Equate ‑ Product Compare vs ST: Product & Collection Sortfor Shopify (2026)
Equate ‑ Product Compare and ST: Product & Collection Sort, while both listed under 'Product Display' on Shopify, serve distinct purposes. Equate, with a 4.9/5 rating from 38 reviews, focuses specifically on enabling product comparison features for shoppers. This allows customers to directly compare products side-by-side, aiding in purchase decisions by highlighting feature differences. In contrast, ST: Product & Collection Sort (5/5 from 179 reviews) is a comprehensive collection merchandising tool. It leverages data analytics, order history, and GA4 data to automate collection sorting and management, aiming to increase revenue and reduce manual workload for merchants.
At a Glance
Equate ‑ Product Compare
38 reviews
ST: Product & Collection Sort
179 reviews
Detailed Overview
ST: Product & Collection Sort
Automate merchandising decisions on collection pages to increase revenue and reduce manual work
Key Features
- Pin “Featured” products at the top using a drag-and-drop collection manager
- Sort by Views, Add to cart, Revenue, Inventory, New launch, Variant Availability
- Create New Arrivals, Trending, Size specific, Sale, Metafield based collections
- Use multi-segment sorting to group & sort daily deals, discounted & new products
- Automatically push sold-out items to the bottom or remove them from collections
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Equate ‑ Product Compare4.9/5 ST: Product & Collection Sort5/5 | ||
| Reviews | 38 | 179 |
Reviews Equate ‑ Product Compare38 ST: Product & Collection Sort179 | ||
| Core Function | Product Comparison Feature | Collection Merchandising & Sorting |
Core Function Equate ‑ Product CompareProduct Comparison Feature ST: Product & Collection SortCollection Merchandising & Sorting | ||
| Target Merchant | Merchants wanting to improve customer decision-making by enabling product comparison | Merchants seeking automated collection management based on data analytics, GA4, and order history to boost revenue |
Target Merchant Equate ‑ Product CompareMerchants wanting to improve customer decision-making by enabling product comparison ST: Product & Collection SortMerchants seeking automated collection management based on data analytics, GA4, and order history to boost revenue | ||
| Data Usage | Product data for comparison | GA4 data (Views, Add to Carts, Cart-to-View ratio), Order History, Revenue, Profit, Inventory, Tags, Metafields, Vendor, Product Age |
Data Usage Equate ‑ Product CompareProduct data for comparison ST: Product & Collection SortGA4 data (Views, Add to Carts, Cart-to-View ratio), Order History, Revenue, Profit, Inventory, Tags, Metafields, Vendor, Product Age | ||
| Automation | None Specified | Automated collection sorting, product demotion, sold-out item management, and merchandising strategy implementation |
Automation Equate ‑ Product CompareNone Specified ST: Product & Collection SortAutomated collection sorting, product demotion, sold-out item management, and merchandising strategy implementation | ||
| Ease of Use | Likely straightforward setup focused on comparison functionality | Potentially more complex due to extensive features and data-driven sorting options, but aiming to reduce overall manual work |
Ease of Use Equate ‑ Product CompareLikely straightforward setup focused on comparison functionality ST: Product & Collection SortPotentially more complex due to extensive features and data-driven sorting options, but aiming to reduce overall manual work | ||
| Value Proposition | Empowers customers to make informed purchase decisions through direct product comparison | Increases revenue and reduces manual workload through automated collection management and optimized merchandising strategies |
Value Proposition Equate ‑ Product CompareEmpowers customers to make informed purchase decisions through direct product comparison ST: Product & Collection SortIncreases revenue and reduces manual workload through automated collection management and optimized merchandising strategies | ||
Our Verdict
The choice between Equate and ST: Product & Collection Sort depends entirely on the merchant's needs. If a merchant wants to provide a simple, effective way for customers to compare products directly to increase conversions by helping them make the right choice, Equate ‑ Product Compare is the better option. It focuses solely on this key functionality. However, for merchants seeking a data-driven solution to automate and optimize their collection merchandising, ST: Product & Collection Sort is the superior choice. Its comprehensive features, integration with GA4 data, and focus on increasing revenue make it a powerful tool for stores looking to grow and minimize manual intervention.
Common Questions
What is the main difference between Equate and ST: Product & Collection Sort?
Equate is a product comparison app, allowing customers to directly compare products. ST: Product & Collection Sort is a collection merchandising app that automates collection sorting and management based on data analytics and other criteria.
Which app is better for improving conversion rates?
Both apps can improve conversion rates but in different ways. Equate improves conversion rates by empowering customers to make informed purchase decisions. ST: Product & Collection Sort improves conversion rates by optimizing collection displays, highlighting popular or relevant products, and improving the overall shopping experience.
Does Equate offer automated collection management?
Based on the provided information, Equate does not offer automated collection management. Its core focus is on providing a product comparison feature.
Which app requires more technical expertise to use effectively?
ST: Product & Collection Sort likely requires more technical expertise due to its integration with GA4 data and advanced sorting rules. Understanding data analytics and merchandising strategies is beneficial for maximizing its potential.
Can ST: Product & Collection Sort manage sold-out products?
Yes, ST: Product & Collection Sort can automatically push sold-out items to the bottom of collections or remove them entirely, enhancing the customer experience and focusing attention on available products.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store