EM Form Builder vs Zigpoll Customer Surveysfor Shopify (2026)
EM Form Builder and Zigpoll Customer Surveys, while both operating in the 'Surveys' category on Shopify, cater to distinct needs. EM Form Builder focuses on creating versatile forms like contact forms, order forms, and multi-step forms, emphasizing customization and data collection within the app and via email. Its strength lies in its drag-and-drop interface and conditional logic, making it suitable for merchants needing detailed, custom-built data capture solutions. Its lower rating and fewer reviews compared to Zigpoll, however, indicate a potentially less proven solution or a smaller user base. It targets merchants needing custom forms for various purposes (contact, order, registration etc.) and are looking for a relatively easy to use drag and drop interface. Zigpoll Customer Surveys, on the other hand, specializes in gathering customer feedback through surveys delivered across multiple channels (on-site, email, SMS). It boasts a higher rating and a significantly larger number of reviews, suggesting greater user satisfaction and broader adoption. Zigpoll's key differentiators include its post-purchase survey capabilities, AI analytics for insights, and integrations with Shopify's ecosystem, enabling merchants to optimize marketing and conversion rates. It aims to enable merchants to understand their customers and optimize their businesses around customer feedback. Therefore, Zigpoll is better suited for merchants primarily interested in gathering customer insights to improve their business. Its advanced capabilities, such as AI-powered analytics, make it powerful, but these features might be superfluous to merchants simply needing a contact or basic order form.
At a Glance
EM Form Builder
38 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
EM Form Builder
Create any type of contact form, custom forms or multi step order forms for your store easily.
Key Features
- Create contact us form, questionnaire form, order forms or any form with captcha
- Get all form entries in app dashboard to manage it anytime & get it on email too
- Create form with conditional logic for dynamic forms
- Drag n Drop interface for easy setup, form builder with file upload option
- Create multistep forms with EVM Custom Form Builder + Feedback Form, Order Form
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 4.4/5 | 5/5 |
Rating EM Form Builder4.4/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 38 | 417 |
Reviews EM Form Builder38 Zigpoll Customer Surveys417 | ||
| Primary Focus | Custom Form Creation (Contact, Order, etc.) | Customer Feedback & Surveys (NPS, Post-Purchase) |
Primary Focus EM Form BuilderCustom Form Creation (Contact, Order, etc.) Zigpoll Customer SurveysCustomer Feedback & Surveys (NPS, Post-Purchase) | ||
| Key Feature - Form Logic | Conditional Logic | AI Analytics of Survey Responses |
Key Feature - Form Logic EM Form BuilderConditional Logic Zigpoll Customer SurveysAI Analytics of Survey Responses | ||
| Ease of Use | Drag & Drop Interface | No-Code Setup |
Ease of Use EM Form BuilderDrag & Drop Interface Zigpoll Customer SurveysNo-Code Setup | ||
| Value Proposition | Versatile form creation for data collection and management | Actionable customer insights through surveys and analytics |
Value Proposition EM Form BuilderVersatile form creation for data collection and management Zigpoll Customer SurveysActionable customer insights through surveys and analytics | ||
| Target Merchant Type | Merchants needing versatile custom forms for various data capture purposes. | Merchants focused on gathering customer feedback to optimize their business. |
Target Merchant Type EM Form BuilderMerchants needing versatile custom forms for various data capture purposes. Zigpoll Customer SurveysMerchants focused on gathering customer feedback to optimize their business. | ||
| Integration | Email Integration | Shopify Order Status/Thank You Page Checkout Extensions, Integrations with marketing stacks |
Integration EM Form BuilderEmail Integration Zigpoll Customer SurveysShopify Order Status/Thank You Page Checkout Extensions, Integrations with marketing stacks | ||
Our Verdict
For merchants prioritizing highly customized forms for data collection (e.g., complex order forms, detailed registration forms), EM Form Builder's drag-and-drop interface and conditional logic offer significant advantages, especially if budget is a primary concern. However, the lower rating and smaller user base should be considered.
If the primary goal is to proactively gather and analyze customer feedback to optimize marketing efforts, improve conversion rates, and inform business decisions, Zigpoll Customer Surveys is the stronger choice. Its higher rating, extensive reviews, and advanced features like AI analytics and integrations provide a more robust solution, albeit potentially at a higher cost or with a steeper learning curve for merchants only seeking basic form creation.
Common Questions
Which app is easier to set up for a simple contact form?
EM Form Builder's drag-and-drop interface likely makes it faster to create a basic contact form. Zigpoll may require additional setup to create a contact form, as it's more focused on surveys, not direct forms.
Which app provides better insights from the collected data?
Zigpoll's AI analytics provide significantly better insights, turning survey responses into actionable data for marketing optimization and business decisions. EM Form Builder focuses on data collection and dashboard management but lacks AI-driven analysis.
Which app is better for creating complex, multi-step forms?
EM Form Builder is better suited for complex, multi-step forms due to its drag-and-drop interface and conditional logic. Zigpoll is not designed for creating complex forms.
Which app offers better post-purchase survey capabilities?
Zigpoll specializes in advanced post-purchase surveys, offering features like abandoned checkout campaigns and integration with Shopify's Order Status and Thank You pages. EM Form Builder does not emphasize post-purchase surveys.
Which app integrates better with a wider marketing ecosystem?
Zigpoll integrates seamlessly with your marketing stack, while EM Form Builder has less specified integration features. This helps create a more holistic view of your customers and their interactions with your store.
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