Easy Upsell & Cross Sell+ vs Mikawaya Subscriptionfor Shopify (2026)
Easy Upsell & Cross Sell+ and Mikawaya Subscription both aim to increase sales for Shopify merchants, but they achieve this through different means and target different audiences. Easy Upsell & Cross Sell+ focuses on leveraging AI-powered product recommendations and upsells to increase the average order value, positioning itself as a simple, automated solution. Mikawaya Subscription, on the other hand, is a Japanese-developed app focused on subscription management and related marketing functionalities. The core difference lies in their primary function: Easy Upsell & Cross Sell+ is for boosting individual transaction value, while Mikawaya Subscription is for building recurring revenue through subscriptions. Mikawaya also offers robust customer support, including initial setup and migration assistance, specializing in the nuances of the Japanese subscription e-commerce market. Easy Upsell & Cross Sell+ emphasizes ease of use through AI-driven automation, requiring no technical knowledge from the user.
At a Glance
Easy Upsell & Cross Sell+
7 reviews
Mikawaya Subscription
62 reviews
Detailed Overview
Easy Upsell & Cross Sell+
Upsell, cross sell, and use product recommendations to increase your sales.
Key Features
- Increase average order value and make more sales with easy to setup upsells.
- Convert and retain more customers through automatic product recommendations.
- Upsell additional products based on your customer's purchase and behavior.
- Use the power of artificial intelligence exclusively created for Shopify.
- Showcase additional products and make more sales during Shopify POS sales.
Mikawaya Subscription
売上向上の為のマーケティング機能に特化した日本製サブスクアプリ！CVR改善、LTV向上における機能とサポートが充実
Key Features
- 「Shopifyでの定期便運営」に精通したECのプロによるサポートが受けられます。 初期設定サポートや他サブスクアプリからの移行のサポートいたします。
- 回数割引設定、BOX機能、CRM連携、LTV分析など、Mikawaya独自の機能が沢山。詳しくはお問い合わせください。
- フォーム一体型、アンケートLP機能など新規集客にも有効な機能も用意しております。
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Easy Upsell & Cross Sell+5/5 Mikawaya Subscription5/5 | ||
| Reviews | 7 | 62 |
Reviews Easy Upsell & Cross Sell+7 Mikawaya Subscription62 | ||
| Primary Function | Upselling and Cross-selling | Subscription Management |
Primary Function Easy Upsell & Cross Sell+Upselling and Cross-selling Mikawaya SubscriptionSubscription Management | ||
| Target Audience | Merchants seeking simple upsell automation | Merchants focusing on subscription-based businesses, especially in the Japanese market |
Target Audience Easy Upsell & Cross Sell+Merchants seeking simple upsell automation Mikawaya SubscriptionMerchants focusing on subscription-based businesses, especially in the Japanese market | ||
| Ease of Use | AI-driven, no configuration required | Easy initial setup with 5 steps, but more features require configuration |
Ease of Use Easy Upsell & Cross Sell+AI-driven, no configuration required Mikawaya SubscriptionEasy initial setup with 5 steps, but more features require configuration | ||
| Value Proposition | Increase average order value through AI-powered recommendations | Build recurring revenue and improve customer lifetime value with subscription features and support |
Value Proposition Easy Upsell & Cross Sell+Increase average order value through AI-powered recommendations Mikawaya SubscriptionBuild recurring revenue and improve customer lifetime value with subscription features and support | ||
| Support | Not explicitly mentioned, assumed standard support | Extensive support, including initial setup, migration, and expert advice |
Support Easy Upsell & Cross Sell+Not explicitly mentioned, assumed standard support Mikawaya SubscriptionExtensive support, including initial setup, migration, and expert advice | ||
| Key Feature | AI-powered product recommendations | Subscription management features, including discount settings, BOX functionality, and CRM integration |
Key Feature Easy Upsell & Cross Sell+AI-powered product recommendations Mikawaya SubscriptionSubscription management features, including discount settings, BOX functionality, and CRM integration | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants looking for a straightforward, automated solution to boost their average order value through upsells and cross-sells, Easy Upsell & Cross Sell+ appears to be a solid choice. Its AI-driven approach promises ease of use and requires no technical expertise. However, with significantly fewer reviews, its long-term performance and reliability are less certain.
Mikawaya Subscription is the clear choice for merchants who prioritize building a subscription-based business model, particularly if they are operating in or targeting the Japanese market. The app's comprehensive subscription management features and dedicated support make it a more robust option for managing recurring revenue and improving customer lifetime value. The higher number of reviews also lends more confidence in its performance and stability.
Common Questions
Which app is easier to set up?
Easy Upsell & Cross Sell+ claims to require no configuration due to its AI-driven approach, while Mikawaya Subscription boasts a 5-step initial setup. While both are presented as easy, Easy Upsell & Cross Sell+ seems easier initially due to complete automation.
Which app is better for increasing average order value?
Easy Upsell & Cross Sell+ is specifically designed to increase average order value through upsells and cross-sells. While Mikawaya Subscription can indirectly impact AOV, its primary focus is on building recurring revenue.
Which app is better for building a long-term subscription business?
Mikawaya Subscription is the clear winner for building a long-term subscription business, offering comprehensive subscription management features and expert support.
Does either app integrate with POS?
Easy Upsell & Cross Sell+ states that it showcases additional products and makes more sales during Shopify POS sales. Mikawaya Subscription does not mention POS integration in its description.
Which app offers better customer support?
Mikawaya Subscription explicitly emphasizes its extensive customer support, including initial setup, migration, and expert advice. Easy Upsell & Cross Sell+ doesn't explicitly mention the level of support offered.
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