easy Google Customer Reviews vs ECF: Contact Form Builderfor Shopify (2026)
easy Google Customer Reviews and ECF: Contact Form Builder, while both categorized under 'Surveys' on Shopify, serve distinctly different purposes. easy Google Customer Reviews focuses solely on integrating Google's Customer Reviews program into a Shopify store. Its primary strength lies in its ease of use, promising a code-free setup for collecting verified customer reviews and displaying the 'Top Quality Store on Google' widget. The app targets merchants seeking to leverage Google's trust signals to enhance credibility and improve conversion rates through social proof. It's a simple, focused tool for a specific objective. ECF: Contact Form Builder, on the other hand, is a versatile form creation tool. It allows merchants to build custom forms for various purposes, including contact forms, testimonial requests, and conditional-based forms. Its strength lies in its flexibility, offering drag-and-drop functionality, conditional logic, file uploads, and integrations with services like Mailchimp and Klaviyo. ECF: Contact Form Builder aims at merchants needing customized data collection and communication tools, going beyond just collecting Google reviews. The app offers extensive form customization and integration capabilities making it useful for marketing and sales efforts.
At a Glance
easy Google Customer Reviews
18 reviews
ECF: Contact Form Builder
45 reviews
Detailed Overview
easy Google Customer Reviews
Adds Google Customer Reviews and Top Quality Store on Google widget to your store. No code required.
Key Features
- Google reviews help shoppers easily identify your site with the Google brand
- No coding required, setup google customer reviews within just a few clicks
- Collect google customer reviews via app block compatible post-purchase pages
ECF: Contact Form Builder
Create attractive form using form builder with conditional based form, Customer based form, etc...
Key Features
- Short Code/Plain HTML based custom forms like Contact, Testimonial, Conditional.
- Drag & Drop Fields, File Upload, Conditional Fields & Emails. Auto Response
- Google reCAPTCHA Mailchimp, Klaviyo form integration with form.
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating easy Google Customer Reviews5/5 ECF: Contact Form Builder4.9/5 | ||
| Reviews | 18 | 45 |
Reviews easy Google Customer Reviews18 ECF: Contact Form Builder45 | ||
| Primary Function | Google Customer Reviews Integration | Custom Form Builder |
Primary Function easy Google Customer ReviewsGoogle Customer Reviews Integration ECF: Contact Form BuilderCustom Form Builder | ||
| Coding Required | No | Short Code/Plain HTML option |
Coding Required easy Google Customer ReviewsNo ECF: Contact Form BuilderShort Code/Plain HTML option | ||
| Target Merchant | Merchants prioritizing social proof and Google integration | Merchants needing custom data collection and marketing integrations |
Target Merchant easy Google Customer ReviewsMerchants prioritizing social proof and Google integration ECF: Contact Form BuilderMerchants needing custom data collection and marketing integrations | ||
| Ease of Use | Very easy, quick setup | Easy to use with drag & drop, but requires more configuration |
Ease of Use easy Google Customer ReviewsVery easy, quick setup ECF: Contact Form BuilderEasy to use with drag & drop, but requires more configuration | ||
| Key Feature | Google Customer Reviews widget | Drag & Drop Fields, Conditional Logic, Integrations |
Key Feature easy Google Customer ReviewsGoogle Customer Reviews widget ECF: Contact Form BuilderDrag & Drop Fields, Conditional Logic, Integrations | ||
| Value Proposition | Build trust with Google reviews | Capture data and automate communication with custom forms |
Value Proposition easy Google Customer ReviewsBuild trust with Google reviews ECF: Contact Form BuilderCapture data and automate communication with custom forms | ||
Our Verdict
For merchants primarily interested in quickly and easily implementing Google Customer Reviews to build trust and improve conversion rates, easy Google Customer Reviews is the clear choice. Its code-free setup and specific focus make it ideal for stores wanting a straightforward integration with Google's review system.
However, if a merchant needs a flexible tool for creating custom forms to collect various types of data, integrate with marketing platforms, and manage communication flows, ECF: Contact Form Builder is the better option. Its drag-and-drop interface, conditional logic, and integration capabilities provide the power to create tailored forms for diverse business needs.
Common Questions
Which app is easier to set up?
easy Google Customer Reviews is significantly easier to set up, requiring just your Google Merchant Center ID and no coding knowledge.
Can I use these apps together?
Yes, both apps can be used together. easy Google Customer Reviews focuses on Google reviews, while ECF: Contact Form Builder handles custom form creation for different purposes.
Which app offers more customization?
ECF: Contact Form Builder offers considerably more customization options, allowing you to design forms with drag-and-drop fields, conditional logic, and tailored email responses.
Does easy Google Customer Reviews collect more information?
No, easy Google Customer Reviews only sends survey requests through Google's system. ECF: Contact Form Builder allows collecting user-defined data via custom forms.
Which app is better for lead generation?
ECF: Contact Form Builder is better suited for lead generation due to its ability to create custom forms for capturing contact information and integrating with marketing automation tools.
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