Compose ‑ A/B Testing vs Redirect Hero ‑ Fix 404 linksfor Shopify (2026)
Compose ‑ A/B Testing and Redirect Hero ‑ Fix 404 links, while both residing under the 'Site optimization - Other' category on Shopify, cater to vastly different needs. Compose focuses on conversion rate optimization through A/B testing, offering merchants the ability to test various aspects of their store, from themes to product pages, with unlimited variants and audience segmentation. Its positioning emphasizes ease of use and affordability compared to established A/B testing platforms. In contrast, Redirect Hero tackles broken links and improves the customer experience by ensuring users are redirected to valid pages instead of encountering 404 errors. The key difference lies in their core functionality: Compose is for optimizing sales through experimentation, targeting merchants actively seeking to improve conversion rates, while Redirect Hero addresses a fundamental usability issue – broken links – impacting SEO and user experience. While both apps aim to improve the store's performance, they do so from opposite ends. Compose aims to increase sales given existing traffic, whereas Redirect Hero seeks to ensure traffic, once acquired, doesn't bounce due to broken links. The difference in review volume (2 vs 104) suggests Redirect Hero addresses a more commonly felt pain point among Shopify merchants.
At a Glance
Compose ‑ A/B Testing
2 reviews
Redirect Hero ‑ Fix 404 links
104 reviews
Detailed Overview
Compose ‑ A/B Testing
Flexible, no-code A/B testing designed to scale with your business and adapt to your CRO budget.
Key Features
- Theme testing for sitewide changes like navigation and branding updates
- Split test product pages, landing pages, collections, and more
- Code editor for A/B/n tests with Javascript variants
- Run unlimited experiments with unlimited variants
- Audience segmentation and custom trigger conditions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Compose ‑ A/B Testing5/5 Redirect Hero ‑ Fix 404 links5/5 | ||
| Reviews | 2 | 104 |
Reviews Compose ‑ A/B Testing2 Redirect Hero ‑ Fix 404 links104 | ||
| Core Functionality | A/B Testing & Conversion Rate Optimization | 404 Error Redirection |
Core Functionality Compose ‑ A/B TestingA/B Testing & Conversion Rate Optimization Redirect Hero ‑ Fix 404 links404 Error Redirection | ||
| Target Merchant | Merchants seeking to improve conversion rates through experimentation | Merchants seeking to improve user experience and SEO by fixing broken links |
Target Merchant Compose ‑ A/B TestingMerchants seeking to improve conversion rates through experimentation Redirect Hero ‑ Fix 404 linksMerchants seeking to improve user experience and SEO by fixing broken links | ||
| Ease of Use (Implied) | Advertised as 'no-code' and user-friendly | Not explicitly mentioned, but implied simplicity based on functionality |
Ease of Use (Implied) Compose ‑ A/B TestingAdvertised as 'no-code' and user-friendly Redirect Hero ‑ Fix 404 linksNot explicitly mentioned, but implied simplicity based on functionality | ||
| Value Proposition | Affordable A/B testing with advanced features for optimizing store elements | Improved user experience and SEO by seamlessly redirecting broken links |
Value Proposition Compose ‑ A/B TestingAffordable A/B testing with advanced features for optimizing store elements Redirect Hero ‑ Fix 404 linksImproved user experience and SEO by seamlessly redirecting broken links | ||
| Experiment Limits | Unlimited experiments | N/A |
Experiment Limits Compose ‑ A/B TestingUnlimited experiments Redirect Hero ‑ Fix 404 linksN/A | ||
| Code Editing Capabilities | Yes, code editor for Javascript variants | No |
Code Editing Capabilities Compose ‑ A/B TestingYes, code editor for Javascript variants Redirect Hero ‑ Fix 404 linksNo | ||
Our Verdict
For merchants prioritizing conversion rate optimization and actively seeking to test different website elements, Compose ‑ A/B Testing is the clear choice. Its no-code interface and unlimited experiment capacity make it attractive, particularly for those looking for a more affordable alternative to established A/B testing platforms.
However, for merchants struggling with broken links and wanting to improve user experience and SEO, Redirect Hero ‑ Fix 404 links is essential. While Compose aims to enhance the performance of an already functional site, Redirect Hero ensures the site is usable to begin with. The significantly higher review count suggests it addresses a more widespread issue and offers a more immediate and impactful solution for many Shopify store owners.
Common Questions
Can Compose fix 404 errors like Redirect Hero?
No, Compose is designed for A/B testing different versions of your store. It does not have the functionality to automatically redirect broken links or fix 404 errors.
Does Redirect Hero offer A/B testing features like Compose?
No, Redirect Hero focuses solely on redirecting broken links and does not offer any A/B testing capabilities.
Which app is easier to set up and use?
Compose advertises a no-code interface, suggesting it's designed for ease of use. Redirect Hero's function is fairly straightforward (redirecting links), so its set up is also likely quite simple, although not explicitly stated.
If I have a limited budget, which app should I choose first?
It depends on your biggest need. If your conversion rate is low despite having good traffic, Compose may be more valuable. If you're losing customers due to broken links and 404 errors, Redirect Hero is the more pressing need.
Could I use both apps together?
Yes, the apps serve entirely different purposes. You could use Redirect Hero to fix broken links and ensure a smooth user experience, then use Compose to optimize your site and improve conversion rates.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store