E! ‑ Loyalty Program & Rewards vs Super Payments Marketingfor Shopify (2026)
E! ‑ Loyalty Program & Rewards and Super Payments Marketing both fall under the 'Customer loyalty' and 'Loyalty and rewards' categories on Shopify, but they address fundamentally different aspects of customer engagement. E! Loyalty focuses on building a comprehensive loyalty program with points, referrals, VIP tiers, and customizable rewards to foster long-term customer relationships and repeat purchases. It aims to turn first-time buyers into loyal fans through gamification and exclusive perks. The target audience is merchants looking to implement a broad-based loyalty strategy. Super Payments Marketing, on the other hand, is highly specific, focusing solely on promoting the Super Payments payment method within a Shopify store. It allows merchants to customize messaging and visual themes to highlight Super Payments as an option, incentivizing customers to use it by emphasizing cash rewards. Its target audience is merchants who have already integrated Super Payments and want to increase its adoption among their customers. The app's primary purpose is not overall loyalty building, but rather payment method promotion.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
Super Payments Marketing
2 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Super Payments Marketing
Create flexible and customised messaging which highlights Super Payments as a payment method
Key Features
- Promote the availability of Super Payments as a payment option.
- Maximise customer awareness by customising and personalising your messaging.
- Use a variety of visual themes and colour schemes to align with your store.
Feature Comparison
| Rating | 5/5 | 3.3/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Super Payments Marketing3.3/5 | ||
| Reviews | 275 | 2 |
Reviews E! ‑ Loyalty Program & Rewards275 Super Payments Marketing2 | ||
| Core Functionality | Comprehensive Loyalty Program (Points, Referrals, VIP) | Super Payments Promotion |
Core Functionality E! ‑ Loyalty Program & RewardsComprehensive Loyalty Program (Points, Referrals, VIP) Super Payments MarketingSuper Payments Promotion | ||
| Customer Engagement Focus | Long-term Loyalty and Retention | Payment Method Adoption |
Customer Engagement Focus E! ‑ Loyalty Program & RewardsLong-term Loyalty and Retention Super Payments MarketingPayment Method Adoption | ||
| Customization | Highly Customizable Loyalty Program | Messaging and Visual Themes |
Customization E! ‑ Loyalty Program & RewardsHighly Customizable Loyalty Program Super Payments MarketingMessaging and Visual Themes | ||
| Target Merchant Type | Merchants Seeking Broad Loyalty Strategy | Merchants Using Super Payments |
Target Merchant Type E! ‑ Loyalty Program & RewardsMerchants Seeking Broad Loyalty Strategy Super Payments MarketingMerchants Using Super Payments | ||
| Ease of Use (Implied) | Likely Easy due to comprehensive feature set and 24/7 support | Potentially Easier due to limited feature set |
Ease of Use (Implied) E! ‑ Loyalty Program & RewardsLikely Easy due to comprehensive feature set and 24/7 support Super Payments MarketingPotentially Easier due to limited feature set | ||
| Value Proposition | Increased customer lifetime value and repeat purchases. | Increased adoption of Super Payments and potential sales boost. |
Value Proposition E! ‑ Loyalty Program & RewardsIncreased customer lifetime value and repeat purchases. Super Payments MarketingIncreased adoption of Super Payments and potential sales boost. | ||
Our Verdict
For merchants seeking to create a robust and engaging loyalty program with multiple features like points, referrals, and VIP tiers, E! ‑ Loyalty Program & Rewards is the clear choice. Its high rating and large number of positive reviews indicate a reliable and well-regarded solution. The 24/7 support is also a significant advantage.
Super Payments Marketing is only suitable for merchants already using Super Payments as a payment method. Its limited functionality and low rating suggest that it may not be a priority for most merchants. While promoting Super Payments can be beneficial, the lack of reviews and the lower rating compared to E! Loyalty indicates a need for further consideration and potentially exploring alternative solutions.
Common Questions
Which app offers more features for building customer loyalty?
E! ‑ Loyalty Program & Rewards offers a wide range of features for building customer loyalty, including points, rewards, referrals, and VIP tiers. Super Payments Marketing focuses solely on promoting the use of Super Payments and doesn't offer broader loyalty-building features.
Is Super Payments Marketing suitable for all Shopify merchants?
No, Super Payments Marketing is only relevant for merchants who have already integrated Super Payments as a payment option in their store.
Which app has better customer reviews and ratings?
E! ‑ Loyalty Program & Rewards has a significantly higher rating (5/5) and a much larger number of reviews (275) compared to Super Payments Marketing (3.3/5 with 2 reviews).
Does E! ‑ Loyalty Program & Rewards offer support?
Yes, E! ‑ Loyalty Program & Rewards provides friendly 24/7 support, which is a significant advantage for merchants needing assistance.
Can Super Payments Marketing be used to create a comprehensive loyalty program?
No, Super Payments Marketing is designed solely to promote the Super Payments payment method and does not offer features for creating a comprehensive loyalty program with points, rewards, or VIP tiers.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store