Diatome vs Selling Pointfor Shopify (2026)
Diatome and Selling Point, while both falling under the 'Gifts' category on Shopify, cater to drastically different needs and merchants. Diatome is positioned as a circular economy enabler, allowing merchants to integrate resale, trade-in, and upcycling directly into their online stores. Its strength lies in automating these processes, creating new revenue streams from pre-owned items and boosting customer loyalty through sustainable practices. Selling Point, on the other hand, tackles the specific challenge of migrating or importing gift cards and store credit from other platforms into Shopify. It empowers merchants to efficiently transfer this data, saving time and resources compared to manual migration or custom development. The primary difference lies in their functionality: Diatome focuses on creating and managing a circular economy ecosystem within the Shopify store, whereas Selling Point concentrates on simplifying gift card and store credit migration. Diatome targets merchants interested in sustainability, extending product lifecycle, and attracting eco-conscious consumers. Selling Point is aimed at merchants switching to Shopify from other platforms or seeking to consolidate gift card and store credit management from various sources. While both aim to improve customer experience (Diatome through sustainability, Selling Point through ease of gift card management), they address fundamentally distinct pain points.
At a Glance
Diatome
1 reviews
Selling Point
45 reviews
Detailed Overview
Diatome
Give your products a second life and your brand a lasting impact
Key Features
- Integrated resale: Add secondhand listings to your existing catalog
- Automated flows: From listing to payment and logistics, all runs smoothly
- Mixed basket: Combine new and pre‑owned items in one seamless checkout
- Store credit or cashback: Reward sellers and drive repeat purchases
- Circular impact: Boost loyalty, cut waste, and grow sustainable revenue
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Diatome5/5 Selling Point5/5 | ||
| Reviews | 1 | 45 |
Reviews Diatome1 Selling Point45 | ||
| Core Functionality | Circular Economy Integration (Resale, Trade-in, Upcycling) | Gift Card & Store Credit Migration/Import |
Core Functionality DiatomeCircular Economy Integration (Resale, Trade-in, Upcycling) Selling PointGift Card & Store Credit Migration/Import | ||
| Target Merchant | Businesses seeking sustainable practices and circular revenue streams | Businesses migrating to Shopify or consolidating gift card management |
Target Merchant DiatomeBusinesses seeking sustainable practices and circular revenue streams Selling PointBusinesses migrating to Shopify or consolidating gift card management | ||
| Primary Benefit | Eco-friendly brand image, increased customer loyalty, new revenue streams | Time & cost savings during platform migration, efficient gift card management |
Primary Benefit DiatomeEco-friendly brand image, increased customer loyalty, new revenue streams Selling PointTime & cost savings during platform migration, efficient gift card management | ||
| Key Feature Highlight | Automated resale flows | Bulk gift card migration |
Key Feature Highlight DiatomeAutomated resale flows Selling PointBulk gift card migration | ||
| Ease of Use (Inferred) | Claimed to be easy to implement with a 'few clicks' | Designed for ease of use; 'in minutes not days' |
Ease of Use (Inferred) DiatomeClaimed to be easy to implement with a 'few clicks' Selling PointDesigned for ease of use; 'in minutes not days' | ||
| Value Proposition | Sustainable revenue generation and enhanced brand image | Efficient and cost-effective gift card management |
Value Proposition DiatomeSustainable revenue generation and enhanced brand image Selling PointEfficient and cost-effective gift card management | ||
Our Verdict
For merchants looking to embrace circular economy principles, offer resale options, and appeal to environmentally conscious customers, Diatome is the clear choice. Its automated flows and mixed basket functionality provide a seamless experience for both sellers and buyers of pre-owned items. However, due to the limited number of reviews, merchants should proceed with caution and thoroughly test the app.
On the other hand, if the primary need is to migrate existing gift cards or store credit from a different platform to Shopify, Selling Point is the superior option. Its focus on simplifying this process, supporting bulk imports, and handling physical-to-virtual gift card conversions makes it a highly valuable tool for businesses transitioning to Shopify or consolidating their gift card management. The higher number of reviews also provides greater confidence in its reliability and effectiveness.
Common Questions
Can Diatome and Selling Point be used together?
Potentially, but unlikely to be a common scenario. Diatome focuses on resale/upcycling, while Selling Point deals with gift card migration. There is no inherent incompatibility, but their functionalities don't directly complement each other.
Which app is easier to use?
Both apps claim ease of use. Diatome claims setup in a few clicks. Selling Point implies quick migration. Based on descriptions and primary function, Selling Point might be initially easier as it addresses a one-time migration need, while Diatome requires ongoing management of the resale program.
Which app offers better long-term value?
It depends on the business strategy. Diatome provides long-term value through a sustainable business model and enhanced brand loyalty, continuously generating revenue from previously owned products. Selling Point offers immediate value during a migration phase, but its ongoing value is limited to gift card management improvements.
Does Diatome handle shipping and logistics for resale items?
The description mentions 'Automated flows: From listing to payment and logistics, all runs smoothly'. This suggests Diatome handles logistics, but further investigation into supported shipping methods and integrations is recommended.
What types of businesses benefit most from Selling Point?
Retailers, restaurants, or any business using a separate POS system or platform that issues gift cards and store credit. Those migrating to Shopify or seeking to manage gift cards more efficiently will gain the most from Selling Point.
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