CP24 Advanced Wishlist vs First Wish ‑ Wishlist & Boardsfor Shopify (2026)
CP24 Advanced Wishlist and First Wish ‑ Wishlist & Boards both aim to enhance the shopping experience by allowing customers to save and manage desired products. However, their approaches and feature sets differ significantly. CP24 Advanced Wishlist focuses on a comprehensive wishlist experience, integrating web push marketing for retargeting and offering extensive customization options. It targets merchants looking to actively re-engage customers with personalized reminders and campaigns based on their wishlists. First Wish ‑ Wishlist & Boards, on the other hand, emphasizes shareable, curated lists and ease of use, appealing to merchants prioritizing social sharing and simple wishlist functionality.
At a Glance
CP24 Advanced Wishlist
6 reviews
First Wish ‑ Wishlist & Boards
1 reviews
Detailed Overview
CP24 Advanced Wishlist
Let your customer bookmark their loved items & reach them using web push marketing.
Key Features
- Wishlist including guest wishlist, multiple wishlists, synced across all device.
- Low stock and price drop reminders for wishlisted items & detailed analytics.
- Shows Wishlisted count on the product with Add to Wishlist button.
- Fully configurable, all devices compatible and support all language.
- Web push allows store customers and visitors to opt-in to receive notifications.
First Wish ‑ Wishlist & Boards
Let customers save items for later, create curated lists and share them with family and friends.
Key Features
- Both registered customer and visitors can add items to the wishlist
- Curated lists that can be kept private or shared on social media
- Dashboard with usage metrics and activity reports. Customize or translate labels
Feature Comparison
| Rating | 5/5 | 1/5 |
Rating CP24 Advanced Wishlist5/5 First Wish ‑ Wishlist & Boards1/5 | ||
| Reviews | 6 | 1 |
Reviews CP24 Advanced Wishlist6 First Wish ‑ Wishlist & Boards1 | ||
| Web Push Marketing | Yes | No |
Web Push Marketing CP24 Advanced WishlistYes First Wish ‑ Wishlist & BoardsNo | ||
| Multiple Wishlists | Yes | No (Curated Lists instead) |
Multiple Wishlists CP24 Advanced WishlistYes First Wish ‑ Wishlist & BoardsNo (Curated Lists instead) | ||
| Price Drop & Low Stock Alerts | Yes | No |
Price Drop & Low Stock Alerts CP24 Advanced WishlistYes First Wish ‑ Wishlist & BoardsNo | ||
| Guest Wishlist | Yes | Yes |
Guest Wishlist CP24 Advanced WishlistYes First Wish ‑ Wishlist & BoardsYes | ||
| Social Sharing | Not explicitly mentioned | Yes |
Social Sharing CP24 Advanced WishlistNot explicitly mentioned First Wish ‑ Wishlist & BoardsYes | ||
| Customization | Fully Configurable, Language Support | Customize/Translate Labels |
Customization CP24 Advanced WishlistFully Configurable, Language Support First Wish ‑ Wishlist & BoardsCustomize/Translate Labels | ||
| Data Analytics | Comprehensive Reports & Analytics | Dashboard with Usage Metrics & Activity Reports |
Data Analytics CP24 Advanced WishlistComprehensive Reports & Analytics First Wish ‑ Wishlist & BoardsDashboard with Usage Metrics & Activity Reports | ||
| Target Merchant Type | Merchants focused on retargeting and detailed analytics | Merchants prioritizing social sharing and ease of use |
Target Merchant Type CP24 Advanced WishlistMerchants focused on retargeting and detailed analytics First Wish ‑ Wishlist & BoardsMerchants prioritizing social sharing and ease of use | ||
| Value Proposition | Increase sales through targeted push notifications and optimized product visibility. | Enhance customer engagement through shareable wishlists and simple saving. |
Value Proposition CP24 Advanced WishlistIncrease sales through targeted push notifications and optimized product visibility. First Wish ‑ Wishlist & BoardsEnhance customer engagement through shareable wishlists and simple saving. | ||
Our Verdict
CP24 Advanced Wishlist appears to be the stronger option for merchants who want a robust wishlist solution with integrated marketing capabilities and deep analytics. The higher rating and more numerous reviews, while not conclusive, suggest greater user satisfaction. Its web push marketing feature offers a significant advantage for retargeting potential customers. First Wish ‑ Wishlist & Boards is better suited for merchants who prioritize simplicity, ease of use, and social sharing functionalities. Its curated list feature might appeal to stores selling products that benefit from collaborative shopping, such as gift registries.
Common Questions
Which app is better for retargeting customers?
CP24 Advanced Wishlist is significantly better for retargeting due to its integrated web push marketing feature, which allows merchants to send targeted notifications about price drops, low stock, and wishlist reminders.
Which app is easier to set up and use?
While not explicitly stated, First Wish ‑ Wishlist & Boards positions itself as an "easy to install wishlist", suggesting a focus on simplicity, while CP24's robust functionality could indicate a slightly steeper learning curve. The fewer features in First Wish probably translate to a simpler setup.
Which app provides more comprehensive data analytics?
CP24 Advanced Wishlist promises "comprehensive reports & analytics," implying a deeper dive into wishlist data compared to First Wish ‑ Wishlist & Boards' "dashboard with usage metrics and activity reports."
Which app supports multiple wishlists per customer?
CP24 Advanced Wishlist explicitly states it offers "multiple wishlist options," while First Wish ‑ Wishlist & Boards provides "curated lists" which are shareable and may serve a similar purpose, but it is not explicitly multiple wishlists.
Which app is better for stores with international customers?
CP24 Advanced Wishlist features "full manageable front-store text to support the non-English languages" making it better suited for international stores.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store