easy Google Customer Reviews vs LoudHippo Post Purchase Surveyfor Shopify (2026)
Easy Google Customer Reviews and LoudHippo Post Purchase Survey both aim to improve Shopify merchants' understanding of their customers, but they approach this goal from vastly different angles. Easy Google Customer Reviews focuses on leveraging the Google brand and verified customer reviews to build trust and improve conversion rates. It streamlines the integration of Google Customer Reviews, emphasizing ease of use and requiring no coding. The target audience is merchants seeking to enhance their credibility through Google and collect product/store reviews on that platform. LoudHippo Post Purchase Survey, on the other hand, centers around marketing attribution and understanding where orders originate. It allows merchants to survey customers on the order status page about how they heard about the store, providing insights that are often missed by pixel-based tracking. Its value proposition lies in helping merchants optimize marketing spend by identifying the most effective channels, particularly those that are difficult to track, such as social media and influencer marketing. While both apps gather customer data, Easy Google Customer Reviews is for establishing trust and gaining Google prominence, and LoudHippo is about attribution and marketing investment decisions.
At a Glance
easy Google Customer Reviews
18 reviews
LoudHippo Post Purchase Survey
5 reviews
Detailed Overview
easy Google Customer Reviews
Adds Google Customer Reviews and Top Quality Store on Google widget to your store. No code required.
Key Features
- Google reviews help shoppers easily identify your site with the Google brand
- No coding required, setup google customer reviews within just a few clicks
- Collect google customer reviews via app block compatible post-purchase pages
LoudHippo Post Purchase Survey
Add a 'How did you hear about us?' survey to your order status page for better attribution analytics
Key Features
- Start with our pre-built attribution survey or add your own questions like NPS
- Compatible with Shopify's Order Status & Thank You Page Checkout Extensions
- View results against order value to uncover the most valuable channels
- Use your data anywhere, incl. Shopify Flows, Klaviyo, Google Analytics & Sheets
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating easy Google Customer Reviews5/5 LoudHippo Post Purchase Survey5/5 | ||
| Reviews | 18 | 5 |
Reviews easy Google Customer Reviews18 LoudHippo Post Purchase Survey5 | ||
| Focus | Google Customer Reviews Integration & Trust Building | Marketing Attribution & Channel Optimization |
Focus easy Google Customer ReviewsGoogle Customer Reviews Integration & Trust Building LoudHippo Post Purchase SurveyMarketing Attribution & Channel Optimization | ||
| Data Collected | Product & Store Reviews (Google Platform) | How Customers Heard About the Store, NPS, Custom Questions |
Data Collected easy Google Customer ReviewsProduct & Store Reviews (Google Platform) LoudHippo Post Purchase SurveyHow Customers Heard About the Store, NPS, Custom Questions | ||
| Target Merchant | Merchants Seeking Google Visibility and Enhanced Trust | Merchants Focused on Marketing ROI and Channel Optimization |
Target Merchant easy Google Customer ReviewsMerchants Seeking Google Visibility and Enhanced Trust LoudHippo Post Purchase SurveyMerchants Focused on Marketing ROI and Channel Optimization | ||
| Ease of Use | No-Code Setup | Shopify Checkout Extension Integration |
Ease of Use easy Google Customer ReviewsNo-Code Setup LoudHippo Post Purchase SurveyShopify Checkout Extension Integration | ||
| Value Proposition | Increase Trust & Conversions with Google Reviews | Optimize Marketing Spend with Accurate Attribution Data |
Value Proposition easy Google Customer ReviewsIncrease Trust & Conversions with Google Reviews LoudHippo Post Purchase SurveyOptimize Marketing Spend with Accurate Attribution Data | ||
| Key Integration | Google Merchant Center | Shopify Flows, Klaviyo, Google Analytics & Sheets |
Key Integration easy Google Customer ReviewsGoogle Merchant Center LoudHippo Post Purchase SurveyShopify Flows, Klaviyo, Google Analytics & Sheets | ||
Our Verdict
If a merchant's primary goal is to boost trust and visibility through Google, then Easy Google Customer Reviews is the clear choice. Its no-code setup and focus on integrating with the Google Customer Reviews program make it a straightforward solution for leveraging the Google brand to increase conversions.
However, if a merchant is struggling with marketing attribution and wants to gain a clearer understanding of where their orders are coming from, particularly from hard-to-track channels, LoudHippo Post Purchase Survey is the superior option. Its flexible survey options and integrations with marketing tools like Klaviyo and Google Analytics provide valuable insights for optimizing marketing spend. Merchants heavily reliant on social media or influencer marketing will find LoudHippo particularly beneficial.
Common Questions
What is the primary difference in the data these apps collect?
Easy Google Customer Reviews focuses on collecting product and store reviews that are displayed on Google. LoudHippo Post Purchase Survey focuses on gathering information about how customers discovered the store, along with potential NPS data and answers to custom questions.
Which app is easier to set up for a non-technical user?
Easy Google Customer Reviews advertises a 'no-code' setup, implying it's slightly easier for non-technical users to implement than LoudHippo. However, both apps likely offer relatively straightforward installation procedures via the Shopify app store.
Which app is better for improving SEO?
Easy Google Customer Reviews, by integrating Google Customer Reviews, indirectly helps SEO by potentially improving click-through rates and conversions due to increased trust signals displayed in Google search results. LoudHippo does not directly affect SEO.
If I'm only concerned with understanding my return on ad spend (ROAS), which app is better?
LoudHippo Post Purchase Survey is explicitly designed to help understand marketing attribution and identify valuable channels, thereby assisting merchants in understanding and improving ROAS. Easy Google Customer Reviews does not directly address ROAS.
Can both apps be used together effectively?
Yes, they can coexist. Easy Google Customer Reviews focuses on building trust and generating Google reviews, while LoudHippo focuses on marketing attribution. A merchant could use Easy Google Customer Reviews to improve conversion rates and LoudHippo to optimize their marketing spend. There's no overlap in core functionality.
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