Easy Short Link vs FavSEO ‑ SEO & Page Speedfor Shopify (2026)
Easy Short Link and FavSEO ‑ SEO & Page Speed both aim to improve Shopify stores, but target vastly different aspects of the business. Easy Short Link focuses on attribution and tracking the effectiveness of individual marketing links, promising insight into revenue generated from channels like social media and influencer marketing. It offers tools to create smart short links and track revenue, orders, and conversion rates per link. FavSEO, on the other hand, is an SEO and page speed optimization tool. It empowers merchants to edit title tags and meta descriptions, perform SEO audits, and submit sitemaps to Google. It also helps identify keyword opportunities and track keyword rankings. While both apps fall under the broader "Site optimization - Other" category on Shopify, their approaches are fundamentally distinct. Easy Short Link is geared towards marketers seeking to understand the ROI of their campaigns, whereas FavSEO targets store owners aiming to improve organic search visibility and overall site performance. The significantly higher number of reviews for FavSEO suggests it's a more established and widely used app, potentially indicating greater trust and a longer track record within the Shopify ecosystem. Both apps claim 5-star ratings, but the sample size is crucial to consider when making a judgment.
At a Glance
Easy Short Link
1 reviews
FavSEO ‑ SEO & Page Speed
14 reviews
Detailed Overview
Easy Short Link
Turn Every Link Into Trackable Sales with Easy Short Link
Key Features
- Smart Short Links That Actually Track Sales
- Revenue & Orders Per Link Tracking
- Conversion Rate Per Short Link
FavSEO ‑ SEO & Page Speed
Simple But Powerful SEO App for Your Ecommerce Store!
Key Features
- Title/Meta Description Editor
- SEO Audit
- Bulk Editor
- Rank Tracker & Keywords Finder
- Sitemap Submitter
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Easy Short Link5/5 FavSEO ‑ SEO & Page Speed5/5 | ||
| Reviews | 1 | 14 |
Reviews Easy Short Link1 FavSEO ‑ SEO & Page Speed14 | ||
| Primary Focus | Link Tracking & Attribution | SEO & Page Speed |
Primary Focus Easy Short LinkLink Tracking & Attribution FavSEO ‑ SEO & Page SpeedSEO & Page Speed | ||
| Key Features | Smart Short Links, Revenue/Order Tracking, Conversion Rate Tracking | Title/Meta Editor, SEO Audit, Rank Tracker, Sitemap Submitter |
Key Features Easy Short LinkSmart Short Links, Revenue/Order Tracking, Conversion Rate Tracking FavSEO ‑ SEO & Page SpeedTitle/Meta Editor, SEO Audit, Rank Tracker, Sitemap Submitter | ||
| Target Merchant | Marketers, Influencer Marketing Focused Businesses | Merchants focused on Organic Traffic and Site Performance |
Target Merchant Easy Short LinkMarketers, Influencer Marketing Focused Businesses FavSEO ‑ SEO & Page SpeedMerchants focused on Organic Traffic and Site Performance | ||
| Value Proposition | Understand where your sales come from | Improve search engine visibility and user experience |
Value Proposition Easy Short LinkUnderstand where your sales come from FavSEO ‑ SEO & Page SpeedImprove search engine visibility and user experience | ||
| Ease of Use (Implied) | Potentially simpler setup due to focused features. | Might require more SEO knowledge to use effectively. |
Ease of Use (Implied) Easy Short LinkPotentially simpler setup due to focused features. FavSEO ‑ SEO & Page SpeedMight require more SEO knowledge to use effectively. | ||
Our Verdict
Choosing between Easy Short Link and FavSEO depends heavily on the merchant's priorities. If the main goal is to understand the performance of marketing links, particularly from social media and influencer campaigns, Easy Short Link is the better choice. It provides the necessary tracking and attribution tools to make data-driven decisions about marketing spend. However, merchants looking to improve their store's overall organic search visibility and page speed should opt for FavSEO. It offers comprehensive SEO tools to optimize on-page elements, identify keyword opportunities, and monitor performance.
Given the significantly higher number of reviews, FavSEO appears to be a more established and widely used app, giving some reassurance around its stability and functionality. While Easy Short Link may be a good option for specific marketing attribution needs, the lower number of reviews introduces some risk, which should be carefully considered by merchants who prefer proven solutions.
Common Questions
Which app is better for improving my Google search ranking?
FavSEO is designed specifically to improve your Google search ranking through keyword research, on-page optimization, and sitemap submission.
Can Easy Short Link help me track sales from Instagram?
Yes, Easy Short Link helps track sales from links shared on Instagram and other platforms, providing revenue and order data per link.
Does FavSEO offer any features beyond SEO?
Yes, FavSEO also includes page speed analysis and optimization tools to improve your store's performance.
Is Easy Short Link easy to set up for someone with no technical background?
The description suggests it's relatively straightforward, focusing on simplicity, although only one review makes it harder to assess for sure. It implies a more focused feature set leading to a more streamlined setup.
How do the ratings of these apps compare, considering the number of reviews?
Both apps have a perfect 5/5 rating. However, FavSEO's rating is based on 14 reviews, making it statistically more reliable than Easy Short Link's single review. The higher review count for FavSEO provides greater confidence in its functionality and user satisfaction.
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