Conversios for Microsoft Ads vs OC Meta Pixel Facebook Pixelsfor Shopify (2026)
Conversios for Microsoft Ads and OC Meta Pixel Facebook Pixels are both Shopify apps in the 'Ads' category, but cater to different advertising platforms and merchant needs. Conversios focuses exclusively on Microsoft Ads (formerly Bing Ads), offering features like automated UET tag setup, real-time product sync to Microsoft Merchant Center, and integrations with Microsoft Clarity and LinkedIn Insight Pixel. Its target audience is DTC and ecommerce stores looking to optimize their Microsoft Ads campaigns with accurate conversion tracking and feed management. OC Meta Pixel, on the other hand, is tailored for Facebook and Instagram advertising, aiming to solve issues of failing Facebook Ads by providing multiple Meta Pixels, Conversion API, and UTM tracking. It assists merchants in bypassing ad blockers, managing pixel data, and improving ad performance on Meta's platforms.
At a Glance
Conversios for Microsoft Ads
0 reviews
OC Meta Pixel Facebook Pixels
68 reviews
Detailed Overview
Conversios for Microsoft Ads
Set up Microsoft Ads, automate feed syncing, and integrate UET, Clarity, and LinkedIn pixels.
Key Features
- Accurate Microsoft Ads conversion tracking with automated UET tag setup
- Track Add to Cart, Checkout & Purchase events across Shopify
- Real-time product, price & availability sync to Microsoft Merchant Center
- Microsoft Clarity & LinkedIn Insight Pixel integration in one click
- Optimized product sync to improve Microsoft Shopping feed approval rates
OC Meta Pixel Facebook Pixels
Maximize Facebook Pixel Ad Report! Multiple Facebook Pixels, Conversion API, UTM Tracking, Pixle
Key Features
- Setup multiple Meta Pixels & TikTok Pixel in only 1 Step, No Login, No coding
- Bypass iOS 14+ update and ad blockers issue with Advanced Conversion API (CAPI)
- Access real-time UTM attribution report Facebook and Instagram Ads to max ROAS
- Manage Multiple Pixel Facebook for niche targeting and backup purpose
- Improve your event match quality score
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Conversios for Microsoft Ads0/5 OC Meta Pixel Facebook Pixels5/5 | ||
| Reviews | 0 | 68 |
Reviews Conversios for Microsoft Ads0 OC Meta Pixel Facebook Pixels68 | ||
| Ad Platform | Microsoft Ads | Facebook & Instagram Ads |
Ad Platform Conversios for Microsoft AdsMicrosoft Ads OC Meta Pixel Facebook PixelsFacebook & Instagram Ads | ||
| Key Feature 1 | Automated UET Tag Setup | Multiple Meta Pixels |
Key Feature 1 Conversios for Microsoft AdsAutomated UET Tag Setup OC Meta Pixel Facebook PixelsMultiple Meta Pixels | ||
| Key Feature 2 | Real-time Product Sync | Conversion API (CAPI) |
Key Feature 2 Conversios for Microsoft AdsReal-time Product Sync OC Meta Pixel Facebook PixelsConversion API (CAPI) | ||
| Target Audience | DTC & Ecommerce Stores | Businesses Advertising on Facebook & Instagram |
Target Audience Conversios for Microsoft AdsDTC & Ecommerce Stores OC Meta Pixel Facebook PixelsBusinesses Advertising on Facebook & Instagram | ||
| Integration Focus | Microsoft Clarity & LinkedIn | Bypass Ad Blockers (iOS14+) |
Integration Focus Conversios for Microsoft AdsMicrosoft Clarity & LinkedIn OC Meta Pixel Facebook PixelsBypass Ad Blockers (iOS14+) | ||
| Value Proposition | Improve Microsoft Ads Performance | Maximize Facebook Ads ROAS |
Value Proposition Conversios for Microsoft AdsImprove Microsoft Ads Performance OC Meta Pixel Facebook PixelsMaximize Facebook Ads ROAS | ||
Our Verdict
Choosing between Conversios for Microsoft Ads and OC Meta Pixel Facebook Pixels depends entirely on which advertising platform you prioritize. If your focus is on Microsoft Ads and expanding your reach through Bing, Conversios offers essential features like UET tag automation and product feed synchronization. However, the lack of user reviews should be considered. On the other hand, if your primary advertising efforts are on Facebook and Instagram, OC Meta Pixel provides a comprehensive solution for managing multiple pixels, bypassing ad blockers, and optimizing ad performance. The significantly higher rating and number of reviews give it a strong advantage for Facebook and Instagram focused merchants. Given the zero reviews for Conversios, OC Meta Pixel is the safer and recommended bet for its target advertising platforms.
Common Questions
Which app is better for improving conversion tracking?
Both apps aim to improve conversion tracking but on different platforms. Conversios focuses on accurate Microsoft Ads conversion tracking using UET, while OC Meta Pixel uses Conversion API to bypass ad blockers and ensure accurate Facebook ad tracking.
Which app is easier to set up and use?
OC Meta Pixel claims a "1 Step, No Login, No Coding" setup for multiple pixels which suggests ease of use for its target audience. Conversios requires setting up UET and product feeds, indicating a potentially more complex setup, especially considering the need to ensure accurate product data.
Which app addresses the iOS 14+ update challenges?
OC Meta Pixel explicitly addresses the iOS 14+ update and ad blocker issues through its Conversion API (CAPI). Conversios does not directly mention this specific issue, implying it is not a primary focus.
Which app supports product feed management?
Conversios offers real-time product, price, and availability sync to Microsoft Merchant Center, making it the clear choice for product feed management for Microsoft Ads. OC Meta Pixel primarily focuses on pixel management and tracking for Facebook and Instagram, not product feeds.
Which app has a proven track record based on user reviews?
OC Meta Pixel has a significantly higher number of reviews (68) and a perfect 5/5 rating, indicating a positive user experience. Conversios has zero reviews, so there is no user feedback available to assess its performance or reliability.
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