EG Auto Add to Cart Free Gift vs Wiz: Checkout upsell & contentfor Shopify (2026)
EG Auto Add to Cart Free Gift and Wiz: Checkout upsell & content are both Shopify apps designed to enhance sales through free gifts and upsells, particularly within the checkout process. However, they cater to different needs and offer distinct feature sets. EG Auto Add to Cart Free Gift focuses heavily on automated free gift and BOGO offers triggered by cart contents or value, emphasizing ease of use and targeted, scheduled promotions. Wiz: Checkout upsell & content takes a broader approach, aiming to optimize the entire checkout experience with upsells, volume discounts, A/B testing, post-purchase flows, and customization options. This difference impacts their target audiences, with EG appealing to merchants seeking straightforward free gift automation and Wiz attracting those wanting comprehensive checkout optimization and A/B testing capabilities.
At a Glance
EG Auto Add to Cart Free Gift
762 reviews
Wiz: Checkout upsell & content
41 reviews
Detailed Overview
EG Auto Add to Cart Free Gift
EasyGift: Free gift with purchase app for auto add to cart automatic gift, BOGO & Buy X Get Y offer
Key Features
- Auto add to cart products when cart has certain products or is over a cart total
- Schedule rules for BOGO, Buy X Get Y offers to run them over a certain period
- Run targeted rules to give free gifts add on or free products to customers
- Add free gift with purchase trigged based on specific products or collections
- Add to cart upsells for easy gift
Wiz: Checkout upsell & content
Turn Checkout into a Revenue Engine with Upsells, Volume Discounts, A/B Tests & Post-Purchase Flows
Key Features
- AOV Boosters: Add upsells, discounts, subscriptions, and free gifts at checkout
- Built-in A/B Testing: Run A/B tests on every block to see what actually converts
- Post Purchase Upsells: Show post-purchase offers that feel personal, not pushy
- Customize Checkout: Add Reviews, trust badges, available discounts and more
- Free Gift: Add free gift when discount code is applied, and add gift messaging
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating EG Auto Add to Cart Free Gift5/5 Wiz: Checkout upsell & content4.8/5 | ||
| Reviews | 762 | 41 |
Reviews EG Auto Add to Cart Free Gift762 Wiz: Checkout upsell & content41 | ||
| Primary Focus | Automated Free Gifts & BOGO | Checkout Optimization & A/B Testing |
Primary Focus EG Auto Add to Cart Free GiftAutomated Free Gifts & BOGO Wiz: Checkout upsell & contentCheckout Optimization & A/B Testing | ||
| Checkout Customization | Limited | Extensive: Trust badges, shipping info, free shipping bar |
Checkout Customization EG Auto Add to Cart Free GiftLimited Wiz: Checkout upsell & contentExtensive: Trust badges, shipping info, free shipping bar | ||
| Post-Purchase Upsells | Not Included | Personalized 1-click upsells & thank you page offers |
Post-Purchase Upsells EG Auto Add to Cart Free GiftNot Included Wiz: Checkout upsell & contentPersonalized 1-click upsells & thank you page offers | ||
| Ease of Use | Super simple UI, easy rule creation | Not mentioned, assumed more complex due to broader feature set |
Ease of Use EG Auto Add to Cart Free GiftSuper simple UI, easy rule creation Wiz: Checkout upsell & contentNot mentioned, assumed more complex due to broader feature set | ||
| A/B Testing | Not Included | Built-in for every block |
A/B Testing EG Auto Add to Cart Free GiftNot Included Wiz: Checkout upsell & contentBuilt-in for every block | ||
| Target Merchant | Merchants wanting simple free gift automation | Merchants wanting comprehensive checkout optimization and A/B testing |
Target Merchant EG Auto Add to Cart Free GiftMerchants wanting simple free gift automation Wiz: Checkout upsell & contentMerchants wanting comprehensive checkout optimization and A/B testing | ||
Our Verdict
EG Auto Add to Cart Free Gift is best suited for merchants who want a straightforward solution for automatically adding free gifts or running BOGO offers. Its strength lies in its ease of use and targeted promotions based on cart contents or value. This makes it ideal for smaller businesses or those new to upsell strategies. Wiz: Checkout upsell & content is a better choice for merchants looking for a comprehensive checkout optimization platform. Its A/B testing capabilities, extensive checkout customization options, and post-purchase upsell features make it a powerful tool for businesses seeking to maximize revenue through a data-driven approach.
Common Questions
Which app is easier to use for setting up basic free gift offers?
EG Auto Add to Cart Free Gift is described as having a 'super simple UI' and making rule creation 'as easy as meditation for a monk,' suggesting it's significantly easier for basic free gift setup.
Which app offers A/B testing capabilities?
Wiz: Checkout upsell & content has built-in A/B testing for every block, allowing merchants to experiment and optimize their checkout flow. EG Auto Add to Cart Free Gift does not offer this feature.
Which app supports post-purchase upsells?
Wiz: Checkout upsell & content supports personalized 1-click upsells and thank you page offers after purchase, while EG Auto Add to Cart Free Gift does not.
Which app provides more control over the appearance of the checkout page?
Wiz: Checkout upsell & content offers extensive checkout customization options, including adding reviews, trust badges, and shipping information. EG Auto Add to Cart Free Gift offers limited checkout customization.
If I just want a simple free gift app, which one is better?
EG Auto Add to Cart Free Gift is the better choice. It is designed specifically for that and described as very easy to use. Wiz offers many features beyond just free gifts which means that if that's all you need, it will be more complex to set up.
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