Easify Box Bundle Builder BYOB and Upsell & Cross Sell — Selleasy both aim to increase Average Order Value (AOV) through product bundling and upsells. However, they differ significantly in their approach and scope. Easify Box Bundle Builder BYOB, with its limited reviews, likely focuses on creating customizable box bundles, appealing to merchants who want to offer a curated product selection experience. Upsell & Cross Sell — Selleasy, on the other hand, provides a broader suite of upsell and cross-sell functionalities, including "frequently bought together" suggestions, cart upsells, checkout upsells, and post-purchase upsells, targeting merchants seeking a comprehensive solution to boost sales throughout the customer journey. The key difference lies in the breadth of features. Selleasy offers upsells and cross-sells across multiple touchpoints (product page, cart, checkout, post-purchase) and highlights automatic product recommendations, suggesting a focus on automation and maximizing exposure. Easify Box Bundle Builder BYOB is likely simpler, potentially focusing solely on the box bundle concept. Selleasy also supports multi-language and multi-currency stores, adding significant value for international merchants, which is absent from the Easify Box Bundle Builder BYOB app details.
46 reviews
1,899 reviews
AOV+ by bundling product addons & related products in cart upsell, checkout & post purchase upsell.
| Rating | 4.9/5 | 4.9/5 |
Rating Easify Box Bundle Builder BYOB4.9/5 Upsell & Cross Sell — Selleasy4.9/5 | ||
| Reviews | 46 | 1899 |
Reviews Easify Box Bundle Builder BYOB46 Upsell & Cross Sell — Selleasy1899 | ||
| Focus | Customizable Box Bundles | Comprehensive Upsell & Cross-sell |
Focus Easify Box Bundle Builder BYOBCustomizable Box Bundles Upsell & Cross Sell — SelleasyComprehensive Upsell & Cross-sell | ||
| Upsell Locations | Limited information | Product Page, Cart, Checkout, Post-Purchase |
Upsell Locations Easify Box Bundle Builder BYOBLimited information Upsell & Cross Sell — SelleasyProduct Page, Cart, Checkout, Post-Purchase | ||
| Product Recommendations | Likely manual setup | Automatic product recommendations |
Product Recommendations Easify Box Bundle Builder BYOBLikely manual setup Upsell & Cross Sell — SelleasyAutomatic product recommendations | ||
| Internationalization | Not specified | Multi-language and multi-currency support |
Internationalization Easify Box Bundle Builder BYOBNot specified Upsell & Cross Sell — SelleasyMulti-language and multi-currency support | ||
| Target Merchant Type | Merchants focusing on curated boxes | Merchants seeking comprehensive AOV increase |
Target Merchant Type Easify Box Bundle Builder BYOBMerchants focusing on curated boxes Upsell & Cross Sell — SelleasyMerchants seeking comprehensive AOV increase | ||
| Value Proposition | Simplified curated product bundles | Extensive sales funnel optimization |
Value Proposition Easify Box Bundle Builder BYOBSimplified curated product bundles Upsell & Cross Sell — SelleasyExtensive sales funnel optimization | ||
For merchants primarily interested in offering highly customizable product box bundles and seeking a potentially simpler setup, Easify Box Bundle Builder BYOB might be a reasonable starting point. However, the limited reviews suggest it's either very new or niche. Upsell & Cross Sell — Selleasy is the superior choice for the vast majority of Shopify merchants in 2026 looking for a complete and automated solution to maximize AOV across multiple stages of the customer journey. Its significantly higher review count and broader feature set, including multi-language and multi-currency support, make it a more robust and scalable option for growth.
While both apps likely aim for ease of use, Easify Box Bundle Builder BYOB, with its more focused functionality, might offer a simpler initial setup. However, Upsell & Cross Sell — Selleasy appears to offer features such as one-click upsells that automate setup making it user friendly as well.
Upsell & Cross Sell — Selleasy is explicitly better for international stores because it supports multi-language and multi-currency, a feature not mentioned for Easify Box Bundle Builder BYOB.
Upsell & Cross Sell — Selleasy appears to have more automation, specifically with its automatic product recommendations and one-click upsell features.
Upsell & Cross Sell — Selleasy is explicitly designed to promote "frequently bought together" product upsell bundles, a feature not clearly stated for Easify Box Bundle Builder BYOB.
The information provided doesn't offer details on pricing plans. Merchants should check the app listings on the Shopify App Store for current pricing.
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