Custom Pricing: Wholesale B2B vs EG Auto Add to Cart Free Giftfor Shopify (2026)
Custom Pricing: Wholesale B2B and EG Auto Add to Cart Free Gift, while both residing within the Shopify 'Discounts' category, cater to vastly different needs. Custom Pricing focuses on variable pricing strategies, specifically for wholesale, B2B, and VIP customers, providing tools to create tiered pricing, quantity breaks, and customer group-specific discounts. It's a comprehensive solution for merchants looking to segment their pricing based on customer profiles and order volume. EG Auto Add to Cart Free Gift, on the other hand, is designed to boost sales through incentives. It offers features to automatically add free gifts to the cart based on cart value, specific products purchased, or to run BOGO/Buy X Get Y promotions. The core distinction lies in their purpose: Custom Pricing manages variable pricing structures for different customer segments, while EG Auto Add to Cart Free Gift incentivizes purchases through automatic free gifts and related promotional offers. One is about complex pricing rules and customer segmentation, the other about promotional incentives and cart-based triggers. Custom Pricing is for merchants with complex pricing needs and segmented customer bases while EG Auto Add to Cart Free Gift caters to any merchant seeking to increase average order value and conversion rates through promotional offers. The high review count (762) and perfect rating of 5/5 for EG Auto Add to Cart suggests the app is easy to use and delivers on its promises, while Custom Pricing, with a 4.4/5 rating and 539 reviews, implies a potentially more complex setup but valuable functionality for those who need it.
At a Glance
Custom Pricing: Wholesale B2B
539 reviews
EG Auto Add to Cart Free Gift
762 reviews
Detailed Overview
Custom Pricing: Wholesale B2B
Different Prices for Different Customers! WHOLESALE, B2B, VIP, Member, Quantity Breaks, Bulk pricing
Key Features
- Custom Pricing Levels - Offer Wholesale & B2B pricing with quantity breaks.
- Multiple levels of wholesale B2B pricing with bulk discounts and tiered pricing.
- Change customer prices automatically based on spend, frequency, or manually!
- Apply $ or % pricing across entire site, collection, or upload CSV to manage.
- Detailed pricing options to set custom prices for any product or variant.
EG Auto Add to Cart Free Gift
EasyGift: Free gift with purchase app for auto add to cart automatic gift, BOGO & Buy X Get Y offer
Key Features
- Auto add to cart products when cart has certain products or is over a cart total
- Schedule rules for BOGO, Buy X Get Y offers to run them over a certain period
- Run targeted rules to give free gifts add on or free products to customers
- Add free gift with purchase trigged based on specific products or collections
- Add to cart upsells for easy gift
Feature Comparison
| Rating | 4.4/5 | 5/5 |
Rating Custom Pricing: Wholesale B2B4.4/5 EG Auto Add to Cart Free Gift5/5 | ||
| Reviews | 539 | 762 |
Reviews Custom Pricing: Wholesale B2B539 EG Auto Add to Cart Free Gift762 | ||
| Primary Function | Custom pricing for customer groups (Wholesale, B2B, VIP) | Automatic free gift/product add-ons & BOGO offers |
Primary Function Custom Pricing: Wholesale B2BCustom pricing for customer groups (Wholesale, B2B, VIP) EG Auto Add to Cart Free GiftAutomatic free gift/product add-ons & BOGO offers | ||
| Pricing Strategy | Tiered pricing, quantity breaks, %/ $ off | Free gifts based on rules (cart value, product purchase) |
Pricing Strategy Custom Pricing: Wholesale B2BTiered pricing, quantity breaks, %/ $ off EG Auto Add to Cart Free GiftFree gifts based on rules (cart value, product purchase) | ||
| Target Merchant | B2B and wholesale businesses, merchants with VIP programs | All merchants seeking to increase AOV through incentives |
Target Merchant Custom Pricing: Wholesale B2BB2B and wholesale businesses, merchants with VIP programs EG Auto Add to Cart Free GiftAll merchants seeking to increase AOV through incentives | ||
| Ease of Use (Implied) | Potentially complex setup (multiple levels, CSV upload) | Likely very easy (headline claims 'super simple UI') |
Ease of Use (Implied) Custom Pricing: Wholesale B2BPotentially complex setup (multiple levels, CSV upload) EG Auto Add to Cart Free GiftLikely very easy (headline claims 'super simple UI') | ||
| Value Proposition | Maximize revenue from different customer segments through custom pricing | Increase average order value and conversion rates through free gifts and BOGO offers |
Value Proposition Custom Pricing: Wholesale B2BMaximize revenue from different customer segments through custom pricing EG Auto Add to Cart Free GiftIncrease average order value and conversion rates through free gifts and BOGO offers | ||
| Key Feature: Automation | Automated customer tagging and price adjustments based on spend, frequency. | Automated adding of free gifts to cart based on pre-defined rules. |
Key Feature: Automation Custom Pricing: Wholesale B2BAutomated customer tagging and price adjustments based on spend, frequency. EG Auto Add to Cart Free GiftAutomated adding of free gifts to cart based on pre-defined rules. | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants prioritizing complex pricing structures, especially those involved in B2B or wholesale, Custom Pricing: Wholesale B2B is the clear choice. It offers detailed control over pricing for different customer segments and provides tools to manage tiered pricing and quantity breaks. While its setup might be more complex, the functionality is invaluable for specific business models.
On the other hand, if the primary goal is to boost sales through incentives and increase average order value, EG Auto Add to Cart Free Gift is the superior option. Its focus on automatically adding free gifts and running BOGO promotions offers a simpler and more direct path to incentivizing purchases. Its 5/5 rating and high review count suggest ease of use and effectiveness, making it a good choice for any merchant, regardless of their specific business model.
Common Questions
What is the main difference between the Custom Pricing: Wholesale B2B and EG Auto Add to Cart Free Gift?
Custom Pricing: Wholesale B2B focuses on creating custom price levels for different customer segments, while EG Auto Add to Cart Free Gift concentrates on incentivizing purchases by automatically adding free gifts or offering BOGO deals.
Which app is better for B2B businesses?
Custom Pricing: Wholesale B2B is specifically designed for B2B businesses as it allows for wholesale pricing, tiered discounts, and customer group-specific pricing rules.
Which app is easier to use?
Based on the descriptions and ratings, EG Auto Add to Cart Free Gift is likely easier to use due to its 'super simple UI' claim and perfect 5/5 rating, indicating a user-friendly experience. Custom Pricing may have a steeper learning curve due to its more complex features.
Can I use both apps at the same time?
Yes, you could technically use both apps. Custom Pricing: Wholesale B2B could manage baseline pricing for customer groups, and EG Auto Add to Cart Free Gift could be used to add promotional incentives on top of those prices.
Does Custom Pricing: Wholesale B2B offer free gifts?
The description of Custom Pricing: Wholesale B2B does not mention free gifts. Its focus is solely on variable pricing strategies based on customer segmentation and order volume. Free gifts is the core functionality of EG Auto Add to Cart Free Gift.
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