easy Google Customer Reviews vs Fairing Post Purchase Surveysfor Shopify (2026)
Easy Google Customer Reviews and Fairing Post Purchase Surveys are both Shopify apps designed to enhance the customer experience, but they cater to different needs and approaches. Easy Google Customer Reviews focuses specifically on integrating Google Customer Reviews into a Shopify store, simplifying the process of collecting and displaying these reviews to build trust and credibility. Fairing Post Purchase Surveys, on the other hand, offers a broader solution for collecting post-purchase survey data to understand customer behavior, track attribution, improve marketing strategies, and boost revenue. Fairing is for merchants wanting more data than just google reviews.
At a Glance
easy Google Customer Reviews
18 reviews
Fairing Post Purchase Surveys
188 reviews
Detailed Overview
easy Google Customer Reviews
Adds Google Customer Reviews and Top Quality Store on Google widget to your store. No code required.
Key Features
- Google reviews help shoppers easily identify your site with the Google brand
- No coding required, setup google customer reviews within just a few clicks
- Collect google customer reviews via app block compatible post-purchase pages
Fairing Post Purchase Surveys
Post-purchase surveys that boost revenue—track attribution, LTV, NPS, and more.
Key Features
- LTV Analytics! Compare survey responses to customer LTV insights
- Shopify Plus Certified post-purchase surveys (PPS) for attribution, NPS, etc
- Seamless Integrations: Klaviyo, Google Sheets, Elevar, Shopify Flow, & 22 more!
- Smart Targeting: new v returning, product purchased, geography. Translations
- AI attribution insights! Your own personalized insights, delivered weekly.
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating easy Google Customer Reviews5/5 Fairing Post Purchase Surveys4.9/5 | ||
| Reviews | 18 | 188 |
Reviews easy Google Customer Reviews18 Fairing Post Purchase Surveys188 | ||
| Focus | Google Customer Reviews Integration | Post-Purchase Surveys & Analytics |
Focus easy Google Customer ReviewsGoogle Customer Reviews Integration Fairing Post Purchase SurveysPost-Purchase Surveys & Analytics | ||
| Key Benefit | Enhanced Trust with Google Reviews | Actionable Customer Insights & Revenue Boost |
Key Benefit easy Google Customer ReviewsEnhanced Trust with Google Reviews Fairing Post Purchase SurveysActionable Customer Insights & Revenue Boost | ||
| Target Merchant | Merchants seeking simple Google Review setup | Merchants needing data-driven insights and marketing optimization |
Target Merchant easy Google Customer ReviewsMerchants seeking simple Google Review setup Fairing Post Purchase SurveysMerchants needing data-driven insights and marketing optimization | ||
| Integration | Google Merchant Center | Klaviyo, Google Sheets, Shopify Flow & 22 more! |
Integration easy Google Customer ReviewsGoogle Merchant Center Fairing Post Purchase SurveysKlaviyo, Google Sheets, Shopify Flow & 22 more! | ||
| Ease of Use | Very easy; no code required | Likely more complex setup due to broader feature set |
Ease of Use easy Google Customer ReviewsVery easy; no code required Fairing Post Purchase SurveysLikely more complex setup due to broader feature set | ||
| Value Proposition | Improve conversion rates with verified reviews | Optimize marketing spend and improve customer lifetime value |
Value Proposition easy Google Customer ReviewsImprove conversion rates with verified reviews Fairing Post Purchase SurveysOptimize marketing spend and improve customer lifetime value | ||
Our Verdict
For Shopify merchants primarily concerned with quickly and easily integrating Google Customer Reviews to leverage the Google brand for increased trust and conversion rates, easy Google Customer Reviews is the clear choice. It offers a straightforward setup process without requiring any coding knowledge. However, if a merchant is looking for a comprehensive solution to collect and analyze post-purchase survey data to gain deeper insights into customer behavior, optimize marketing attribution, and ultimately boost revenue, Fairing Post Purchase Surveys is the more suitable option. While it may require a slightly more involved setup, the breadth of features and integrations it offers provides a richer understanding of the customer journey.
Common Questions
What is the primary difference between these apps?
Easy Google Customer Reviews focuses solely on integrating Google Customer Reviews, while Fairing Post Purchase Surveys offers a broader post-purchase survey platform for data-driven insights.
Which app is easier to set up?
Easy Google Customer Reviews is likely easier to set up, as it explicitly states 'no code required' and a setup within minutes.
Which app offers better integrations?
Fairing Post Purchase Surveys boasts extensive integrations with Klaviyo, Google Sheets, Shopify Flow, and many more, providing a more connected ecosystem.
Which app is better for understanding customer attribution?
Fairing Post Purchase Surveys excels at attribution tracking by allowing merchants to survey customers post-purchase about how they heard about the store.
Which app helps build social proof?
Easy Google Customer Reviews directly builds social proof by showcasing verified Google Customer Reviews on your store.
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