E! ‑ Loyalty Program & Rewards vs Easy Wholesale Lock for B2Bfor Shopify (2026)
E! ‑ Loyalty Program & Rewards and Easy Wholesale Lock for B2B, while sharing the "Customer Loyalty" category on Shopify, address vastly different aspects of customer engagement and retention. E! ‑ Loyalty Program & Rewards focuses on fostering long-term customer relationships through a points-based loyalty program, referrals, and VIP tiers, catering to merchants looking to increase customer lifetime value and drive repeat purchases. It aims to transform one-time shoppers into brand advocates. Easy Wholesale Lock for B2B, on the other hand, centers on access management and segmentation, particularly useful for businesses with wholesale operations or tiered pricing strategies. It allows merchants to control which customers see specific products, prices, or content, enabling customized experiences for different customer segments like wholesalers or VIPs. The app prioritizes controlled access and tailored content over traditional loyalty schemes.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
Easy Wholesale Lock for B2B
199 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Easy Wholesale Lock for B2B
Access management tool for your store: restrict access to any page, hide price, wholesale page locks
Key Features
- Limit access to any type of content: Pages, Products, Collections, Blogs, Cart
- Grant access to any group of customers by the number of orders, money spent
- Add more precise access rules with any combination of customer information
- Specify the products you would like to lock or exclude instead using tags
- Hide your prices from general public with "Login to see price" feature
Feature Comparison
| Rating | 5/5 | 4.2/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Easy Wholesale Lock for B2B4.2/5 | ||
| Reviews | 275 | 199 |
Reviews E! ‑ Loyalty Program & Rewards275 Easy Wholesale Lock for B2B199 | ||
| Primary Function | Loyalty & Rewards Program | Access Restriction & Content Control |
Primary Function E! ‑ Loyalty Program & RewardsLoyalty & Rewards Program Easy Wholesale Lock for B2BAccess Restriction & Content Control | ||
| Target Merchant | E-commerce businesses seeking to increase customer retention and lifetime value. | E-commerce businesses with wholesale operations, tiered pricing, or the need to restrict access to certain content. |
Target Merchant E! ‑ Loyalty Program & RewardsE-commerce businesses seeking to increase customer retention and lifetime value. Easy Wholesale Lock for B2BE-commerce businesses with wholesale operations, tiered pricing, or the need to restrict access to certain content. | ||
| Key Features | Points-based loyalty, referral program, VIP tiers, gamified rewards. | Content locking (pages, products, collections), customer segmentation based on orders/spending, price hiding. |
Key Features E! ‑ Loyalty Program & RewardsPoints-based loyalty, referral program, VIP tiers, gamified rewards. Easy Wholesale Lock for B2BContent locking (pages, products, collections), customer segmentation based on orders/spending, price hiding. | ||
| Value Proposition | Boost customer engagement, increase repeat purchases, build brand loyalty. | Control access to sensitive content, offer customized experiences to different customer segments, manage wholesale operations. |
Value Proposition E! ‑ Loyalty Program & RewardsBoost customer engagement, increase repeat purchases, build brand loyalty. Easy Wholesale Lock for B2BControl access to sensitive content, offer customized experiences to different customer segments, manage wholesale operations. | ||
Our Verdict
For businesses seeking to build a traditional loyalty program with points, rewards, and VIP tiers, E! ‑ Loyalty Program & Rewards is the superior choice, backed by a perfect rating and a higher number of reviews indicating strong user satisfaction. Its focus on gamified rewards and easy customization makes it ideal for general e-commerce businesses aiming to increase customer retention.
However, if your business requires granular control over content access, especially for wholesale operations or tiered customer segments, Easy Wholesale Lock for B2B is the more suitable option. While its rating is slightly lower, its feature set directly addresses the need for access management and price hiding, which are not offered by the loyalty program app. It shines for stores that need specific rules to be followed for a specific audience.
Common Questions
Does E! ‑ Loyalty Program & Rewards offer wholesale pricing?
No, E! ‑ Loyalty Program & Rewards focuses on general loyalty programs with points, referrals, and VIP tiers. It does not have specific features for wholesale pricing.
Can Easy Wholesale Lock for B2B create a points-based loyalty system?
No, Easy Wholesale Lock for B2B is designed for access management and content restriction, not for building a points-based loyalty system.
Which app is easier to set up and use?
E! ‑ Loyalty Program & Rewards appears to be easier to set up due to it's customer acquisition focus. The simple and straightforward system makes it easier to set up a reward system.
Which app offers better customer support?
E! ‑ Loyalty Program & Rewards boasts "Friendly 24/7 support" while Easy Wholesale Lock for B2B doesn't mention support specifically. Based on this, E! ‑ Loyalty Program & Rewards appears to offer better support.
Is Easy Wholesale Lock for B2B suitable for a store that only sells to retail customers?
While technically usable, Easy Wholesale Lock for B2B is likely overkill for a store that only sells to retail customers without tiered pricing or exclusive content. E! ‑ Loyalty Program & Rewards would be more beneficial in this case.
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