Easify Custom Product Options and Variant Option Product Options both aim to help Shopify merchants overcome limitations in the platform's native product variant options. Easify positions itself as a comprehensive solution for making product options sell, emphasizing a user-friendly experience and advanced features like a live preview personalizer. It appeals to merchants who want to elevate their product customization and offer a visually engaging experience. Variant Option focuses specifically on the limitation of the 3 product options and 100 variant limit. It highlights its capacity for unlimited options and complex conditional logic, targeting merchants with large and complex product catalogs where the standard Shopify limitations are a significant hindrance to their growth.
1,478 reviews
584 reviews
Custom Product Options and Customizer, Variants with Text, File Upload, Product Personalizer, Addons
Overcome the 3 product options 100 variant limit with unlimited product options & variant add ons.
| Rating | 4.9/5 | 4.6/5 |
Rating Easify Custom Product Options4.9/5 Variant Option Product Options4.6/5 | ||
| Reviews | 1478 | 584 |
Reviews Easify Custom Product Options1478 Variant Option Product Options584 | ||
| Live Preview Personalizer | Yes | Yes (Product Personalizer) |
Live Preview Personalizer Easify Custom Product OptionsYes Variant Option Product OptionsYes (Product Personalizer) | ||
| Focus | Comprehensive Customization & User Experience | Unlimited Product Options & Conditional Logic |
Focus Easify Custom Product OptionsComprehensive Customization & User Experience Variant Option Product OptionsUnlimited Product Options & Conditional Logic | ||
| Price Add-ons | Yes | Yes |
Price Add-ons Easify Custom Product OptionsYes Variant Option Product OptionsYes | ||
| File Upload | Yes | Yes |
File Upload Easify Custom Product OptionsYes Variant Option Product OptionsYes | ||
| Target Merchant | Merchants needing visual customization and a premium shopping experience. | Merchants with complex product catalogs and many variant options. |
Target Merchant Easify Custom Product OptionsMerchants needing visual customization and a premium shopping experience. Variant Option Product OptionsMerchants with complex product catalogs and many variant options. | ||
| Color Swatches | Yes | Yes |
Color Swatches Easify Custom Product OptionsYes Variant Option Product OptionsYes | ||
For merchants who prioritize a visually rich and easy-to-use customization experience with live previews and a focus on user engagement, Easify Custom Product Options is the stronger choice. The higher rating and larger number of reviews suggest a higher level of overall satisfaction. However, for merchants whose primary concern is overcoming Shopify's variant limitations and require complex conditional logic to manage extensive product options, Variant Option Product Options is likely the better fit, despite the lower rating. It directly addresses the specific problem of variant limits.
Easify Custom Product Options has a higher rating of 4.9/5 compared to Variant Option Product Options' 4.6/5.
Both apps support file uploads for product customization.
Variant Option Product Options highlights conditional logic more prominently in its description, implying it may offer more advanced capabilities in that area, but Easify also offers conditional logic.
Both apps highlight live preview capabilities. Easify refers to it as the 'Product Personalizer with Live Preview' while Variant Option has 'product personalizer'.
Variant Option Product Options is likely a better choice for large catalogs because it focuses on overcoming the Shopify variant limit.
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store