge icons, trust badges banners, stickers & product labels
Floating buttons: Phone, Chat, SMS, Whatsapp live chat. 1 click for better experience on your store!
| Rating | 5/5 | 5/5 |
Rating Essential Trust Badges & Icons5/5 Floatify: Social & CTA Buttons5/5 | ||
| Reviews | 554 | 68 |
Reviews Essential Trust Badges & Icons554 Floatify: Social & CTA Buttons68 | ||
| Primary Function | Builds Trust Through Visual Badges | Enhances Communication with Floating CTAs |
Primary Function Essential Trust Badges & IconsBuilds Trust Through Visual Badges Floatify: Social & CTA ButtonsEnhances Communication with Floating CTAs | ||
| Key Feature Focus | Customizable Trust Badges and Banners | WhatsApp Live Chat and Social Buttons |
Key Feature Focus Essential Trust Badges & IconsCustomizable Trust Badges and Banners Floatify: Social & CTA ButtonsWhatsApp Live Chat and Social Buttons | ||
| Target Merchant | Merchants emphasizing product credibility and guarantees | Merchants focused on direct customer engagement and accessibility |
Target Merchant Essential Trust Badges & IconsMerchants emphasizing product credibility and guarantees Floatify: Social & CTA ButtonsMerchants focused on direct customer engagement and accessibility | ||
| Customization Level | High (Icon and banner design) | Medium (Button design and placement) |
Customization Level Essential Trust Badges & IconsHigh (Icon and banner design) Floatify: Social & CTA ButtonsMedium (Button design and placement) | ||
| Ease of Use | Presumed High (explicitly mentions personalization, suggests straightforward implementation) | High (mentions simple installation, no coding, 1 minute to go live) |
Ease of Use Essential Trust Badges & IconsPresumed High (explicitly mentions personalization, suggests straightforward implementation) Floatify: Social & CTA ButtonsHigh (mentions simple installation, no coding, 1 minute to go live) | ||
| Value Proposition | Increased sales through enhanced trust and credibility | Increased sales through improved customer support and accessibility |
Value Proposition Essential Trust Badges & IconsIncreased sales through enhanced trust and credibility Floatify: Social & CTA ButtonsIncreased sales through improved customer support and accessibility | ||
The better choice depends entirely on the merchant's priorities. If the goal is to visually reinforce trust and credibility through badges and banners, Essential Trust Badges & Icons is the clear winner. Its robust customization options allow for tailoring the visual elements to perfectly match the brand. However, if the priority is facilitating direct communication and making it easier for customers to contact the store, Floatify: Social & CTA Buttons is the superior option. Its focus on live chat and readily accessible social buttons can significantly improve customer engagement and reduce barriers to purchase.
For stores that already have strong brand recognition and social proof, Floatify might provide a greater marginal benefit by focusing on immediate customer support. For newer or less well-known stores, Essential Trust Badges can be instrumental in building initial confidence and overcoming purchase hesitation.
Both apps emphasize ease of use, but Floatify explicitly claims a '1 minute to go live' setup, suggesting a slightly simpler initial configuration.
Essential Trust Badges & Icons offers a greater degree of customization regarding the design and look of badges and banners, allowing for custom icon uploads and detailed appearance settings. Floatify focuses more on button types and placement.
Essential Trust Badges & Icons might be more beneficial for new stores as it helps build trust and credibility from the outset by visually assuring customers of guarantees and security.
Yes, the apps address different aspects of customer experience, and they could be used synergistically. Essential Trust Badges can build baseline trust, while Floatify streamlines communication and conversions.
Floatify directly improves customer support through its WhatsApp live chat and other communication buttons. Essential Trust Badges indirectly enhances customer satisfaction by conveying trust signals.
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store