ESC Wishlist + Save for Later vs Swish (formerly Wishlist King)for Shopify (2026)

ESC Wishlist + Save for Later and Swish (formerly Wishlist King) both aim to provide wishlist functionality to Shopify stores, but they differ significantly in their execution and target audience. ESC Wishlist + Save for Later appears to be a basic, lightweight option focusing on simple 'save for later' functionality near the cart and social sharing. It emphasizes ease of use and potentially lower cost, appealing to merchants seeking a quick and straightforward wishlist solution without extensive customization or advanced features. However, its extremely low rating and few reviews are major red flags. Swish (formerly Wishlist King), on the other hand, positions itself as a feature-rich and customizable wishlist solution aimed at brands with ambition. With a high rating and significantly more reviews, it appears to offer a more robust and reliable experience. Its key differentiators include advanced analytics, theme integration, free setup and customization services, and integrations with Klaviyo, GA4, and Meta, targeting merchants who prioritize customer engagement, personalized experiences, and data-driven insights. Given the significant difference in reviews and features, Swish seems to cater to larger, more sophisticated businesses with more complex needs. The ESC Wishlist + Save for Later app is likely meant for smaller Shopify stores that just need basic wishlist functionality. The huge rating disparity and the small number of reviews for the ESC app, however, suggest it may have problems that merchants should be aware of.

ESC Wishlist + Save for Later and Swish (formerly Wishlist King) both aim to provide wishlist functionality to Shopify stores, but they differ significantly in their execution and target audience. ESC Wishlist + Save for Later appears to be a basic, lightweight option focusing on simple 'save for later' functionality near the cart and social sharing. It emphasizes ease of use and potentially lower cost, appealing to merchants seeking a quick and straightforward wishlist solution without extensive customization or advanced features. However, its extremely low rating and few reviews are major red flags. Swish (formerly Wishlist King), on the other hand, positions itself as a feature-rich and customizable wishlist solution aimed at brands with ambition. With a high rating and significantly more reviews, it appears to offer a more robust and reliable experience. Its key differentiators include advanced analytics, theme integration, free setup and customization services, and integrations with Klaviyo, GA4, and Meta, targeting merchants who prioritize customer engagement, personalized experiences, and data-driven insights. Given the significant difference in reviews and features, Swish seems to cater to larger, more sophisticated businesses with more complex needs. The ESC Wishlist + Save for Later app is likely meant for smaller Shopify stores that just need basic wishlist functionality. The huge rating disparity and the small number of reviews for the ESC app, however, suggest it may have problems that merchants should be aware of.