E! ‑ Loyalty Program & Rewards vs Growave: Loyalty & Wishlistfor Shopify (2026)
E! - Loyalty Program & Rewards positions itself as an easy-to-use, customizable loyalty program focused on turning first-time shoppers into loyal customers through points, referrals, and VIP tiers. It emphasizes simplicity and gamification to enhance customer engagement. Growave, on the other hand, presents itself as an all-in-one retention platform, encompassing loyalty programs, wishlist functionality, reviews, user-generated content (UGC), and referral marketing. Growave targets both DTC and B2B brands seeking a comprehensive suite of tools for customer retention and growth, highlighting enterprise-level features with seamless integrations and robust support. A key difference lies in the scope: E! focuses primarily on loyalty, while Growave offers a broader platform with multiple interconnected features.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
Growave: Loyalty & Wishlist
1,193 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Growave: Loyalty & Wishlist
Convert, retain, and grow using one platform: Loyalty, VIP Tiers, Referrals, Reviews & UGC, Wishlist
Key Features
- All-in-one platform packed with features proven to drive actual growth
- Full flexibility to customize app branding or tailor experiences for headless
- Built for Shopify Plus: powerful checkout and account extensions
- 24/7 technical support, dedicated CSM and AM, world-class documentation
- Seamlessly integrates with your stack: Klaviyo, Gorgias, Attentive, TikTok, etc
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Growave: Loyalty & Wishlist4.8/5 | ||
| Reviews | 275 | 1193 |
Reviews E! ‑ Loyalty Program & Rewards275 Growave: Loyalty & Wishlist1193 | ||
| Core Focus | Loyalty Program & Rewards | All-in-One Retention Platform |
Core Focus E! ‑ Loyalty Program & RewardsLoyalty Program & Rewards Growave: Loyalty & WishlistAll-in-One Retention Platform | ||
| Key Features | Points, Referrals, VIP Tiers | Loyalty, Wishlist, Reviews, UGC, Referrals |
Key Features E! ‑ Loyalty Program & RewardsPoints, Referrals, VIP Tiers Growave: Loyalty & WishlistLoyalty, Wishlist, Reviews, UGC, Referrals | ||
| Target Merchant | General Shopify Merchants | DTC & B2B brands, Shopify Plus |
Target Merchant E! ‑ Loyalty Program & RewardsGeneral Shopify Merchants Growave: Loyalty & WishlistDTC & B2B brands, Shopify Plus | ||
| Integrations Focus | Not explicitly mentioned | Klaviyo, Gorgias, Attentive, TikTok, etc. |
Integrations Focus E! ‑ Loyalty Program & RewardsNot explicitly mentioned Growave: Loyalty & WishlistKlaviyo, Gorgias, Attentive, TikTok, etc. | ||
| Support | 24/7 Friendly Support | 24/7 Technical Support, Dedicated CSM/AM |
Support E! ‑ Loyalty Program & Rewards24/7 Friendly Support Growave: Loyalty & Wishlist24/7 Technical Support, Dedicated CSM/AM | ||
| Customization | Customizable | Full flexibility to customize |
Customization E! ‑ Loyalty Program & RewardsCustomizable Growave: Loyalty & WishlistFull flexibility to customize | ||
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Our Verdict
E! - Loyalty Program & Rewards is best suited for merchants who need a straightforward and easy-to-implement loyalty program with a focus on points, referrals, and VIP tiers. Its simplicity and emphasis on gamification make it a good choice for smaller businesses or those new to loyalty programs. Growave: Loyalty & Wishlist is a better option for larger or more complex businesses, especially Shopify Plus merchants, that require a comprehensive customer retention platform with features beyond just loyalty, such as wishlist, reviews, and UGC. Its extensive integrations and dedicated support cater to merchants with established marketing and customer service ecosystems.
Common Questions
What is the biggest difference between E! and Growave?
E! focuses almost exclusively on a loyalty and rewards program, while Growave offers a broader all-in-one platform that encompasses loyalty, wishlist, reviews, and UGC.
Which app is easier to set up and use?
Based on its description, E! seems geared towards ease of use and quick setup for general Shopify merchants. Growave, with its broader feature set, may require more initial configuration.
Does E! offer a free plan?
The provided data doesn't specify the pricing for either app, so we cannot determine if E! has a free plan.
Which app is better for a Shopify Plus store?
Growave explicitly states that it's built for Shopify Plus, offering powerful checkout and account extensions that E! doesn't mention.
Which app has better customer support?
Both apps offer 24/7 support. However, Growave goes a step further by offering dedicated Customer Success Managers (CSM) and Account Managers (AM) for enhanced support, which is not mentioned for E!.
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