EasyFlow Product Options vs Kiwi Size Chart & Recommenderfor Shopify (2026)
EasyFlow Product Options and Kiwi Size Chart & Recommender, while sharing the 'Custom products' and 'Product variants' categories on Shopify, serve fundamentally different purposes. EasyFlow focuses on providing merchants with the tools to offer a wide array of product customization options, enabling customers to personalize products through text input, image swatches, file uploads, and more. Its strength lies in creating complex product configurations and dynamic pricing based on chosen options. The target audience is merchants selling customizable goods like personalized apparel, custom-built furniture, or configurable electronics. Kiwi, on the other hand, addresses the sizing challenges inherent in apparel, accessories, and other products where fit is crucial. Its core value proposition is reducing returns by providing customers with size charts, guides, and AI-powered fit recommendations. The key differentiator is that EasyFlow enhances the product options available to customers, driving increased average order value through customization. Kiwi solves a very specific problem of returns due to incorrect sizing, especially vital for merchants in apparel, footwear, and related industries. While both apps aim to improve the customer experience and increase sales, they do so through completely different avenues: one through personalization and the other through accurate sizing information. The 'Custom products' and 'Product variants' categories reflect only that both are used within product listings, but their features are not directly comparable.
At a Glance
EasyFlow Product Options
313 reviews
Kiwi Size Chart & Recommender
843 reviews
Detailed Overview
EasyFlow Product Options
Create unlimited product options, product variants, and variant options with easy product customizer
Key Features
- Unlimited number of variants options, product options & product personalizer
- Text input, Image swatches, Dropdown, Checkboxes, File Upload & more options
- Conditional logic: Show/hide options by selection. Works with Shopify Variants.
- Smart price addons with multi-currency to upsell and increase order value
- Bulk edit/apply: Copy & add existing options to customize products & save time
Kiwi Size Chart & Recommender
Reduce returns & increase sales with clean size charts, guides & personalized size recommender
Key Features
- Import size charts from images, webpage, or CSV. Or, build your own
- Size recommender for clothes or for products where you can't predict body size
- Add multiple size tables, images, videos, tabs, and more to your size charts
- Create a product or collection-based size guides that auto-apply to new products
- Input sizing in any unit and the app will automatically do unit conversions
Feature Comparison
| Rating | 5/5 | 4.7/5 |
Rating EasyFlow Product Options5/5 Kiwi Size Chart & Recommender4.7/5 | ||
| Reviews | 313 | 843 |
Reviews EasyFlow Product Options313 Kiwi Size Chart & Recommender843 | ||
| Core Function | Product Customization and Option Management | Size Chart and Fit Recommendation |
Core Function EasyFlow Product OptionsProduct Customization and Option Management Kiwi Size Chart & RecommenderSize Chart and Fit Recommendation | ||
| Key Features | Unlimited Options, Conditional Logic, Bulk Editing | AI Recommender, Size Chart Import, Unit Conversions |
Key Features EasyFlow Product OptionsUnlimited Options, Conditional Logic, Bulk Editing Kiwi Size Chart & RecommenderAI Recommender, Size Chart Import, Unit Conversions | ||
| Target Merchant | Customizable Products | Apparel, Footwear, and Fit-Sensitive Products |
Target Merchant EasyFlow Product OptionsCustomizable Products Kiwi Size Chart & RecommenderApparel, Footwear, and Fit-Sensitive Products | ||
| Value Proposition | Increase Order Value through Customization | Reduce Returns by Improving Sizing Accuracy |
Value Proposition EasyFlow Product OptionsIncrease Order Value through Customization Kiwi Size Chart & RecommenderReduce Returns by Improving Sizing Accuracy | ||
| Variant Focus | Manages variant *options* (colors, sizes, engravings) | Uses product variants in a sizing matrix or recommendation engine |
Variant Focus EasyFlow Product OptionsManages variant *options* (colors, sizes, engravings) Kiwi Size Chart & RecommenderUses product variants in a sizing matrix or recommendation engine | ||
| Storefront impact | Heavily modifies the product page. | Adds size charts, recommendations, or sizing tools to the product page. |
Storefront impact EasyFlow Product OptionsHeavily modifies the product page. Kiwi Size Chart & RecommenderAdds size charts, recommendations, or sizing tools to the product page. | ||
Our Verdict
The choice between EasyFlow Product Options and Kiwi Size Chart & Recommender depends heavily on the products being sold. If a merchant offers customizable items and wants to allow customers to personalize their purchases with different options and configurations, EasyFlow Product Options is the clear choice. This app empowers customers to create bespoke items and can significantly increase the average order value.
However, if the merchant's primary concern is high return rates due to sizing issues, particularly in apparel or footwear, Kiwi Size Chart & Recommender is the superior solution. Its focus on providing accurate sizing information and fit recommendations can drastically reduce returns and improve customer satisfaction. Merchants in these sectors will likely find Kiwi's functionality more relevant and impactful to their bottom line.
Common Questions
Can EasyFlow Product Options help reduce returns?
Potentially, if incorrect selections of customizable options are a cause of returns. Ensuring clear and accurate options can lead to better customer choices.
Can Kiwi Size Chart & Recommender increase average order value?
Indirectly, by improving customer confidence in their purchase and reducing the hesitation caused by sizing concerns. This can lead to customers buying more items.
Are both apps compatible with Shopify Variants?
EasyFlow Product Options *works with* Shopify Variants, implying it expands upon the native variant system. Kiwi Size Chart & Recommender *uses* variants within its sizing matrix, but doesn't inherently alter the variant system itself.
Which app is easier to set up?
Kiwi Size Chart & Recommender is likely easier to set up for simple size charts, while EasyFlow Product Options will require more configuration due to its complexity and vast array of customization features.
Do both apps offer customer support?
The provided descriptions do not explicitly mention customer support for either app, so we can't determine support availability.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store