Easy Subscriptions vs MyBulk ‑ Bulk Discount Creatorfor Shopify (2026)
Easy Subscriptions and MyBulk ‑ Bulk Discount Creator, while both falling under the 'Discounts' category in the Shopify app store, cater to vastly different needs. Easy Subscriptions is designed for merchants aiming to build a recurring revenue stream through subscription-based products. It emphasizes features like flexible bundles, automated workflows, cancellation recovery, and customer self-management to enhance customer lifetime value and reduce churn. It is positioned as a comprehensive subscription management solution with a focus on automation and customer retention. MyBulk, on the other hand, is a tool for quickly generating and managing large quantities of unique discount codes, primarily for marketing campaigns, loyalty programs, and affiliate partnerships. It's aimed at driving short-term sales and customer acquisition through promotional offers.
At a Glance
Easy Subscriptions
198 reviews
MyBulk ‑ Bulk Discount Creator
145 reviews
Detailed Overview
Easy Subscriptions
Turn Subscriptions into a Reliable Growth Engine for Your Store
Key Features
- Automation & Workflows – Run your subscription operations smoothly with minimal manual effort
- Flexible Bundles & Build-a-Box – Create personalized subscription experiences that increase order value
- Cancellation Recovery Flows – Intervene at the right moment to retain customers and reduce churn
MyBulk ‑ Bulk Discount Creator
Create, organize, and export unique discount codes for social campaigns, loyalty programs, and more
Key Features
- Customize your promo codes - give your codes more appeal and create unique codes
- Run loyalty programs - give your most loyal customers unique discount code
- Gain new customers - generate 1000s of discounts for your partners & affiliates
- Export to CSV - export the codes to CSV file (Excel, GDocs...) for external use
Feature Comparison
| Rating | 5/5 | 4.5/5 |
Rating Easy Subscriptions5/5 MyBulk ‑ Bulk Discount Creator4.5/5 | ||
| Reviews | 198 | 145 |
Reviews Easy Subscriptions198 MyBulk ‑ Bulk Discount Creator145 | ||
| Primary Goal | Recurring Revenue & Customer Retention | Customer Acquisition & Promotional Campaigns |
Primary Goal Easy SubscriptionsRecurring Revenue & Customer Retention MyBulk ‑ Bulk Discount CreatorCustomer Acquisition & Promotional Campaigns | ||
| Target Merchant | Businesses selling subscription-based products or services | Businesses seeking to run large-scale discount campaigns |
Target Merchant Easy SubscriptionsBusinesses selling subscription-based products or services MyBulk ‑ Bulk Discount CreatorBusinesses seeking to run large-scale discount campaigns | ||
| Key Feature Focus | Subscription Management & Automation | Bulk Discount Code Generation & Export |
Key Feature Focus Easy SubscriptionsSubscription Management & Automation MyBulk ‑ Bulk Discount CreatorBulk Discount Code Generation & Export | ||
| Customer Control | Offers self-service subscription management for customers | Customer receives and applies pre-generated discount codes |
Customer Control Easy SubscriptionsOffers self-service subscription management for customers MyBulk ‑ Bulk Discount CreatorCustomer receives and applies pre-generated discount codes | ||
| Complexity | Higher complexity, requiring setup of subscription plans and workflows | Simpler setup, focused on discount code generation |
Complexity Easy SubscriptionsHigher complexity, requiring setup of subscription plans and workflows MyBulk ‑ Bulk Discount CreatorSimpler setup, focused on discount code generation | ||
| Revenue Model | Supports recurring revenue models | Drives one-time purchases with discounts |
Revenue Model Easy SubscriptionsSupports recurring revenue models MyBulk ‑ Bulk Discount CreatorDrives one-time purchases with discounts | ||
Our Verdict
The choice between Easy Subscriptions and MyBulk ‑ Bulk Discount Creator depends entirely on the merchant's business model and objectives. If a merchant sells products or services suitable for subscriptions and wants to build a reliable, recurring revenue stream while focusing on customer retention, Easy Subscriptions is the clear choice. Conversely, if a merchant primarily relies on one-time purchases and seeks to boost sales through promotional campaigns, loyalty programs, or affiliate partnerships requiring mass-generated discount codes, then MyBulk is the more suitable option. There is little overlap in their functionality.
Common Questions
Does Easy Subscriptions offer bulk discount code generation like MyBulk?
No, Easy Subscriptions focuses on subscription management, not one-time bulk discount code creation. Its discount functionality is tied to subscription plans.
Can MyBulk manage recurring payments or subscription plans?
No, MyBulk is solely focused on creating and exporting discount codes for one-time purchases. It does not handle any aspect of subscription management or recurring billing.
Is Easy Subscriptions suitable for a merchant selling a single product?
Easy Subscriptions could be used if the product is suitable for subscription (e.g., consumables). However, its broader feature set might be overkill compared to a simpler subscription app.
Does the higher rating of Easy Subscriptions mean it's universally better?
Not necessarily. The higher rating simply indicates greater satisfaction among its target users, which are merchants running subscription businesses. MyBulk may be highly rated by merchants who value its simple discount generation capabilities.
Can I use both apps together on my Shopify store?
Yes, you can use both apps together. You could use MyBulk to generate initial promotional discounts to attract customers and then use Easy Subscriptions to convert those customers into subscribers.
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