ESC Wishlist + Save for Later vs Loyoly ‑ Loyalty and Referralfor Shopify (2026)
In 2026, comparing ESC Wishlist + Save for Later and Loyoly - Loyalty and Referral reveals stark differences in focus and execution. ESC Wishlist aims to improve conversion by allowing customers to save items in their cart for later purchase, and offers social sharing. This appeals to merchants looking for a simple cart-focused solution. Loyoly, in contrast, is a comprehensive loyalty and referral program designed to boost customer retention through rewards, UGC collection, and increased brand ambassadorship. It provides a wider range of features for creating a more engaging customer experience. Essentially, one app focuses on a singular problem (cart abandonment) and the other on creating a deeper, longer-term relationship with customers.
At a Glance
ESC Wishlist + Save for Later
2 reviews
Loyoly ‑ Loyalty and Referral
102 reviews
Detailed Overview
ESC Wishlist + Save for Later
Encourage more sales by allowing customers to 'save items for later' and share lists with friends.
Key Features
- Unlimited wishlists so customers can categorize products
- Encourage more sales by allowing customers to ‘save items for later’ at cart
- Increase your brand reach with free social sharing
Loyoly ‑ Loyalty and Referral
Boost customer loyalty & retention and collect UGC with a Next Gen rewards and referral program
Key Features
- A fully customizable loyalty program to match your brand identity
- Referral program to reward loyal customers who recommend your brand
- A library of +40 missions to collect UGC and customer reviews on every channel
- Pre-built or customized rewards linked to your Shopify store
- Easy set-up and integration of your rewards program, in just a few clicks
Feature Comparison
| Rating | 1/5 | 5/5 |
Rating ESC Wishlist + Save for Later1/5 Loyoly ‑ Loyalty and Referral5/5 | ||
| Reviews | 2 | 102 |
Reviews ESC Wishlist + Save for Later2 Loyoly ‑ Loyalty and Referral102 | ||
| Focus | Cart Abandonment Recovery | Customer Loyalty & Retention |
Focus ESC Wishlist + Save for LaterCart Abandonment Recovery Loyoly ‑ Loyalty and ReferralCustomer Loyalty & Retention | ||
| Key Features | Wishlists, 'Save for Later' at Cart, Social Sharing | Loyalty Program, Referral Program, UGC Collection (+40 Missions) |
Key Features ESC Wishlist + Save for LaterWishlists, 'Save for Later' at Cart, Social Sharing Loyoly ‑ Loyalty and ReferralLoyalty Program, Referral Program, UGC Collection (+40 Missions) | ||
| Target Merchant | Smaller stores seeking simple cart-related improvements | Larger stores needing a full-fledged loyalty program |
Target Merchant ESC Wishlist + Save for LaterSmaller stores seeking simple cart-related improvements Loyoly ‑ Loyalty and ReferralLarger stores needing a full-fledged loyalty program | ||
| Ease of Use (Implied) | Likely simpler setup due to fewer features | Claims 3-minute setup, but potentially more complex due to breadth of features |
Ease of Use (Implied) ESC Wishlist + Save for LaterLikely simpler setup due to fewer features Loyoly ‑ Loyalty and ReferralClaims 3-minute setup, but potentially more complex due to breadth of features | ||
| Value Proposition | Increase sales by encouraging purchase of saved items | Transform customers into brand ambassadors and boost long-term revenue |
Value Proposition ESC Wishlist + Save for LaterIncrease sales by encouraging purchase of saved items Loyoly ‑ Loyalty and ReferralTransform customers into brand ambassadors and boost long-term revenue | ||
| Customer Support | Not specified, potentially limited | 24/24 Support |
Customer Support ESC Wishlist + Save for LaterNot specified, potentially limited Loyoly ‑ Loyalty and Referral24/24 Support | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
Given the dramatic difference in ratings and reviews, Loyoly appears to be the stronger choice for merchants seeking a robust loyalty and referral program. Its 5/5 rating based on 102 reviews suggests a high level of customer satisfaction and effective features. ESC Wishlist, with a 1/5 rating and only 2 reviews, is a riskier option. While its concept of a 'save for later' feature may be appealing to some, the negative feedback raises concerns about its functionality and reliability. Small stores looking for a *very* basic wishlist feature might consider ESC Wishlist if budget is the primary concern, but Loyoly is the clear winner for merchants prioritizing effectiveness and comprehensive functionality.
Common Questions
Which app is easier to set up?
While Loyoly claims a 3-minute setup, ESC Wishlist's simpler feature set likely translates to an even faster and easier setup, assuming it functions as intended.
Which app focuses more on immediate sales?
ESC Wishlist focuses more on immediate sales by reminding customers of saved items during checkout. Loyoly focuses on long-term engagement and repeat purchases.
Does either app help with customer retention?
Loyoly directly focuses on customer retention through its loyalty and referral programs. ESC Wishlist *indirectly* contributes to retention by making it easier for customers to buy items they previously showed interest in.
Which app is better for collecting customer reviews?
Loyoly is explicitly designed to collect customer reviews via its 40+ missions, making it the better choice for this purpose. ESC Wishlist does not offer any review collection capabilities.
Which app offers more customization options?
Both apps claim customization options. Loyoly offers a fully customizable loyalty program to match brand identity and broad options for rewards. ESC Wishlist offers 'a broad range of options' for customization of the wishlist look. Without further detail the edge probably goes to Loyoly given the increased scope.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store