Easy Wholesale Lock for B2B vs SureBright Product Protectionfor Shopify (2026)
Easy Wholesale Lock for B2B and SureBright Product Protection, while both residing in the 'Customer Loyalty' category on Shopify, cater to vastly different merchant needs. Easy Wholesale Lock focuses on access management and content restriction, enabling B2B scenarios by controlling who sees what content (prices, products, pages) based on customer status (e.g., order history, subscription). Its strength lies in its flexible access rules, granting merchants granular control over their store content for specific customer segments. SureBright Product Protection, in contrast, focuses on enhancing customer loyalty and increasing revenue by offering extended warranties and shipping insurance. It empowers merchants to protect customer purchases against damage and loss, fostering trust and generating a revenue share. SureBright's value proposition centers on providing a seamless customer experience by handling claims and financial risks associated with product protection, while Easy Wholesale Lock focuses on controlling access and content display based on customer criteria.
At a Glance
Easy Wholesale Lock for B2B
199 reviews
SureBright Product Protection
38 reviews
Detailed Overview
Easy Wholesale Lock for B2B
Access management tool for your store: restrict access to any page, hide price, wholesale page locks
Key Features
- Limit access to any type of content: Pages, Products, Collections, Blogs, Cart
- Grant access to any group of customers by the number of orders, money spent
- Add more precise access rules with any combination of customer information
- Specify the products you would like to lock or exclude instead using tags
- Hide your prices from general public with "Login to see price" feature
SureBright Product Protection
Protect customers’ purchases in transit and use, earn their loyalty, & profit through revenue share!
Key Features
- Instantly boost profits with extended warranty and shipping insurance upsells
- Exhaustive and customizable coverage on 50+ product categories
- Customize every detail to match your brand's look and feel
- Easy setup, no time commitment, real-time and transparent revenue tracking
- 24x7 support and online claim filing in under 5-minutes
Feature Comparison
| Rating | 4.2/5 | 5/5 |
Rating Easy Wholesale Lock for B2B4.2/5 SureBright Product Protection5/5 | ||
| Reviews | 199 | 38 |
Reviews Easy Wholesale Lock for B2B199 SureBright Product Protection38 | ||
| Focus | Access Control & Content Restriction (B2B) | Product Protection & Revenue Generation |
Focus Easy Wholesale Lock for B2BAccess Control & Content Restriction (B2B) SureBright Product ProtectionProduct Protection & Revenue Generation | ||
| Key Feature 1 | Limit access to pages, products, collections, cart | Extended warranty & shipping insurance upsells |
Key Feature 1 Easy Wholesale Lock for B2BLimit access to pages, products, collections, cart SureBright Product ProtectionExtended warranty & shipping insurance upsells | ||
| Key Feature 2 | Hide prices from general public | Customizable coverage on 50+ product categories |
Key Feature 2 Easy Wholesale Lock for B2BHide prices from general public SureBright Product ProtectionCustomizable coverage on 50+ product categories | ||
| Target Merchant | Merchants with B2B or wholesale operations requiring access management | Merchants selling products prone to damage or loss, aiming to increase revenue and customer trust |
Target Merchant Easy Wholesale Lock for B2BMerchants with B2B or wholesale operations requiring access management SureBright Product ProtectionMerchants selling products prone to damage or loss, aiming to increase revenue and customer trust | ||
| Ease of Use | Requires careful configuration of access rules | Easy setup, minimal time commitment |
Ease of Use Easy Wholesale Lock for B2BRequires careful configuration of access rules SureBright Product ProtectionEasy setup, minimal time commitment | ||
| Value Proposition | Control access, hide sensitive information, and cater to specific customer segments | Protect customer purchases, generate revenue, and build brand loyalty |
Value Proposition Easy Wholesale Lock for B2BControl access, hide sensitive information, and cater to specific customer segments SureBright Product ProtectionProtect customer purchases, generate revenue, and build brand loyalty | ||
Our Verdict
For merchants primarily focused on B2B operations, wholesale management, or creating exclusive content for specific customer groups, Easy Wholesale Lock for B2B is the clear choice. Its features cater directly to access control, price hiding, and customized content delivery. However, for merchants seeking to increase revenue, offer peace of mind to their customers with product protection, and delegate the associated risk and support, SureBright Product Protection is the better option. Its focus on warranties and insurance provides a valuable service to customers and generates additional income for the merchant.
While SureBright has a slightly higher rating, the low review count suggests it may be newer or more niche. Easy Wholesale Lock's lower rating but much higher review count indicates a more established user base, despite potential complexities in configuration given the nature of its features. Both apps offer different routes to 'Customer Loyalty'.
Common Questions
Which app is better for hiding prices from the general public?
Easy Wholesale Lock for B2B offers a dedicated "Login to see price" feature, making it the preferred app for hiding prices from non-logged-in users. SureBright Product Protection doesn't offer this functionality.
Which app provides extended warranty options?
SureBright Product Protection focuses on extended warranties and shipping insurance. Easy Wholesale Lock for B2B does not offer these features.
Which app is easier to set up?
Based on the descriptions, SureBright Product Protection boasts 'easy setup, no time commitment,' suggesting a simpler initial configuration compared to Easy Wholesale Lock for B2B, which requires detailed access rule configurations.
If I want to offer product protection while also having a members-only section of my store, do I need both apps?
Yes, these apps serve distinct purposes. Easy Wholesale Lock manages access control, and SureBright manages product protection and revenue sharing. You could use both to achieve those functionalities.
Which app is more suitable for a new Shopify store with limited B2B sales?
SureBright Product Protection may be more beneficial initially for a new store, as it focuses on generating revenue and building customer trust by offering product protection. Easy Wholesale Lock for B2B is better suited once B2B sales become significant and access control is necessary.
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