EG Auto Add to Cart Free Gift vs UpsellPlus Checkout Upsellfor Shopify (2026)
EG Auto Add to Cart Free Gift and UpsellPlus Checkout Upsell both aim to increase sales for Shopify merchants, but they approach the problem from different angles and target distinct needs. EG Auto Add to Cart focuses on automatic gift-giving and BOGO/Buy X Get Y promotions, triggered primarily by cart contents and value. It excels at incentivizing purchases by directly adding free items based on pre-defined rules and scheduling offers. The app seems positioned for merchants prioritizing simplicity and automated promotional offers. UpsellPlus Checkout Upsell, on the other hand, offers a broader suite of upsell tools centered around the checkout experience and beyond. Its strength lies in customizing various stages of the customer journey – checkout page (Shopify Plus exclusive), thank you page, and post-purchase – with tailored upsell and cross-sell offers. This makes it a more robust solution for merchants seeking deep customization and control over the upsell funnel, especially those on Shopify Plus who can leverage checkout modifications. The A/B testing and real-time analytics highlight a focus on optimization and data-driven decision-making.
At a Glance
EG Auto Add to Cart Free Gift
762 reviews
UpsellPlus Checkout Upsell
103 reviews
Detailed Overview
EG Auto Add to Cart Free Gift
EasyGift: Free gift with purchase app for auto add to cart automatic gift, BOGO & Buy X Get Y offer
Key Features
- Auto add to cart products when cart has certain products or is over a cart total
- Schedule rules for BOGO, Buy X Get Y offers to run them over a certain period
- Run targeted rules to give free gifts add on or free products to customers
- Add free gift with purchase trigged based on specific products or collections
- Add to cart upsells for easy gift
UpsellPlus Checkout Upsell
Boost your AOV with checkout upsells, product & post purchase offers & thank you page editing
Key Features
- Modify checkout page with upsells, shipping bar & more (Shopify Plus Exclusive)
- Customize thank you page with reviews, upselling and cross-selling, & more
- Create post purchase one-click upsell & downsell offers (single & multi-product)
- Add checkout extensions to show reviews, banners, custom payment and delivery
- Upsell on the product page, cart page, cart drawer, checkout and post-purchase!
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating EG Auto Add to Cart Free Gift5/5 UpsellPlus Checkout Upsell5/5 | ||
| Reviews | 762 | 103 |
Reviews EG Auto Add to Cart Free Gift762 UpsellPlus Checkout Upsell103 | ||
| Primary Focus | Auto Add Free Gifts & BOGO | Checkout & Post-Purchase Upsells |
Primary Focus EG Auto Add to Cart Free GiftAuto Add Free Gifts & BOGO UpsellPlus Checkout UpsellCheckout & Post-Purchase Upsells | ||
| Checkout Customization | No | Yes (Shopify Plus Only) |
Checkout Customization EG Auto Add to Cart Free GiftNo UpsellPlus Checkout UpsellYes (Shopify Plus Only) | ||
| Key Feature 1 | Scheduled Promotion Rules | Post-Purchase One-Click Upsells |
Key Feature 1 EG Auto Add to Cart Free GiftScheduled Promotion Rules UpsellPlus Checkout UpsellPost-Purchase One-Click Upsells | ||
| Key Feature 2 | Cart-Based Triggers | Thank You Page Customization |
Key Feature 2 EG Auto Add to Cart Free GiftCart-Based Triggers UpsellPlus Checkout UpsellThank You Page Customization | ||
| Target Merchant | Smaller merchants seeking simple, automated promotions | Larger merchants (especially Shopify Plus) focused on advanced upsell strategies |
Target Merchant EG Auto Add to Cart Free GiftSmaller merchants seeking simple, automated promotions UpsellPlus Checkout UpsellLarger merchants (especially Shopify Plus) focused on advanced upsell strategies | ||
| Ease of Use (Implied) | Likely Easier (Simple UI mentioned) | Likely More Complex (Broader Feature Set) |
Ease of Use (Implied) EG Auto Add to Cart Free GiftLikely Easier (Simple UI mentioned) UpsellPlus Checkout UpsellLikely More Complex (Broader Feature Set) | ||
| Value Proposition | Increase AOV through free gifts and easy BOGO offers | Increase AOV through strategically placed upsells across the customer journey |
Value Proposition EG Auto Add to Cart Free GiftIncrease AOV through free gifts and easy BOGO offers UpsellPlus Checkout UpsellIncrease AOV through strategically placed upsells across the customer journey | ||
Our Verdict
For smaller Shopify stores seeking a straightforward solution to incentivize purchases with free gifts and automated BOGO deals, EG Auto Add to Cart Free Gift is the clear choice. Its simple UI and focus on cart-based triggers make it easy to implement and manage. However, merchants looking for more advanced customization options, particularly those on Shopify Plus who can leverage checkout modifications, will find UpsellPlus Checkout Upsell to be the more powerful and versatile solution. The ability to customize the entire post-purchase experience and A/B test upsell offers provides a greater opportunity to optimize AOV.
Common Questions
Which app is easier to use?
Based on the descriptions, EG Auto Add to Cart Free Gift likely offers a simpler user interface, making it easier to set up basic free gift and BOGO promotions. UpsellPlus Checkout Upsell's wider feature set suggests a steeper learning curve but more customization options.
Does either app require coding?
Neither app description explicitly mentions required coding. However, UpsellPlus Checkout Upsell states 'No developer required', implying that all customization can be done through the app's interface. EG Auto Add to Cart Free Gift doesn't address this specifically, but its focus on simplicity suggests a code-free experience as well.
Which app is best for Shopify Plus merchants?
UpsellPlus Checkout Upsell is the better choice for Shopify Plus merchants due to its Shopify Plus-exclusive feature of modifying the checkout page with upsells and other elements.
Which app focuses more on the post-purchase experience?
UpsellPlus Checkout Upsell is heavily focused on optimizing the post-purchase experience, offering tools to customize the thank you page and implement one-click upsells and downsells.
Which app is better for running scheduled promotions?
EG Auto Add to Cart Free Gift explicitly highlights its ability to schedule rules for BOGO and Buy X Get Y offers, making it the better choice for running time-sensitive promotions.
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