Custlo ‑ Customer accounts app vs OTP Login with Phonefor Shopify (2026)
Custlo ‑ Customer accounts app and OTP Login with Phone address different needs within the 'Accounts and login' category on Shopify. Custlo focuses on enhancing the customer account page experience with customization options and loyalty-building features. It aims to transform the standard account page into a dynamic hub with tools for upselling, showcasing testimonials, and gathering customer data. OTP Login with Phone, on the other hand, prioritizes simplifying and securing the login process by replacing traditional passwords with one-time passwords (OTPs) sent via email or SMS. Custlo targets merchants seeking to improve customer engagement and loyalty by enriching the account page experience. Its strength lies in providing a wide array of features to personalize the customer journey and boost retention. In contrast, OTP Login with Phone is geared towards merchants who want to enhance security and offer a faster, more convenient login method. Its focus is on streamlining the authentication process using OTPs, thereby improving the overall user experience, especially on mobile devices. Both apps have positive ratings but are tailored to different merchant priorities.
At a Glance
Custlo ‑ Customer accounts app
56 reviews
OTP Login with Phone
39 reviews
Detailed Overview
Custlo ‑ Customer accounts app
Turn boring customer account pages into Loyalty Suite: smart personalized AI customer account pages.
Key Features
- Let your customer can easily edit personal information and addresses.
- Increase customers trust using Text/ image Banners, Trust badges & Testimonials.
- Upsell Products Widget, Order history, Re-order, Custom pages, Change password.
- Add and use custom data fields to boost your marketing and customer insights.
- Integrate Custlo with Judge.me, Klaviyo, and 40+ apps effortlessly.
OTP Login with Phone
Enable fast, secure OTP login with phone number and email for a smooth store login experience.
Key Features
- Register & Sign In with OTP: Customers sign up/login via phone or email OTP.
- Customizable OTP Settings: Set OTP expiry time & control resend button behavior.
- Flexible Account Updates: Customers update info; customize field labels & text.
- OTP on Checkout: Prompt OTP signup/verification on buy now and checkout buttons.
- Seamlessly integrates with popular SMS providers like MSG91 and Firebase.
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Custlo ‑ Customer accounts app4.8/5 OTP Login with Phone5/5 | ||
| Reviews | 56 | 39 |
Reviews Custlo ‑ Customer accounts app56 OTP Login with Phone39 | ||
| Core Functionality | Customer Account Page Enhancement | OTP-based Login Security |
Core Functionality Custlo ‑ Customer accounts appCustomer Account Page Enhancement OTP Login with PhoneOTP-based Login Security | ||
| Key Features | Custom Profile Fields, Upsell Widgets, Trust Badges | OTP via Phone/Email, Customizable OTP Settings, OTP on Checkout |
Key Features Custlo ‑ Customer accounts appCustom Profile Fields, Upsell Widgets, Trust Badges OTP Login with PhoneOTP via Phone/Email, Customizable OTP Settings, OTP on Checkout | ||
| Target Merchant | Focus on Customer Engagement & Loyalty | Focus on Login Security & User Convenience |
Target Merchant Custlo ‑ Customer accounts appFocus on Customer Engagement & Loyalty OTP Login with PhoneFocus on Login Security & User Convenience | ||
| Integrations | Judge.me, Klaviyo, 40+ apps | MSG91, Firebase |
Integrations Custlo ‑ Customer accounts appJudge.me, Klaviyo, 40+ apps OTP Login with PhoneMSG91, Firebase | ||
| Value Proposition | Boost Loyalty & Gather Customer Insights | Secure & Streamline the Login Process |
Value Proposition Custlo ‑ Customer accounts appBoost Loyalty & Gather Customer Insights OTP Login with PhoneSecure & Streamline the Login Process | ||
Our Verdict
For merchants primarily concerned with improving customer engagement and building loyalty through enriched account pages, Custlo is the more suitable option. Its wide range of customization options and marketing tools allow for a personalized customer experience that can increase retention and sales. However, merchants prioritizing security and a streamlined login process should choose OTP Login with Phone. The app's OTP-based authentication provides a faster and more secure login method, improving the user experience and reducing password-related issues.
While both apps address aspects of customer accounts, their focus is significantly different. If your customer accounts are already satisfactory but you want increased login security and convenience, choose OTP. If you want to overhaul and enrich the customer account page experience, choose Custlo.
Common Questions
Which app is better for improving customer retention?
Custlo is likely better for improving customer retention due to its features focused on loyalty programs, personalized content, and upselling opportunities within the customer account page.
Which app is better for reducing login friction?
OTP Login with Phone is the clear choice for reducing login friction, as it replaces traditional passwords with fast and convenient OTPs.
Does Custlo support both legacy and new Shopify Customer Accounts?
Yes, Custlo explicitly states that it supports both Shopify's Legacy and new Customer Accounts version.
Can OTP Login with Phone integrate with SMS providers?
Yes, OTP Login with Phone seamlessly integrates with popular SMS providers like MSG91 and Firebase.
Which app offers more features overall?
Custlo generally offers more features overall, focusing on a holistic enhancement of the customer account experience beyond just login functionality. It offers features for upselling, testimonials, custom fields, trust badges and more.
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