ESC Wishlist + Save for Later and Recurpay: Subscriptions app are both listed under the 'Customer loyalty' category in the Shopify App Store, but they serve fundamentally different purposes. ESC Wishlist + Save for Later aims to improve conversion rates by enabling customers to save products for future purchase, keeping them engaged with the store even if they aren't ready to buy immediately. It emphasizes user customization and social sharing. Its value proposition centers around capturing potential sales that might otherwise be lost due to indecision or timing. However, its very low rating and extremely limited review count raises significant concerns about its reliability and effectiveness. It targets small stores with less technical background looking to encourage further conversions. Recurpay: Subscriptions app focuses on building a stable recurring revenue stream through subscription-based product offerings. It offers robust subscription management features, including customer self-service options (skipping, rescheduling, canceling), flexible payment plans, and developer-friendly APIs. It provides 24/7 human support, addressing a key pain point for merchants managing subscriptions. It provides a high degree of customization in how you design and implement subscription payment models. It appeals to merchants who prioritize predictable income and streamlined subscription processes. The app's high rating and substantial review count suggests it provides a reliable and valuable service.
2 reviews
400 reviews
Encourage more sales by allowing customers to 'save items for later' and share lists with friends.
Subscriptions app to unlock recurring revenue with intuitive customer portal & 24/7 human support.
| Rating | 1/5 | 5/5 |
Rating ESC Wishlist + Save for Later1/5 Recurpay: Subscriptions app5/5 | ||
| Reviews | 2 | 400 |
Reviews ESC Wishlist + Save for Later2 Recurpay: Subscriptions app400 | ||
| Core Function | Wishlist & Save for Later | Subscription Management |
Core Function ESC Wishlist + Save for LaterWishlist & Save for Later Recurpay: Subscriptions appSubscription Management | ||
| Target Merchant | Businesses that have a need for save-for-later style functionalities, or wish to provide social sharing options for their items. No coding experience expected. | Businesses that wish to offer subscription boxes and recurring orders, and require sophisticated subscription management solutions. Coding experience a bonus but not critical. |
Target Merchant ESC Wishlist + Save for LaterBusinesses that have a need for save-for-later style functionalities, or wish to provide social sharing options for their items. No coding experience expected. Recurpay: Subscriptions appBusinesses that wish to offer subscription boxes and recurring orders, and require sophisticated subscription management solutions. Coding experience a bonus but not critical. | ||
| Key Feature Highlight | Save for Later at cart, Social Sharing | 24/7 Human Support, Flexible Subscription Plans |
Key Feature Highlight ESC Wishlist + Save for LaterSave for Later at cart, Social Sharing Recurpay: Subscriptions app24/7 Human Support, Flexible Subscription Plans | ||
| Revenue Model | Increase conversion of existing traffic | Recurring revenue through subscriptions |
Revenue Model ESC Wishlist + Save for LaterIncrease conversion of existing traffic Recurpay: Subscriptions appRecurring revenue through subscriptions | ||
| Ease of Setup | Easy customizable options | Quick and Easy Setup, Full Access to APIs |
Ease of Setup ESC Wishlist + Save for LaterEasy customizable options Recurpay: Subscriptions appQuick and Easy Setup, Full Access to APIs | ||
| Value Proposition | Capture indecisive shoppers and increase brand reach | Predictable revenue, automated subscription management |
Value Proposition ESC Wishlist + Save for LaterCapture indecisive shoppers and increase brand reach Recurpay: Subscriptions appPredictable revenue, automated subscription management | ||
For the vast majority of Shopify merchants in 2026, Recurpay: Subscriptions app is the far superior choice. Its overwhelmingly positive reviews, robust feature set, and focus on generating recurring revenue make it an invaluable asset for any business looking to implement a subscription model. The 24/7 support, is essential for merchants. Given the abysmal rating and minimal reviews of ESC Wishlist + Save for Later, it's difficult to recommend it to any merchant. The risk of instability, poor support, or ineffective functionality is simply too high.
If a merchant is solely focused on providing a basic wishlist feature, the 'ESC Wishlist + Save for Later' app could be considered *only* if no other options exist *and* if they are willing to thoroughly test and monitor its performance while anticipating potential issues. However, the extremely low rating and the availability of other wishlist apps with significantly better reputations make it a very risky choice. It is highly recommended they use an alternate app if this is the case.
Given its low rating and limited reviews, ESC Wishlist + Save for Later is not recommended for new Shopify merchants. The risk of encountering technical issues without adequate support is too high. They should look for an alternative application with more support.
Yes, theoretically you could use both apps simultaneously. ESC Wishlist + Save for Later would handle wishlist/save for later functionality, while Recurpay: Subscriptions app would manage subscriptions. However, this is probably unnecessary and not the best way of improving customer loyalty.
Recurpay: Subscriptions app likely offers more long-term benefits for customer loyalty. Subscription models encourage repeat purchases and build a stronger relationship with customers. ESC Wishlist + Save for Later is primarily focused on short-term conversion boosts.
The description doesn't explicitly mention a free trial, but many subscription apps offer one. Merchants should check the app listing in the Shopify App Store for current trial information or contact the developer directly.
Recurpay: Subscriptions app offers developer-friendly APIs and coding access to subscription widgets, implying some level of technical expertise might be beneficial for advanced customization. However, it advertises an easy set-up that can be completed within minutes. Based on features alone, ESC Wishlist is designed for less technical consumers to use, due to its low degree of functionality.
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