Easy Short Link vs MP ‑ Website Speedyfor Shopify (2026)
Easy Short Link and MP ‑ Website Speedy both aim to improve a Shopify merchant's business, but they tackle entirely different problems. Easy Short Link focuses on attribution and tracking the performance of short links across various marketing channels, helping merchants understand where their sales are coming from. It's designed for businesses actively engaged in marketing campaigns, influencer collaborations, and social media promotion. MP ‑ Website Speedy, on the other hand, concentrates on website performance optimization, aiming to improve loading speed and overall user experience. The primary difference lies in their core functionality: one tracks links for sales attribution, while the other optimizes website speed for SEO and conversions. Easy Short Link targets merchants who need detailed insights into their marketing ROI, while MP ‑ Website Speedy appeals to businesses seeking to enhance their website's performance and improve key metrics like bounce rate and SEO ranking. Despite both falling under the "Site optimization - Other" category on Shopify, their practical applications are vastly distinct.
At a Glance
Easy Short Link
1 reviews
MP ‑ Website Speedy
9 reviews
Detailed Overview
Easy Short Link
Turn Every Link Into Trackable Sales with Easy Short Link
Key Features
- Smart Short Links That Actually Track Sales
- Revenue & Orders Per Link Tracking
- Conversion Rate Per Short Link
MP ‑ Website Speedy
Boost loading speed For Mobile & Desktop | Faster sites = Better SEO & Ads ROI | Improve Engagement
Key Features
- Improve page speed for Mobile & Desktop, even on slower network & older devices
- Reduce CPA, Improve ROAS & ROI on ads, Boost Ad Budget Efficiency & Conversions
- Reduce bounce rate, Improve User Experience , SEO ranking, and Engagement
- Real time before and after performance comparisons with google PageSpeed insight
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Easy Short Link5/5 MP ‑ Website Speedy5/5 | ||
| Reviews | 1 | 9 |
Reviews Easy Short Link1 MP ‑ Website Speedy9 | ||
| Core Functionality | Short Link Tracking & Sales Attribution | Website Speed Optimization |
Core Functionality Easy Short LinkShort Link Tracking & Sales Attribution MP ‑ Website SpeedyWebsite Speed Optimization | ||
| Target Merchant | Businesses with active marketing campaigns (ads, influencers, social media) | Businesses experiencing slow website loading times and poor SEO |
Target Merchant Easy Short LinkBusinesses with active marketing campaigns (ads, influencers, social media) MP ‑ Website SpeedyBusinesses experiencing slow website loading times and poor SEO | ||
| Key Benefit | Understanding marketing ROI and identifying profitable channels | Improved user experience, SEO ranking, and ad performance |
Key Benefit Easy Short LinkUnderstanding marketing ROI and identifying profitable channels MP ‑ Website SpeedyImproved user experience, SEO ranking, and ad performance | ||
| Ease of Use (Inferred) | Likely easier initial setup due to simpler functionality | May require some technical understanding or support to configure properly |
Ease of Use (Inferred) Easy Short LinkLikely easier initial setup due to simpler functionality MP ‑ Website SpeedyMay require some technical understanding or support to configure properly | ||
| Value Proposition | Stop guessing where sales come from - know exactly which links make you money | Faster sites = Better SEO & Ads ROI | Improve Engagement |
Value Proposition Easy Short LinkStop guessing where sales come from - know exactly which links make you money MP ‑ Website SpeedyFaster sites = Better SEO & Ads ROI | Improve Engagement | ||
| Focus | External Marketing Performance | Internal Website Performance |
Focus Easy Short LinkExternal Marketing Performance MP ‑ Website SpeedyInternal Website Performance | ||
Our Verdict
For merchants struggling to understand the effectiveness of their marketing campaigns and pinpoint which links are driving revenue, Easy Short Link is the more suitable option. Its focus on tracking and attribution provides valuable insights for optimizing marketing spend. However, if a merchant's primary concern is slow website loading times, poor SEO performance, and a high bounce rate, MP ‑ Website Speedy is the better choice. Improving website speed is crucial for user experience and can significantly impact conversion rates.
Ultimately, the best app depends on the specific challenges a merchant faces. A merchant could benefit from using both apps in conjunction: Easy Short Link to drive traffic and track marketing performance, and MP ‑ Website Speedy to ensure that the website provides a fast and seamless experience for visitors, maximizing conversion opportunities.
Common Questions
Which app is easier to set up and use?
Easy Short Link is likely easier to set up due to its simpler core function of shortening links and tracking clicks. MP ‑ Website Speedy may require more technical expertise to configure and optimize website settings.
Which app is better for improving SEO?
MP ‑ Website Speedy is specifically designed to improve SEO by optimizing website speed and Core Web Vitals. Easy Short Link has no direct impact on SEO.
Can I use both apps together?
Yes, you can use both apps together. Easy Short Link can help drive traffic to your store from various marketing channels, while MP ‑ Website Speedy ensures your website loads quickly and provides a good user experience, increasing the likelihood of conversions.
Which app is more important for a new Shopify store?
For a new store, website speed (MP ‑ Website Speedy) is arguably more crucial initially. A slow website can deter potential customers before they even explore your products. Once you start active marketing, Easy Short Link becomes valuable for tracking ROI.
Which app is better for social media marketing?
Easy Short Link is specifically designed for social media marketing and influencer campaigns. It allows you to track the performance of links shared on social media platforms and measure the revenue generated from those links. MP ‑ Website Speedy can indirectly improve social media performance by providing a better user experience for visitors who click on your links.
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