EB | Easy Bundle Builder vs Moon Bundle & Upsellfor Shopify (2026)
EB | Easy Bundle Builder and Moon Bundle & Upsell are both strong Shopify apps designed to increase Average Order Value (AOV) through product bundling. EB focuses specifically on creating a highly customizable and gamified bundle building experience, emphasizing visual appeal and flexibility with layouts, gifting options, and developer-friendly customization. It positions itself as an "All-In-One" bundle solution and targets merchants who prioritize a visually engaging, highly customizable bundle creation process and seek features like tiered discounts and advanced inventory management. Moon Bundle & Upsell, in contrast, takes a more holistic approach to the sales funnel, extending beyond simple bundling to include cart drawers and post-purchase upsells. It's geared towards merchants looking for a comprehensive solution that optimizes multiple stages of the customer journey, not just the initial product selection. While it offers a variety of bundle types, the emphasis is on conversion rate optimization and creating a streamlined path to purchase. Moon Bundle leans into extra features such as smart bundles and auto-applied bundles.
At a Glance
EB | Easy Bundle Builder
424 reviews
Moon Bundle & Upsell
129 reviews
Detailed Overview
EB | Easy Bundle Builder
All-In-One Bundles: Bundle Builder, Box Builder, Build A Box, Gift Box Builder, Mix and Match Bundle
Key Features
- Bundle Builder: Gamified & fully customizable layouts for unique bundle designs
- Show bundles on dedicated pages or product pages with several template options
- Gifting bundle builder: Add personal touch with greeting cards & gift boxes
- Multiple discount rules: Tiered discounts, fixed price bundles, free gifts, etc.
- Developer friendly with open SDK's for custom bundle builder designs
Moon Bundle & Upsell
Boost your AOV with a complete conversion funnel: Bundles, Cart Drawer, and Post-Purchase Upsells.
Key Features
- Add bundles, quantity breaks, progressive gifts, subscriptions, upsells, add ons
- Add an optimized cart drawer to increase your AOV and conversions
- Add post-purchase upsells and increase your AOV even further
- Add upsells and trust elements on the Thank You page
- Advanced: multilingual, gifts, variants, out of stock, discount combinations.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating EB | Easy Bundle Builder4.9/5 Moon Bundle & Upsell5/5 | ||
| Reviews | 424 | 129 |
Reviews EB | Easy Bundle Builder424 Moon Bundle & Upsell129 | ||
| Focus | Highly Customizable Bundle Builder | Complete Conversion Funnel (Bundles, Cart, Upsells) |
Focus EB | Easy Bundle BuilderHighly Customizable Bundle Builder Moon Bundle & UpsellComplete Conversion Funnel (Bundles, Cart, Upsells) | ||
| Customization | Gamified Layouts, Gift Options, Developer Friendly SDK | Theme-Wide Compatibility, Multilingual Support, Smart Bundles |
Customization EB | Easy Bundle BuilderGamified Layouts, Gift Options, Developer Friendly SDK Moon Bundle & UpsellTheme-Wide Compatibility, Multilingual Support, Smart Bundles | ||
| Bundle Types | Fixed-price, Discounted, Subscription, Tiered Discounts, Mix-and-Match | Multi-product, Mix-and-match, Volume Discount, BOGO, Progressive Gift, Quantity Break |
Bundle Types EB | Easy Bundle BuilderFixed-price, Discounted, Subscription, Tiered Discounts, Mix-and-Match Moon Bundle & UpsellMulti-product, Mix-and-match, Volume Discount, BOGO, Progressive Gift, Quantity Break | ||
| AOV Boosting Features | Free Gifts, Bundle Subscriptions | Cart Drawer, Post-Purchase Upsells, Thank You Page Upsells |
AOV Boosting Features EB | Easy Bundle BuilderFree Gifts, Bundle Subscriptions Moon Bundle & UpsellCart Drawer, Post-Purchase Upsells, Thank You Page Upsells | ||
| Ease of Use | Easy to Launch, Flexible Layouts | Auto-Applied Bundles, Smart Bundles |
Ease of Use EB | Easy Bundle BuilderEasy to Launch, Flexible Layouts Moon Bundle & UpsellAuto-Applied Bundles, Smart Bundles | ||
| Target Merchant | Merchants prioritizing bundle customization and visual appeal. | Merchants focused on optimizing the entire sales funnel for conversions. |
Target Merchant EB | Easy Bundle BuilderMerchants prioritizing bundle customization and visual appeal. Moon Bundle & UpsellMerchants focused on optimizing the entire sales funnel for conversions. | ||
Our Verdict
For merchants prioritizing a visually appealing and highly customizable bundle building experience with advanced features like tiered discounts and robust inventory syncing, EB | Easy Bundle Builder is the better choice. Its developer-friendly SDK offers unique design possibilities. If the goal is to optimize the entire sales funnel, from product selection to post-purchase, with features like cart drawers, post-purchase upsells, and smart bundles, Moon Bundle & Upsell provides a more comprehensive solution. A merchant with a higher budget to acquire users in 2026 may choose Moon Bundle for its complete funnel and auto bundle feature to increase AOV per customer, rather than spend on marketing to get customers into a bundle builder.
Common Questions
Which app is better for creating visually appealing bundles?
EB | Easy Bundle Builder is designed with gamified layouts and extensive customization options, making it the better choice for visually appealing bundles.
Which app offers more features for post-purchase optimization?
Moon Bundle & Upsell excels in post-purchase optimization, offering one-click post-purchase offers and thank-you page upsells.
Which app is more suitable for subscription bundles?
EB | Easy Bundle Builder explicitly mentions support for bundle subscriptions, integrated with other apps.
Which app is easier to integrate with existing Shopify themes?
Moon Bundle & Upsell is marketed with 'Theme-wide compatibility', making it easier to integrate with themes.
Does either app have inventory management features?
EB | Easy Bundle Builder mentions 'Instantly sync inventory & 3PLs', indicating a focus on inventory management integration.
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