CP24 Advanced Wishlist vs E2E Wishlistfor Shopify (2026)
CP24 Advanced Wishlist and E2E Wishlist are both highly-rated Shopify apps designed to enhance customer engagement and drive sales through wishlist functionality. CP24 Advanced Wishlist is positioned as a comprehensive solution offering a wide range of features, including guest wishlists, multiple wishlists, web push marketing, and detailed analytics. It's targeted towards merchants who want a feature-rich wishlist solution with advanced marketing capabilities and customizable options. E2E Wishlist, on the other hand, focuses on simplicity, ease of use, and seamless integration with Shopify themes. It aims to provide a lightweight and hands-off experience for merchants who prioritize a straightforward wishlist implementation with minimal configuration required.
At a Glance
CP24 Advanced Wishlist
6 reviews
E2E Wishlist
1 reviews
Detailed Overview
CP24 Advanced Wishlist
Let your customer bookmark their loved items & reach them using web push marketing.
Key Features
- Wishlist including guest wishlist, multiple wishlists, synced across all device.
- Low stock and price drop reminders for wishlisted items & detailed analytics.
- Shows Wishlisted count on the product with Add to Wishlist button.
- Fully configurable, all devices compatible and support all language.
- Web push allows store customers and visitors to opt-in to receive notifications.
E2E Wishlist
E2E Wishlist lets customers save products for later, encouraging return visits and future purchases.
Key Features
- Customisable wishlist button that blends into your theme with minimal config
- Persistent wishlist storage linked to customer accounts or browsers
- No-code install with automatic theme integration and fallback support
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating CP24 Advanced Wishlist5/5 E2E Wishlist5/5 | ||
| Reviews | 6 | 1 |
Reviews CP24 Advanced Wishlist6 E2E Wishlist1 | ||
| Key Features | Guest Wishlist, Web Push Marketing, Detailed Analytics | No-code install, Automatic theme integration |
Key Features CP24 Advanced WishlistGuest Wishlist, Web Push Marketing, Detailed Analytics E2E WishlistNo-code install, Automatic theme integration | ||
| Target Merchant | Merchants seeking comprehensive, customizable wishlist features and marketing tools | Merchants prioritizing simplicity, ease of use, and seamless theme integration |
Target Merchant CP24 Advanced WishlistMerchants seeking comprehensive, customizable wishlist features and marketing tools E2E WishlistMerchants prioritizing simplicity, ease of use, and seamless theme integration | ||
| Ease of Use | Fully configurable, potentially more complex setup | No-code install, minimal configuration |
Ease of Use CP24 Advanced WishlistFully configurable, potentially more complex setup E2E WishlistNo-code install, minimal configuration | ||
| Value Proposition | Boost sales with advanced marketing and insights | Enhance user experience with a simple, effective wishlist |
Value Proposition CP24 Advanced WishlistBoost sales with advanced marketing and insights E2E WishlistEnhance user experience with a simple, effective wishlist | ||
| Customization | Fully customizable | Customisable wishlist button |
Customization CP24 Advanced WishlistFully customizable E2E WishlistCustomisable wishlist button | ||
| Marketing Features | Web push marketing, low stock & price drop reminders | None explicitly stated |
Marketing Features CP24 Advanced WishlistWeb push marketing, low stock & price drop reminders E2E WishlistNone explicitly stated | ||
Our Verdict
For merchants looking for a powerful, feature-rich wishlist app with advanced marketing capabilities like web push notifications and detailed analytics, CP24 Advanced Wishlist is the better choice. The greater number of reviews, albeit still low, provides slightly more confidence. However, merchants who value simplicity, ease of use, and seamless theme integration should opt for E2E Wishlist. Its no-code installation and automatic theme integration offer a hassle-free experience, especially for those who want a simple and effective wishlist without complex configurations or marketing features.
Common Questions
What are the major differences in marketing features?
CP24 Advanced Wishlist offers web push marketing, low stock reminders, and price drop reminders, while E2E Wishlist doesn't explicitly mention any marketing features.
Which app is easier to set up?
E2E Wishlist is designed for no-code installation and automatic theme integration, making it easier to set up compared to CP24 Advanced Wishlist, which is fully configurable and might require more initial setup effort.
Which app is better for international stores?
CP24 Advanced Wishlist supports all languages with fully manageable front-store text, making it a better choice for international stores compared to E2E Wishlist, which doesn't explicitly mention language support.
Which app offers guest wishlist functionality?
CP24 Advanced Wishlist provides guest wishlist functionality, allowing visitors to create wishlists without creating an account. E2E Wishlist focuses on persistent wishlists linked to customer accounts or browsers, but doesn't explicitly state support for guest wishlists.
Which app offers more detailed analytics and reporting?
CP24 Advanced Wishlist provides comprehensive reports and analytics to help merchants make better decisions, while E2E Wishlist doesn't highlight any specific analytics features.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store