E! ‑ Loyalty Program & Rewards vs Givz Donation Driven Marketingfor Shopify (2026)
E! ‑ Loyalty Program & Rewards and Givz Donation Driven Marketing both aim to improve customer loyalty on Shopify, but they approach it from fundamentally different angles. E! focuses on building a traditional loyalty program with points, rewards, referrals, and VIP tiers. It's designed to increase customer engagement through gamification and exclusive perks, turning first-time buyers into loyal, repeat customers. Givz, on the other hand, centers on donation-driven marketing. It aims to boost sales and customer loyalty by offering donation incentives rather than discounts, appealing to socially conscious customers and enhancing a brand's image through charitable giving. The primary difference lies in their value proposition. E! provides a comprehensive loyalty program framework, suitable for merchants wanting to implement a full-fledged rewards system. Givz, contrastingly, offers a targeted solution for leveraging charitable donations as a marketing tool to increase AOV, conversion rates, and LTV. While both contribute to loyalty, E! focuses on rewarding customer behavior, and Givz focuses on aligning customer purchases with charitable contributions.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
Givz Donation Driven Marketing
16 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Givz Donation Driven Marketing
Easily set up and run donation incentives. Designed to increase AOV, Conversion, and ultimately LTV.
Key Features
- Give back on all orders: "10% of all sales to charity" (goal: conversion)
- Set a spend threshold: "Spend over $80 get 5% for charity" (goal: AOV increase)
- Specific products: "All pink products get 20% to charity" (goal: move products)
- Coupon codes: "Use code XYZ get 10% off PLUS 10% for charity" (use in A/B test)
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Givz Donation Driven Marketing5/5 | ||
| Reviews | 275 | 16 |
Reviews E! ‑ Loyalty Program & Rewards275 Givz Donation Driven Marketing16 | ||
| Loyalty Mechanism | Points, Rewards, Referrals, VIP Tiers | Donation Incentives |
Loyalty Mechanism E! ‑ Loyalty Program & RewardsPoints, Rewards, Referrals, VIP Tiers Givz Donation Driven MarketingDonation Incentives | ||
| Primary Goal | Customer Engagement & Retention | Increase AOV, Conversion, & LTV |
Primary Goal E! ‑ Loyalty Program & RewardsCustomer Engagement & Retention Givz Donation Driven MarketingIncrease AOV, Conversion, & LTV | ||
| Target Merchant | Merchants needing a full loyalty program | Merchants seeking social impact marketing |
Target Merchant E! ‑ Loyalty Program & RewardsMerchants needing a full loyalty program Givz Donation Driven MarketingMerchants seeking social impact marketing | ||
| Cost Savings Claim | N/A | Drive sales without costly discounts |
Cost Savings Claim E! ‑ Loyalty Program & RewardsN/A Givz Donation Driven MarketingDrive sales without costly discounts | ||
| Marketing Style | Gamification & Rewards | Cause Marketing |
Marketing Style E! ‑ Loyalty Program & RewardsGamification & Rewards Givz Donation Driven MarketingCause Marketing | ||
| Ease of Use (Implied) | Customizable, friendly support | Easily set up and run |
Ease of Use (Implied) E! ‑ Loyalty Program & RewardsCustomizable, friendly support Givz Donation Driven MarketingEasily set up and run | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants seeking a comprehensive and customizable loyalty program with points, referrals, and VIP tiers, E! ‑ Loyalty Program & Rewards is the superior choice. Its extensive features and high review count suggest a robust and well-supported platform. However, if a merchant's priority is to leverage social impact and charitable giving to boost sales and AOV, Givz Donation Driven Marketing offers a more focused and potentially cost-effective solution. Givz is especially beneficial for brands with a strong social mission or those targeting socially conscious consumers. The lower review count for Givz suggests it may be a newer or more niche app, so merchants should factor that into their decision-making process.
Common Questions
Which app is better for increasing customer retention?
E! ‑ Loyalty Program & Rewards is better for long-term customer retention due to its multi-faceted loyalty program with points, rewards, referrals, and VIP tiers. It directly incentivizes repeat purchases and engagement.
Which app is better for increasing average order value (AOV)?
Givz Donation Driven Marketing is explicitly designed to increase AOV by incentivizing customers to spend more to trigger donation incentives. While E! might indirectly increase AOV through loyalty rewards, Givz directly targets this metric.
Which app is easier to set up and manage?
Both apps claim ease of use. E! boasts friendly support, while Givz claims easy setup. Without further data, it's difficult to definitively say which is easier. Read user reviews to assess setup time and ongoing management effort.
Which app is more cost-effective?
Givz claims to drive sales without costly discounts, implying a potentially lower cost than offering standard discounts within a traditional loyalty program like E!. Cost-effectiveness depends on specific implementation and the success of each app in driving sales and retention for a given store.
Which app is better for a store with a socially conscious brand?
Givz Donation Driven Marketing is the clear winner for a socially conscious brand. Its entire premise revolves around aligning purchases with charitable donations, resonating strongly with consumers who value social impact.
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